Own and operate a multidisciplinary design studio specializing in brand identity design, UX/UI and visual design.

Building and managing a team dedicated to helping Trusted Advisors, Service Providers, and channel organizations in the IT and telecom industries find their unique identity and deliver that message to the right audience at just the right time.

in2itive marketing is a full service digital marketing agency that brings data-driven strategies together with creative design principles, and market-leading technology. We are focused 100% on the telecommunications and IT sectors, primarily serving channel focused companies. As a marketing consultancy we help partners and service providers define and differentiate their value propositions to their customers, as well as helping master agents and service providers recruit and engage their partner channels.My focus has primarily been leading a team of programmers and designers in developing a channel marketing automation in the Kentico CMS platform. While managing the development of our software my day-to-day remains focused on our roots and are continually building better brands and creating demand for Telecom, Cloud, and IT organizations.

As brand designer I oversee all design initiatives for email marketing, print and web design for the First Data Small Business Solutions and Payeezy™ products ensuring that images and messages appropriately contribute to brand identity and are developed in conjunction with all designated strategies creating consistency across all marketing platforms.Other objectives include analyzing market trends and formulating strategies to reach consumers all while designing and producing additional projects and materials that satisfy the needs of all facets of the First Data portfolio of products.

Successfully designed and executed innovative digital campaigns and brand experiences for clients of all sizes and categories, including: Comcast, Miller Heiman, IHS, Lifesize, and Datalink. Gained extensive experience creating digital marketing strategies and building websites that utilized Kentico’s on-line marketing tools, six of which were recognized as Kentico Top 10 Sites of the Month.

Responsible for creating and launching a sustainable solution for their first-ever kiosk retail stores. Managed all new kiosk openings from conception through completion. Key project components included SOP development, branding, requisition, overseeing project schedules, timelines and budgets, quality control, site review and approval and ongoing kiosk support. Also responsible for developing and initiating lead generation, data collection, point of sale materials and promotions for the kiosks and our retail partners.

Led and managed a small team of creatives executing marketing and branding programs. Responsibilities included developing, managing and executing strategic plans for all elements of the marketing mix resulting in meaningful consumer experiences for our clients.

As Art Director my responsibilities included the execution of brand pitches and creative campaigns. I managed multiple projects simultaneously; solving a wide range of communication challenges and developing distinctive brand identities through advertising campaigns, packaging, collateral and retail programs. I ensured projects were produced on time, on budget and to the highest possible standard.

As Senior Designer my position was integrated with the Industrial Design team and my responsibilities grew to include oversight of new projects, including the execution of marketing materials for Nautilus’ specialty retail client, Costco. My new position also meant collaborating with the Industrial Design team on the development of new products. I was able to lend my creativity to aspects of form, aesthetics and physical and psychological interfaces between users and products, ensuring consistency between the products and the marketing campaigns that supported them.

As Creative Services Manager for the Nautilus, StairMaster and Bowflex brands I worked with Marketing and Product Development to create design protocols that supported key business objectives including the execution of a highly successful marketing approach that attracted new customers through an effective combination of strong brand names, varied communication vehicles, new channels of distribution and integrated B2B customer relationship systems.

As Graphic Designer for Schwinn Cycling in Boulder, Colorado I was responsible for a large range of projects including catalogs, bicycle colors and graphics, owners manuals, advertisements, product graphics and packaging.

Planned the techniques and construction methods for exhibit components including layout; circulation; lighting; colors, materials, and finishes; design and fabrication details for exhibit panels, pedestals, cases, and/or supporting props.