Gregg Makuch ("May-Kish") Email & Phone Number

Fremont, California, Us

Lead marketing organization to meet corporate strategic and tactical objectives. Demand Gen, PR and Earned Media, Brand, Content, Social and Owned Media, Partnerships and all things in-between. Partner closely with Sales and Customer Success. Part of Executive Leadership Team.

Fremont, California, Us

SoundThinking is a mission-driven technology company that brings the power of digital transformation to law enforcement and community assistance groups. We are dedicated to making neighborhoods safer through gun violence reduction and improved law enforcement-community relations. Lead team of 12, including demand generation, content, brand, SEO, SDRs, product management and PR teams. NASDAQ (SSTI).

Seattle, Wa, Us

PTO Exchange is a flexible benefits platform that turns unused paid time off (PTO) hours into other things employees value – retirement accounts, student loan repayment, travel awards, charitable causes and more. We help companies attract & retain talent, strengthen community and reduce balance sheet liabilities all while employees reclaim lost vacation. PTO Exchange is trusted by Premera Blue Cross, DaVita Kidney Care, SH Hotels and others.

Launched independent consulting firm. Example engagements include:• Head of Marketing, Suplari-> Messaging, lead generation, website, events, content creation and strategy, buyer’s journey, sales funnel, SEO, PR and other activities for innovative AI SaaS startup.• Chief Marketing Officer, The Clearing-> Led launch and scale-up of innovative non-profit addiction recovery treatment center, including strategy / implementation, inbound / content marketing, lead generation and nurturing, website, paid search, SEO, organic and paid social, email marketing, video, analytics, blogging and other activities. Implemented website, CMS, marketing automation and CRM. Lead team of 6.-> Grew traffic from 0 to over 150,000+ visits and 1500+ leads / mo.-> Organic: led the efforts that now drive almost 30k organic visits / month - including about 300 KWs ranked in the top 10 and about 100 KWs ranked in top 3. • VP, Marketing for Widemile-> Multivariate, A/B testing and optimization SaaS startup-> Acquired by Webtrends • Marketing and Category, CPG for Starbucks-> Blonde Roast launch, new packaging rollout• CMO, Enquisite-> Drive all aspects of marketing for SEO SaaS software startup. Additional responsibilities include product management, user experience, pricing, marcomm, promotion, biz dev, and supporting sales activities• Other clients included Control4, AllRecipes.com, and Sesame Communications.Specialties include:• Pipeline and revenue growth / scaleup• Sales funnel, nurture leads, conversion to customers and retention• Business development• Sales/marketing integration

Bellevue, Wa, Us

Lead the company’s worldwide marketing efforts and strategy. Entomo is a B2B SaaS company. Entomo provides channel management software that enables companies to automate and streamline their channel activities and garner increased revenue and cost savings in the process.Areas of focus include traffic growth, lead generation and nurturing, partner development, website, marketing automation, inbound and content marketing (blogs, ebooks, video, infographics,..), PPC, PR, analyst relations, community engagement, trade events, social platforms and customer marketing.Developed partnerships with Salesforce, MTC Performance, and ZS Associates, among others.• 150%+ growth in traffic• 10X growth in inbound leads• 3X growth in funnel• Developed strategic partnership relationships• Instituted culture of content marketing and creation: blogs, video, eBooks, whitepapers• Grew Twitter followers +200% and LinkedIn followers +100%

Seattle, Wa, Us

Provided key leadership for US’ leading farm-to-table organic subscription company. Managed $1MM+ budget. Drove customer acquisitions. Led multiple product and market launches.• 40%+ revenue growth• Established PPC channel: grew acquisitions 300%+ and reduced CPA 80%• SEO: grew acquisitions 100%+• Grew Facebook fans nearly 300% and Twitter followers +200%• Led sales funnel optimization; improved conversion rates +30%• Led brand strategy with Professor Rohit Deshpande from Harvard Business School• Led team of 10+, including field sales organization and external resources• Grew Klout score from 10 -> 50• Established a culture of testing and learning, rather than doing business as usual• Conceived, developed, and executed new content marketing video series, "Cooking Outside the Box" which delivered over 10,000 views.

P&L accountability for $4M website optimization BU of online advertising/marketing firm. Introduced multivariate testing / landing page optimization. Grew revenue and led global expansion by partnering with Avenue A | Razorfish, a leading global interactive agency. Atlas Site Optimization provided:• Usability and analysis services to improve overall website and conversion performance• Multivariate testing and optimization services• 100% revenue growth with Avenue A|Razorfish, a leading global interactive agency

Reporting to CEO, drove marketing, business development etc. for early-stage micro fuel cell clean tech company.• Fund-raising activities, including strategic investor and non-dilutive grant;• Business plan creation, modeling; market segmentation and related go-to-market strategy;• Business development activities which led to design win and strategic investor

Seattle, Wa, Us

Joined this Seattle-based company that pioneered the delivery of digital audio and video over the Internet. Bootstrapped and pioneered new business, including first SaaS offering. Part of division that delivered greater than 50% year-over-year revenue growth and industry leadership.1. Real Broadcast Network (RBN)・ Launched and scaled trail-blazing Internet-broadcast (SaaS) service, which many other content delivery network (CDN) companies subsequently emulated.・$20MM in revenue in Yr 22. Mobile Products and Services・Managed and launched first mobile RealOne Player product release. Awarded best audio player from Pocket PC magazine.・$20MM in revenue in Yr 33. Media Development・Forged deals with ABC Radio, AP, Bloomberg, CBS, CNN, Comedy Central, Disney, FoxSports, ESPN, NPR, and MLB teams, among others.

Gb

Strategy and business process consulting group. Client work emphasized the strategic use of information as competitive advantage: e.g., manage product portfolio to improve margins; optimize supply chain to drive down costs and enhance service.• For a $2B packaging company, managed client/consulting team in supply-chain transformation. Redefined customer market segments and product application groups. Sold an additional $150k of add-on work.• For a major snack food manufacturer, led senior executive team in designating key performance measures to manage short-term and long-term. Linked to new ERP systems.• For a major quick-serve restaurant company, led Cost/Benefits Analysis to assess net present value from $90MM investment in supply-chain process and technology improvements.

Premium Slices Brand Group, primarily responsible for management of Velveeta Slices・Delivered $100MM revenue, $30MM operating income plan. Managed advertising, promotion, sales, publicity, and R & D initiatives for the brand.・“Brand of the Year” in 1991 for meeting revenue, volume, and profit objectives.・Managed agencies including JWT, Leo Burnett, and Foote, Cone & Belding.Philadelphia Cream Cheese Brand Group・Managed $90MM trade promotion budget・Market, SKU analysis・Sales enablement and consumer promotion management・Led development of “Philly Flavors” advertising campaign – copy strategy, spot execution, test plan. Positive volume gains in test markets.

Worldwide, Oo

Performed competitive analyses for Braxton Associates, Deloitte's strategic consulting firm. Conducted research, prepared financial models to assess alternative scenarios.

Mba, General Mgmt, Marketing

Bse, Industrial Engineering