Gregg Hilferding Email & Phone Number

Tampa, Fl, Us

Tampa/St. Petersburg, Florida Area

🚀 Owner of GreenBarLabs• Started a web development agency, successfully completing over 40 projects on budget and on time, while sustainably growing the organization to support five employees.🎨 UX Design and Consulting• Designed wireframes and mockups to gather stakeholder feedback.• Performed data-driven analysis of user behavior to prioritize enhancements and feature development.• Championed A/B and multivariate testing programs, helping clients optimize conversions and improve long-term user retention.🛠️ Product Leadership• Provided product leadership that most agencies do not offer, closely partnering with clients.• Analyzed client needs and market trends to offer value-based ROI recommendations.• Performed competitive research to identify opportunities and essential features for market entry.• Managed client roadmaps to ensure focus on high-value activities and timely project completion.• Collaborated with internal teams and vendors to execute successful go-to-market plans.• Translated client goals into actionable requirements for engineering teams.💻 Lead Full-Stack Developer• Led a small team of junior and mid-level developers, creating a culture of high-integrity feedback and collaboration.• Screened, hired, and trained new developers, balancing client delivery with team skill growth.• Full-stack developer with a focus on clean and usable design, primarily PHP-based with familiarity in Laravel, CodeIgniter, Symfony, jQuery, VueJS, React, Bootstrap, Materialize, Sass, and LESS.• Built SEO-friendly semantic HTML and set up popular tools like WordPress, WooCommerce, Magento, HubSpot, and Salesforce.• Integrated third-party services such as AWS, Google Analytics, Facebook, Stripe, and others.⚙️ DevOps and Infrastructure• Configured and maintained LAMP servers, set up AWS infrastructure, and implemented CI/CD tools and processes.

Tampa, Florida, United States

🚀 VP of Organizational Development• Promoted to the first-ever VP of Organizational Development, tasked with leading strategic initiatives for scalable growth and enhancing leadership capabilities across the organization.• Led change management efforts that improved cross-functional collaboration and prepared the company for expansion, along with the introduction of new C-level roles (COO and CSO).📈 Training & Professional Growth• Developed training strategies for communication, training evaluation, and post-training reinforcement across key divisions.• Spearheaded initiatives that drove professional growth, focusing on the development of leadership and key roles within the organization.🤖 GenAI Consultant, Trainer, and Public Speaker• Designed and implemented comprehensive training programs on GenAI adoption for clients, covering areas like legal compliance, prompt engineering, and AI governance.• Consulted on scalable AI solutions, advising on prompt engineering, RAG, multi-step workflows, and balancing automation with human oversight.• Delivered public speaking engagements to educate audiences on the risks, limitations, and strategies for GenAI adoption.🛠️ Product Leader - Internal Tooling• Managed the roadmap and designed Figma mockups for an internal middleware tool that integrated time tracking, project management, and task management systems.

Tampa, Florida, United States

🚀 VP of Delivery at Sourcetoad• Promoted from Director of Engineering to the first VP of Delivery, overseeing all teams responsible for client deliverables, including engineers, project and product managers, and Scrum masters (~80% of the organization).• Led a reorganization to create an effective structure for the organization's next growth stages, distributing and democratizing responsibility for success across teams.• Hired and trained first employee dedicated to overseeing capacity, forecasting, budgets, resourcing, risk management, and escalations.• Continued to iterate on organization-wide self-assessment, notably instituting a system which gave teams greater visibility into work which was breaching estimates and providing a framework for better supporting team members to successfully complete that work• Championed the expansion of UX within the organization, including hiring the first full-time UX Designer and bringing on a dedicated VP of UX to enhance product quality and effectiveness.🛠️ Fractional CTO as-a-Service• Provided fractional CTO services, orchestrating efforts across six teams: the client’s internal team, our development team, two teams in India, a team in Eastern Europe, and their Azure Managed Services Provider.

Tampa/St. Petersburg, Florida Area

🚀 Director of Engineering at Sourcetoad• Hired as the first Director of Engineering, helping scale the organization from ~25 to ~55 employees by improving hiring, onboarding, team organization, and project management.• Led a reorganization that reduced some engineers' meeting time by up to 75%.• Facilitated effective communication between project managers and engineers to ensure work was delivered at the necessary speed and quality.• Drove adoption of pair programming, reducing training time for junior engineers, improving knowledge transfer, and enhancing code reviews.• Enhanced new employee onboarding process, collaborating with HR to adopt an online training platform and creating extensive documentation on policies, standards, and processes.• Collaborated with the PMO to improve client experience and reduce waste.• Designed and implemented a capacity and forecasting system that improved prioritization decisions, leading to higher client satisfaction.• Mentored a successful replacement Director of Engineering who continues to build a world-class engineering department.📈 Agile Coach• Improved Agile adoption and Scrum framework implementation across the organization.• Coached Product Owners, increasing the percentage of tickets with clearly defined acceptance criteria from <30% to >80%.• Enhanced estimation practices, increasing estimated stories from <40% to >85% without additional time spent.• Conducted training on Scrum ceremonies, improving engineer quality of life and work output.• Hired and trained the agency’s first full-time Scrum Master.🛠️ Sales Engineer & Software Architect• Collaborated with prospective clients to understand requirements and ensure alignment with the agency’s tech stack.• Implemented a blind-estimation technique to improve project estimate accuracy.• Led technical discovery and planning, designing robust, scalable, and secure systems that met client goals.

