Director Of Innovation And Product Management
CurrentReduced development time from concept to market to 11 weeks. Increased product development capacity four-fold. Reduced errors by 73%.
Dec 2022 - Present
AeroLeads people directory · profile
Gregg Lybbert Email & Phone Number
Global marketing in a digital world.
at
Bucked Up
1 work email found
@ultimateinflatables.com
2 phones found area 801
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Global marketing in a digital world.
Location
American Fork, Utah, United States
Who is Gregg Lybbert? Overview
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Quick answer
Gregg Lybbert is listed as Global marketing in a digital world. at Bucked Up, based in American Fork, Utah, United States. AeroLeads shows a work email signal at ultimateinflatables.com, phone signal with area code 801, and a matched LinkedIn profile for Gregg Lybbert.
Gregg Lybbert previously worked as Director of Innovation and Product Management at Bucked Up and Partner at Innoventional. Gregg Lybbert holds Mba, Marketing Strategy, International Business from Brigham Young University.
Company email context
Email format at Bucked Up
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{first}.{last}@ultimateinflatables.com
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Profile bio
About Gregg Lybbert
Strengths and Accomplishments• Digital Marketing: Managed the planning and implementation of company-wide digital communications strategies. Identified opportunities to improve existing digital channels, including LinkedIn, Twitter, Facebook, Instagram, and YouTube. Developed and managed the content and editorial calendar for all digital channels. Developed digital assets, including video, for use in social media and other channels. Improved SERP positioning through the use of technical, on-page, and off-page SEO. Utilized analytics to test and improve messaging and conversion. • Strategy: Extensive knowledge of competitive analysis, industry evaluation, strategy development, and creation of sustainable advantage. Identified key competitors and developed response strategies Skilled at implementing strategies to capitalize on advantages and facilitate rapid growth, including scalable systems and marketing plans.• Branding: : Directed all marketing and branding aspects for several multimillion-dollar product lines. Developed strategies to increase exposure and improve brand positioning and performance. Managed multimillion-dollar advertising budgets, while focusing on ROI. Utilized multi-channel communication strategies to increase exposure and develop brand awareness through video, print, social media, and opinion leaders. Maintained promotional calendar to support a cohesive strategy and implement a common vision. Created aggressive campaigns and advertising to generate consumer demand for products and drive retail sell-through.• Product Management: 20+ years managing software and consumer goods in domestic and international markets. Complete responsibility for product lifecycle and marketing mix, including product development, positioning, market segmentation, advertising, training, package design, pricing, and channel selection. Designed global packaging that reduced inventory 64%. Streamlined product development to speed time to market by 55%.• International Business: 20+ years experience successfully localizing products and support materials in more than 50 countries worldwide. Opened dozens of new international markets, tripling annual revenues. Acquired deep understanding of regulatory affairs and their impact product registrations and marketing.
Listed skills include Strategy, Marketing, Product Management, Leadership, and 45 others.
Current workplace
Gregg Lybbert's current company
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11 roles · 32 years
Gregg Lybbert work experience
A career timeline built from the work history available for this profile.
Partner
Developed websites and consulted on digital marketing and web strategies for clients in multiple industries including travel, software, photography, restaurant, and non-profit. Utilized SEO, keyword research, and analytics to improve SERP positioning
2004 - Dec 2022
Director Of Marketing
Led executive development of new corporate marketing strategy. Spearheaded web redesign to deliver mobile responsive e-commerce sites built upon the newest technologies. Reported to Executive Team on the success of marketing strategies every week. Worked closely with sales to determine support materials and promotions needed to meet revenue goals. Created.
Dec 2013 - Sep 2018
Director Of Product Management
Helped drive a $75 million increase in annual revenues. Created product development roadmap. Directed multiple cross-functional product management and consultant teams. Collaborated with key industry influencers to create buzz and promote products at trade shows and events. Reported performance results to the Executive Committee and shareholders
2012 - 2013
~1 yr
Vp Marketing
Directed all corporate marketing and branding efforts. Ranked in the Utah Business Fast 50 and the MountainWest Capital Network Utah 100 as one of the fastest growing companies in Utah. Utilized social media campaigns to improve brand awareness and increase sales by 30%. Developed and managed marketing budgets.
2010 - 2011
~1 yr
General Manager
Canopa
P&L responsibility. Implemented direct marketing campaigns, increasing sales by 22%. Streamlined company procedures, reducing fulfillment times by 60%.
2007 - 2009
~2 yrs
Global Brand Manager
P&L responsibility for a $200+ million business segment. Analyzed syndicated data (ACNielsen, IRI, NPD) to identify and forecast competitive, industry, and consumer trends and fine-tune advertising campaigns. Employed direct response to boost consumer demand.
2006 - 2007
~1 yr
Product Manager
Love To Learn
Led development and implementation of custom warehouse management software, establishing product roadmap and specified feature sets, then led scrum teams during development. Reduced order fulfillment times by 86% and labor costs by 60%.
2004 - 2006
~2 yrs
General Manager
Rocky Mountain Ventures
P&L responsibility. Identified significant opportunities and adjusted marketing mix to boost revenues by 26%. Developed marketing programs to strengthen brand identity and increase market penetration. Managed production and warehouse personnel
2001 - 2004
~3 yrs
Global Product Marketing Manager
Developed and executed marketing plans which included powerful advertising campaigns using sales collateral, paid ads, trade shows, and press releases. Performed market research to measure brand awareness and identify unmet customer needs. Utilized focus groups to capture consumer insights and capitalize on opportunities. Fostered marketing partnerships.
2000 - 2001
~1 yr
International Brand Manager
P&L responsibility for a $2.3 million business segment with a $1.3 million annual budget. Presented quarterly performance reports to shareholders and the executive team. Led web development team. Managed event program with more than 60 shows and events.
1994 - 2000
~6 yrs
2 education records
Gregg Lybbert education
Mba, Marketing Strategy, International Business
Bs, International Business Management
FAQ
Frequently asked questions about Gregg Lybbert
Quick answers generated from the profile data available on this page.
What company does Gregg Lybbert work for?
Gregg Lybbert works for Bucked Up.
What is Gregg Lybbert's role at Bucked Up?
Gregg Lybbert is listed as Global marketing in a digital world. at Bucked Up.
What is Gregg Lybbert's email address?
AeroLeads has found 1 work email signal at @ultimateinflatables.com for Gregg Lybbert at Bucked Up.
What is Gregg Lybbert's phone number?
AeroLeads has found 2 phone signal(s) with area code 801 for Gregg Lybbert at Bucked Up.
Where is Gregg Lybbert based?
Gregg Lybbert is based in American Fork, Utah, United States while working with Bucked Up.
What companies has Gregg Lybbert worked for?
Gregg Lybbert has worked for Bucked Up, Innoventional, Sisel, Lifevantage Corporation, and Mck Laboratories.
How can I contact Gregg Lybbert?
You can use AeroLeads to view verified contact signals for Gregg Lybbert at Bucked Up, including work email, phone, and LinkedIn data when available.
What schools did Gregg Lybbert attend?
Gregg Lybbert holds Mba, Marketing Strategy, International Business from Brigham Young University.
What skills is Gregg Lybbert known for?
Gregg Lybbert is listed with skills including Strategy, Marketing, Product Management, Leadership, Product Development, Brand Management, Marketing Strategy, and Management.
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