Driving engagement through the effective use of communications and powerful stories is a hallmark of my career. I achieve measurable results through strategic use of digital and print, analytics and research, engaging visuals, and powerful storytelling. I provide guidance, hosting, and upkeep services to a limited number of select clients.History:After my introduction to the World Wide Web in 1995, I quickly realized I needed to be quick to try new technologies, experiment with different tactics and learn how to learn and research differently. Through my own company I was afforded the opportunity to help forward looking companies enter the online market space and experiment with how to leverage it to their advantage.I work exclusively with WordPress and have since it first came out 2002. I dabbled with many other CMS platforms but settled on WP for it's ease of use for my clients and the extensibility.

CommArts was a platform to share and monetize prerecorded benefit concerts during the COVID years. These shows benefited organizations that worked in support of their local communities and the musicians that participated.

Working for the museum was a great opportunity to do what I enjoy for something I love - Lake Champlain. During my time at LCMM, I was able to give this small nonprofit - with near zero visibility and sporadic marketing efforts - a strong flexible marketing platform, strategy and a plan. I developed a consistent branding for them, identified new business opportunities and provided research based business and marketing plans for the viable opportunities.

GMU was a fantastic opportunity to work with a very culturally diverse staff and student body. I was hired as a change agent to help bring the university together to embrace a university wide website overhaul that would on-board all of the separate websites under a single platform. I worked with many different departments, vendors, and even some students. One of the challenges I had to address was the need for individual creativity and the re-use of content. I worked with the website vendor to develop a system that allowed content to be shared across departments but maintained ownership control over the source documents.

NU is the oldest private military college in the United States - 200 years in 2019. While here I worked with academic, administration, development, and alumni offices closely. I developed a WordPress multisite network for the university that allowed individual departments to publish and manage their own content under the university’s branding. In addition I worked with university stakeholders to develop and provide editorial hierarchy and content standards that helped unify the messaging and brand perception.