Director Of Marketing
CurrentLeads the development, planning and implementation of a comprehensive and aligned strategic marketing plan ensuring that all communications appropriately and accurately express the Library’s vision, community image, position and values. This includes leading market research and customer segmentation, managing premier partnerships with the local business community and organizations, overseeing creation of all brand-right marketing collateral and continual enhancement of CML’s website. Also includes enhancing Customer Relation Management processes and technologies and being accountable for measuring and reporting results.