Lead the commercial strategy and execution for all client-facing initiatives. Responsible for sales, inside sales, and marketing to create an exceptional, client-focused experience to deliver consistent growth and retention.

Truveris is a leading healthcare technology company focused on transforming and reducing pharmacy spend. Truveris has built the only independent, data-led, tech platform that creates complete PBM pricing transparency and drives competition to reduce costs for employers. Our solutions replace traditional pharmacy procurement and renewal models for self-insured employers by providing deep insights, comparative procurement, 100% claims analysis, and member engagement solutions.As CMO, I lead the vision, strategy, and execution of the GTM plan to rapidly scale growth for a leading SaaS-based, health tech organization focused on improving access and affordability of prescription medications for employers, patients, and pharma. Member of Executive Leadership Team.

Led marketing function including corporate marketing, product marketing, consumerism strategy, content/thought leadership, acquisition integration, marketing automation, strategic events, media relations, digital marketing, social media, market research, and competitive intelligence. Managed team of 20+ associates.>>Led marketing through period of acclerated growth and 3 liquidity events with total value creation >$3B: IPO (2015); Sale to EQT (2016); Sale to LGP and Ares Mgmt Corporation (2019). Six-year double digit EBITDA and revenue growth from <$200M to ~$500M with >96% client retention>>M&A: Core diligence team member and brand integration leader for twelve strategic acquisitions>>Led negotiation, development, and production of five thought leadership books published by McGraw-Hill: An Epidemic of Empathy, The Antidote to Suffering, Zero Harm, The Good Doctor, and The Engaged Caregiver>>Directed and delivered integrated outreach and content plan that annually produces multiple whitepapers, monthly newsletter, webinars, bi-weekly blog series, 4 executive summits, 10 regional meetings, and Press Ganey’s National Client Conference, a 3-day event with more than 3,000 attendees and 70 sessions with CME accreditation>>Launched Transformational Solution Suite encompassing Press Ganey’s core strategic solutions for safety, quality, patient experience/consumerism, and workforce engagement to drive organic, new, and cross-sell growth>>Built and launched Speakers’ Bureau program that generates >$600k in annual fees

Led corporate marketing and brand strategy for the foremost provider of patient experience measurement, performance analytics and strategic advisory solutions for health care organizations across the continuum of care. Oversee core functional areas including brand, thought leadership, content distribution, digital strategy, web properties, marketing automation, media relations, strategic events, and speakers’ bureau. Press Ganey is a strategic partner to more than 33,000 health care organizations and is focused on helping clients transform the patient experience and create continuous, sustainable improvement in the delivery of care.

CatchPoint Partners is a strategic marketing consultancy with deep experience in the healthcare and technology sectors. CatchPoint Partners was formed with a singular focus– creating profitable growth with marketing solutions tailored to our clients' business objectives.With deep talent and experience driving marketing strategy for significant brands across industry sectors, CatchPoint delivered value to clients through the alignment of:-- Customer insight-- Actionable strategies-- Effective customer engagementEngagements included global marketing, research, and brand development strategies for some of the leading healthcare and technology companies in the world. Select engagements:>> Developed agenda-driving strategy, customer journey, and commercial elements for multiple leading product and corporate brands in life sciences, healthcare IT, and technology.>> For leading HCIT analytics company: Built corporate/product brand strategies/marketing plan. Guided interactive customer engagement through website, SEO, digital ads, digital content (white papers, case studies). Acquired by Fortune 20 company.>> For $3B+ neurology franchise: Created shadow brand plans and competitive digital landscape analyses.>> For leading internet infrastructure company: Developed corporate positioning, brand strategy, and global marketing strategy. Executed online, global (10 countries -- Asia, Europe, NA) qual/quant brand tracker and new product assessment that drove marketing and new product strategy.

JDRF is the worldwide leader for research to cure type 1 diabetes (T1D). It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research.

Nation’s leading full-service investment bank specializing in healthcare. Consistently recognized and ranked among the top bulge bracket firms for healthcare banking.Recruited to define, build, and lead newly created marketing function. Responsible for setting and executing all elements of marketing and brand strategy, including market penetration and lead generation, public relations, advertising, communications, digital, events, and corporate access. Member of the firm's senior management team. Reported to CEO.>>LEADERSHIP AND BRAND STEWARDSHIP: Championed the Firm’s first brand launch, directing strategy, development, and execution.-- Brand Strategy: vision, mission, positioning, messaging.-- Integrated Marketing Plan: website, digital advertising, SEO, digital content (branded white papers), inbound marketing, CRM, PR, sponsorships, partnerships, proprietary events, and roundtables.-- Public Relations: Originated and built an award-winning, portal-driven content marketing/PR program. Bell Ringer and SABRE Award winner. Program grew from 0 to over 500 million impressions per year.>>THOUGHT LEADERSHIP: Originated and led vision, delivery of Leerink’s Healthcare Leadership Forum, a 3-day thought leadership event with C-level executives, investors, and KOLs in healthcare. 92% ROI on banking deals.>>Developed brand strategy for Humedica during its incubation at Leerink. Served as marketing advisor to CEO.>>Developed marketing and CRM for MEDACorp, a proprietary HCP network with over 200,000 physicians.>>First recipient of Key Employee Shareholder Award, granted to the Firm’s most outstanding contributor.

One of the founding partners in Cambridge BioMarketing Group, a consultancy offering a full array of integrated marketing services to the healthcare industry. Helped grow the firm from a start-up to one of the largest independent healthcare communications firms in the US with 50 professionals. Responsible for strategic leadership and full P&L for more than 50% of firm’s total business. Member of senior leadership team that set company’s vision, strategy, and management decisions.Select clients included Novartis, Johnson & Johnson (DePuy), Acorda Therapeutics, Auxilium, Xenogen (now Perkin Elmer), and Cubist Pharmaceuticals.>>NEW PRODUCT LAUNCH: Led the account team for the launch of Cubist Pharmaceuticals’ Cubicin®, the most successful IV antibiotic launch in history. Sales approaching $1B/yr. Recognized as “Launch of the Year.” Directed all marketing and promotional activities for 5 years from pre-launch through 2nd indication. -- Product Marketing Strategy: developed brand strategy, tactical launch plan, and all marketing assets.-- Engaged consumers using novel media: interactive digital case studies, digital content (video), inbound web marketing (registration database). >>NEW BUSINESS ORIGINATION: • Led new business initiatives resulting in product launches in infectious disease (Cubicin), cardiovascular (Antara), inflammation (Ampyra), auto-immune (dorlizumab), men’s health (Testim), devices (IVIS), and vaccines (Novartis).

>>P&L responsibility for all AMC (formerly General Cinema) branded marketing programs. Launched and built frequent moviegoer program with over 500,000 members. >>Developed and launched film marketing programs with every major film studio, including DreamWorks, Paramount Pictures, Universal, Warner Brothers, 20th Century Fox, Sony, and Walt Disney. >>Developed proprietary, targeted marketing program such as General Cinema Credits®, Summer MovieCamp®, Late Night Movie Series®. Responsible for all online online initiatives, and all in- theatre, on-screen, and print advertising programs.