Tampa, Florida, United States

🚀 Transformative Leadership and Marketing Expertise• Drove 9x growth, transforming a local t-shirt shop into a national online business.• Led a small marketing team to develop and execute a comprehensive, data-driven strategy.🏆 Awards and Recognition• Earned Tampa Bay Business Journal Fast 50 awards in 2010 and 2011.• Spearheaded the expansion into officially licensed merchandise, securing partnerships with Boy Scouts of America, National 4-H Council, American Legion, and Kiwanis Key Clubs.• Achieved BSA Quality Licensee Award every year it was available.🎯 Strategic Marketing Initiatives• Orchestrated multi-channel marketing campaigns, including: • Retention and upselling through remarketing • National print advertising • Search engine marketing (SEM) and organic SEO • Paid and earned social media • Targeted banner ads, direct mail, PR, and event marketing• Presented at multiple BSA Licensing Summits, sharing insights on the impact of licensing.💼 Customer Success and Satisfaction• Empowered customer service reps with budgets for on-the-spot resolutions, boosting satisfaction and retention.• Implemented and marketed a money-back guarantee, driving increased revenue, net profit, and customer loyalty.• Launched premium rush service offerings, resulting in higher gross revenue and net profits.• Promoted environmental sustainability practices and educated customers on the industry's impact.📊 Leadership and Operational Excellence• Managed Customer Service and Art Departments, hiring and training middle managers for effective daily operations.• Served as Acting Head of HR, improving employee retention and performance.• Represented the company as Safety Committee Executive, earning the SHARP (Safety and Health Achievement Recognition Program) award from OSHA—one of only 43 companies in Florida to receive this honor.

Tampa, Florida, United States

💻 Website Development and Management• Developed, deployed, and managed over 10 marketing websites using LAMP stack (Linux, Apache, MySQL, PHP), HTML, CSS, and JavaScript.• Customized and managed two ecommerce websites: initially using Magento and later migrating to BigCommerce.🌟 Customer Experience and Operational Efficiency• Built a customer portal that streamlined order tracking, artwork approvals, and customer-organization collaboration, enhancing user experience and operational efficiency. Empowering customers to check their own order status increased customer satisfaction while reducing customer support calls, saving the company approximately 300 hours per year.• Fostered a customer success-driven culture by developing and introducing an integrated survey tool that collected client feedback and linked it to specific products, designs, and team members.🚀 Innovative Tools and System Development• Developed the first of its kind AJAX-based online t-shirt design tool in 2011. Instead of using Flash-based software, used Prototype.js for the frontend and PHP for the backend with highly customized ImageMagick + GD workflows for dynamic image generation.• Deployed a load-balanced fleet of seven on-prem Ubuntu servers to support dynamic image generation, resulting in the creation of over 1.6 million t-shirt designs.• Designed an AppleScript-based import system for taking data from the online design tool and importing it into Adobe Illustrator. This reduced defects in the art approval process, saving customer time and reducing company effort by approximately 80 hours per year.🔒 Compliance and Safety• Conceived and launched a compliance system aligned with the Consumer Product Safety Improvement Act (CPSIA), enabling customers to easily access specific safety information related to their orders.

Served in the 495th Transportation Company. Called to active duty during 2003 and deployed to Iraq and Kuwait in support of Operation Enduring Freedom.

Zephyrhills, Florida, United States

🏢 Family Business Experience• Worked part-time for family business, a brick-and-mortar shop that provided customized products to local businesses, schools, organizations, and individuals.🎨 Design and Marketing• Designed custom logos, t-shirt designs, and other products for clients.• Produced a wide range of marketing collateral such as brochures, flyers, and print advertisements to promote the company's services.• Designed, launched, and promoted the company’s first website, leading to a promotion to Web Developer.🛠️ Operations and Production• Comfortable working in all areas of the operation, including: • Screen printing (design, making/reclaiming screens, setting up automatic presses, loading/unloading/folding, quality control) • Embroidery (design, digitizing for embroidery and chenille, setting up equipment, hooping, trimming, quality control) • Vinyl Signs (design, setting up plotters, weeding, assembly, installations, quality control) • Trophies and Plaques (design, setting up rotary and laser engraving equipment, assembly, quality control)