Gregg Hilferding Email & Phone Number

Tampa, FL, US

Tampa/St. Petersburg, Florida Area

• 🚀 Owner of GreenBarLabs
• Started a web development agency, successfully completing over 40 projects on budget and on time, while sustainably growing the organization to support five employees.🎨 UX Design and Consulting
• Designed wireframes and mockups to gather stakeholder feedback.
• Performed data-driven analysis of user behavior to prioritize enhancements and feature development.
• Championed A/B and multivariate testing programs, helping clients optimize conversions and improve long-term user retention.🛠️ Product Leadership
• Provided product leadership that most agencies do not offer, closely partnering with clients.

Tampa, Florida, United States

• 🚀 VP of Organizational Development
• Promoted to the first-ever VP of Organizational Development, tasked with leading strategic initiatives for scalable growth and enhancing leadership capabilities across the organization.
• Led change management efforts that improved cross-functional collaboration and prepared the company for expansion, along with the introduction of new C-level roles (COO and CSO).📈 Training & Professional Growth
• Developed training strategies for communication, training evaluation, and post-training reinforcement across key divisions.
• Spearheaded initiatives that drove professional growth, focusing on the development of leadership and key roles within the organization.🤖 GenAI Consultant, Trainer, and Public Speaker
• Designed and implemented comprehensive training programs on GenAI adoption for clients, covering areas like legal compliance, prompt engineering, and AI governance.

Tampa, Florida, United States

• 🚀 VP of Delivery at Sourcetoad
• Promoted from Director of Engineering to the first VP of Delivery, overseeing all teams responsible for client deliverables, including engineers, project and product managers, and Scrum masters (~80% of the.
• Led a reorganization to create an effective structure for the organization's next growth stages, distributing and democratizing responsibility for success across teams.
• Hired and trained first employee dedicated to overseeing capacity, forecasting, budgets, resourcing, risk management, and escalations.
• Continued to iterate on organization-wide self-assessment, notably instituting a system which gave teams greater visibility into work which was breaching estimates and providing a framework for better supporting team.
• Championed the expansion of UX within the organization, including hiring the first full-time UX Designer and bringing on a dedicated VP of UX to enhance product quality and effectiveness.🛠️ Fractional CTO as-a-Service

Tampa/St. Petersburg, Florida Area

• 🚀 Director of Engineering at Sourcetoad
• Hired as the first Director of Engineering, helping scale the organization from ~25 to ~55 employees by improving hiring, onboarding, team organization, and project management.
• Led a reorganization that reduced some engineers' meeting time by up to 75%.
• Facilitated effective communication between project managers and engineers to ensure work was delivered at the necessary speed and quality.
• Drove adoption of pair programming, reducing training time for junior engineers, improving knowledge transfer, and enhancing code reviews.
• Enhanced new employee onboarding process, collaborating with HR to adopt an online training platform and creating extensive documentation on policies, standards, and processes.

Tampa, Florida, United States

• 🚀 Transformative Leadership and Marketing Expertise
• Drove 9x growth, transforming a local t-shirt shop into a national online business.
• Led a small marketing team to develop and execute a comprehensive, data-driven strategy.🏆 Awards and Recognition
• Earned Tampa Bay Business Journal Fast 50 awards in 2010 and 2011.
• Spearheaded the expansion into officially licensed merchandise, securing partnerships with Boy Scouts of America, National 4-H Council, American Legion, and Kiwanis Key Clubs.
• Achieved BSA Quality Licensee Award every year it was available.🎯 Strategic Marketing Initiatives

Tampa, Florida, United States

• 💻 Website Development and Management
• Developed, deployed, and managed over 10 marketing websites using LAMP stack (Linux, Apache, MySQL, PHP), HTML, CSS, and JavaScript.
• Customized and managed two ecommerce websites: initially using Magento and later migrating to BigCommerce.🌟 Customer Experience and Operational Efficiency
• Built a customer portal that streamlined order tracking, artwork approvals, and customer-organization collaboration, enhancing user experience and operational efficiency. Empowering customers to check their own order.
• Fostered a customer success-driven culture by developing and introducing an integrated survey tool that collected client feedback and linked it to specific products, designs, and team members.🚀 Innovative Tools and.
• Developed the first of its kind AJAX-based online t-shirt design tool in 2011. Instead of using Flash-based software, used Prototype.js for the frontend and PHP for the backend with highly customized ImageMagick + GD.

Served in the 495th Transportation Company. Called to active duty during 2003 and deployed to Iraq and Kuwait in support of Operation Enduring Freedom.

Zephyrhills, Florida, United States

• 🏢 Family Business Experience
• Worked part-time for family business, a brick-and-mortar shop that provided customized products to local businesses, schools, organizations, and individuals.🎨 Design and Marketing
• Designed custom logos, t-shirt designs, and other products for clients.
• Produced a wide range of marketing collateral such as brochures, flyers, and print advertisements to promote the company's services.
• Designed, launched, and promoted the company’s first website, leading to a promotion to Web Developer.🛠️ Operations and Production
• Comfortable working in all areas of the operation, including: