Strengths and Accomplishments• Digital Marketing: Managed the planning and implementation of company-wide digital communications strategies. Identified opportunities to improve existing digital channels, including LinkedIn, Twitter, Facebook, Instagram, and YouTube. Developed and managed the content and editorial calendar for all digital channels. Developed digital assets, including video, for use in social media and other channels. Improved SERP positioning through the use of technical, on-page, and off-page SEO. Utilized analytics to test and improve messaging and conversion. • Strategy: Extensive knowledge of competitive analysis, industry evaluation, strategy development, and creation of sustainable advantage. Identified key competitors and developed response strategies Skilled at implementing strategies to capitalize on advantages and facilitate rapid growth, including scalable systems and marketing plans.• Branding: : Directed all marketing and branding aspects for several multimillion-dollar product lines. Developed strategies to increase exposure and improve brand positioning and performance. Managed multimillion-dollar advertising budgets, while focusing on ROI. Utilized multi-channel communication strategies to increase exposure and develop brand awareness through video, print, social media, and opinion leaders. Maintained promotional calendar to support a cohesive strategy and implement a common vision. Created aggressive campaigns and advertising to generate consumer demand for products and drive retail sell-through.• Product Management: 20+ years managing software and consumer goods in domestic and international markets. Complete responsibility for product lifecycle and marketing mix, including product development, positioning, market segmentation, advertising, training, package design, pricing, and channel selection. Designed global packaging that reduced inventory 64%. Streamlined product development to speed time to market by 55%.• International Business: 20+ years experience successfully localizing products and support materials in more than 50 countries worldwide. Opened dozens of new international markets, tripling annual revenues. Acquired deep understanding of regulatory affairs and their impact product registrations and marketing.