[NASDAQ: BBBY] $7B omni-channel specialty retailer of home, beauty, and wellness merchandise.Crafted strategy to elevate all aspects of omnichannel operations across 750 stores. P&L: $4.5B. Staff: 27,000. Reported to CEO and participated in quarterly board meetings. Introduced transformation strategy to optimize and modernize omnichannel operations and merchandising, contributing to revenue growth, cost containment, and improved customer experience.• Rationalized store footprint, unlocking $100M of realizable value, improved store layout driving high single-digit growth, and re-sequenced in-store workflows to optimize customer experience. Deployed strategy across ~20% of stores, driving 12.5% improvement in conversion ratios while containing labor spend.• Drove growth strategy for BBB Mexico as Board Member and Executive Chair for joint venture, Oprimax. Developed a 5-year plan to balance organic growth with investor returns that included a dividend distribution strategy, better cash flow management, elevated financial transparency, and improved real-time business performance measurement.• Overhauled B2C distribution model, pivoting from 6% to 40% in-store fulfillment, reducing delivery window from as much as 2.5 weeks to 3 days, and enabling market share capture from ecommerce competitors, including Amazon.• Launched a career-pathing framework that crystallized professional growth opportunities and doubled internal promotion rates.

• Rightsized/harmonized digital operations. Reestablished digital channel profit contribution, driving sales/service levels. • Implemented distribution center staff rationalization/optimization strategy that more accurately predicted staffing needs based on sales forecasts and achieved service levels >90%. • Eliminated siloed go-to-market approach and replaced it with a united national omni-channel strategy for buying, marketing, and merchandising across digital and in-store businesses that improved sales across both channels.

Recruited to build operational efficiencies. P&L: $2.5B. Staff: 150. Reported to CDO when hired.

[NYSE: PRTY] World’s largest vertically integrated designer, manufacturer, distributor, and retailer of party goods: $2.4B in revenues. In 2005 sponsored by Berkshire Partners & Weston Presidio; in 2008 sponsored by Advent International and Berkshire Partners; in 2012 Sponsored by TH Lee and Advent International; and in 2015 completed IPO on the NYSE [PCTY].Between 2014 and 2018, simultaneously held executive leadership roles at holding company and operating divisions. Led wholesale division with operating presence in Mexico, UK, and Australia and distribution in 50+ countries. P&L: ~$300M. Staff: 1,000. Reported to CEO. • Developed go-to-market strategy, resulting in business becoming the fastest growing division in the company (20%+ growth) and realizing positive contributions across all regions.• Expanded gross margins 150 basis points by refocusing on high-margin customers/products and new products. • Captured an additional 10% manufacturing margins by acquiring distributor and manufacturer of licensed party goods.

Played key role in debt refinancing in conjunction with 2010–2015 PE capital raises and subsequent 2015 $1.97B IPO. Co-developed strategic plan to prioritize resources and maximize shareholder value.• Contributed to the creation of the value proposition, participated in road shows, and talked to investors. • Participated in quarterly earnings reporting and analyst presentations to the PE board and later the public board.

Led retail division with 900+ locations in the US and Canada, ecommerce operations in North America and UK, and ~400 pop-up stores during Halloween (2nd largest operation of its kind in N.A.). Oversaw strategic and long-term planning impacting top-and-bottom-line growth. Grew annual sales from $0.5B to $1.6B in North America and launched presence in Mexico and UK. Active participant in board meetings/earnings calls. Staff: 25,000. Reported to CEO.• Achieved high single-digit sales growth by transitioning from single-item to themed marketing, pivoting from physical to digital campaigns, leveraging analytics to inform GTM decisions, and rebalancing merchandise based on store size.• Expanded talent management program created in previous role. Reduced turnover by 15%, doubled employee promotions, and trimmed costs associated with hiring talent externally.• Reengineered operating model and launched alternative pricing strategies and labor model investments to fuel success internationally. Realized 20% sales increase and doubled EBITDA in Canadian market. • Increased international retail footprint into the UK, and leveraged best practices in the US, to drive assortment planning and revenue growth. Identified Mexican franchise partner.

Built network across US, Canada, and Mexico through the acquisition of regional party store chains/franchise locations and organic investment in company-owned stores, adding 500+ locations over time. 750 corporate and 150+ franchises at peak. P&L: $1.6B. Staff: 25,000.• Created new store prototype implemented in 75 stores annually, resulting in 10%–20% sales increase.• Built a cross-functional talent management program to harmonize acquired companies/corporate parent cultures.