Gregg Makuch ("May-Kish") Email & Phone Number

Fremont, California, US

Lead marketing organization to meet corporate strategic and tactical objectives. Demand Gen, PR and Earned Media, Brand, Content, Social and Owned Media, Partnerships and all things in-between. Partner closely with Sales and Customer Success. Part of Executive Leadership Team.

Fremont, California, US

SoundThinking is a mission-driven technology company that brings the power of digital transformation to law enforcement and community assistance groups. We are dedicated to making neighborhoods safer through gun violence reduction and improved law enforcement-community relations. Lead team of 12, including demand generation, content, brand, SEO, SDRs.

Seattle, WA, US

PTO Exchange is a flexible benefits platform that turns unused paid time off (PTO) hours into other things employees value – retirement accounts, student loan repayment, travel awards, charitable causes and more. We help companies attract & retain talent, strengthen community and reduce balance sheet liabilities all while employees reclaim lost vacation..

• Launched independent consulting firm. Example engagements include:
• Head of Marketing, Suplari-> Messaging, lead generation, website, events, content creation and strategy, buyer’s journey, sales funnel, SEO, PR and other activities for innovative AI SaaS startup.
• Chief Marketing Officer, The Clearing-> Led launch and scale-up of innovative non-profit addiction recovery treatment center, including strategy / implementation, inbound / content marketing, lead generation and.
• VP, Marketing for Widemile-> Multivariate, A/B testing and optimization SaaS startup-> Acquired by Webtrends
• Marketing and Category, CPG for Starbucks-> Blonde Roast launch, new packaging rollout
• CMO, Enquisite-> Drive all aspects of marketing for SEO SaaS software startup. Additional responsibilities include product management, user experience, pricing, marcomm, promotion, biz dev, and supporting sales.

Bellevue, WA, US

• Lead the company’s worldwide marketing efforts and strategy. Entomo is a B2B SaaS company. Entomo provides channel management software that enables companies to automate and streamline their channel activities and.
• 150%+ growth in traffic
• 10X growth in inbound leads
• 3X growth in funnel
• Developed strategic partnership relationships
• Instituted culture of content marketing and creation: blogs, video, eBooks, whitepapers

Seattle, WA, US

• Provided key leadership for US’ leading farm-to-table organic subscription company. Managed $1MM+ budget. Drove customer acquisitions. Led multiple product and market launches.
• 40%+ revenue growth
• Established PPC channel: grew acquisitions 300%+ and reduced CPA 80%
• SEO: grew acquisitions 100%+
• Grew Facebook fans nearly 300% and Twitter followers +200%
• Led sales funnel optimization; improved conversion rates +30%

• P&L accountability for $4M website optimization BU of online advertising/marketing firm. Introduced multivariate testing / landing page optimization. Grew revenue and led global expansion by partnering with Avenue A |.
• Usability and analysis services to improve overall website and conversion performance
• Multivariate testing and optimization services
• 100% revenue growth with Avenue A|Razorfish, a leading global interactive agency

• Reporting to CEO, drove marketing, business development etc. for early-stage micro fuel cell clean tech company.
• Fund-raising activities, including strategic investor and non-dilutive grant;
• Business plan creation, modeling; market segmentation and related go-to-market strategy;
• Business development activities which led to design win and strategic investor

Seattle, WA, US

Joined this Seattle-based company that pioneered the delivery of digital audio and video over the Internet. Bootstrapped and pioneered new business, including first SaaS offering. Part of division that delivered greater than 50% year-over-year revenue growth and industry leadership.1. Real Broadcast Network (RBN)・ Launched and scaled trail-blazing.

GB

• Strategy and business process consulting group. Client work emphasized the strategic use of information as competitive advantage: e.g., manage product portfolio to improve margins; optimize supply chain to drive down.
• For a $2B packaging company, managed client/consulting team in supply-chain transformation. Redefined customer market segments and product application groups. Sold an additional $150k of add-on work.
• For a major snack food manufacturer, led senior executive team in designating key performance measures to manage short-term and long-term. Linked to new ERP systems.
• For a major quick-serve restaurant company, led Cost/Benefits Analysis to assess net present value from $90MM investment in supply-chain process and technology improvements.

Premium Slices Brand Group, primarily responsible for management of Velveeta Slices・Delivered $100MM revenue, $30MM operating income plan. Managed advertising, promotion, sales, publicity, and R & D initiatives for the brand.・“Brand of the Year” in 1991 for meeting revenue, volume, and profit objectives.・Managed agencies including JWT, Leo Burnett, and.

Worldwide, OO

Performed competitive analyses for Braxton Associates, Deloitte's strategic consulting firm. Conducted research, prepared financial models to assess alternative scenarios.

Mba, General Mgmt, Marketing

Bse, Industrial Engineering