Gregg Murray, Ph.D. Email and Phone Number

-Synthesized primary consumer research and customer data into customer-centric digital user experiences.-Translated research outputs into engagement plans, personas, and design concepts in collaboration with the CX research team.-Facilitated stakeholder research, strategy, and design sessions with client project teams.-Developed CX strategy canvases, guiding principles, and strategy briefs to align client and stakeholder buy-in.-Conducted workshops on strategic topics, including audience segmentation, integrated technology, and analytics, while delivering detailed presentations to clients and internal teams.

•Leading rapid research studies for teams in Bing, Start, and Edge •Scoping, planning, leading data review sessions, and writing comprehensive research reports for stakeholders •Collaborating with stakeholders on screeners, discussion guides, and research instruments•Engaging in long-term research planning with stakeholders (mixed methods)•Conducting more than 100 (30m-1hr) user interviews•Impacting the design of more than 20 Microsoft web and mobile products

•Designed and implemented user surveys, A/B tests, card sorts, customer journey maps•Conducted user interviews (30m-1hr)•Worked with cross-functional teams to identify and address user needs •Helped construct a company-wide wiki of UX best practices•Identified style inconsistencies and helped develop content style guide•Recruited target users without a dedicated service (e.g. UserTesting)

•Conducted competitor analysis and study of website architecture. •Interviewed users with remote moderated usability tests, leveraging qualitative and quantitative data. •Identified and categorized ADA compliance concerns.•Built a foundation of insights on user attitudes and behavior.

•Futuremodel is a BI platform that expands upon Looker in helping folks visualize data. •For this start-up I am currently working on design documentation. •View website at http://futuremodel.io/

•Partnered with brand strategist and web designer to provide client with a strategic website redesign.•Conducted business analysis, competitive and comparative analyses, user interviews, information architecture, voice chart, website copy, remote moderated user testing, and web design.•View the site at https://www.keenvoicestudio.com/

Researcher (2010-2020) •Conducted, analyzed, and published research on human behavior, play and play theory, empathy, technology, AI, and content strategy•Planned and conducted extensive user research on empathy-based learning directives •Developed research frameworks and methodologies to communicate with users, stakeholders, and colleagues•Regularly presented research findings at local, regional, and national venues Honors Program Coordinator (2013-2020)•Directed recruitment for our online campus, doubling the program’s enrollment over a seven-year period•Practiced user-centered advisement for Honors students•Budgeted, planned, and managed Honors recruiting events Professor (2010-2020) •Created user-centered undergraduate workflows that aligned assessment protocols with learning outcomes•Managed, assessed, and mentored >100 team members per year•Established KPIs and milestones for diverse learning teams•Managed and trained researchers in mixed research methodologies, from identifying topic and scope to research analysis to deliverables•Led teams in advanced affinity mapping and card sorting techniques in preparations for research inquiry and analysis•Founded an Honors Book Lab experience to mentor junior Honors research students•Taught algebra, literature, and creative courses at Atlanta Federal Penitentiary with GSU Prison Education Project. We even hosted a poetry slam event inside the facility

•As Founding Editor and Editor-in-Chief, I wore every hat at Muse/A. •I assembled a strategic team of editors and published Pulitzer Prize and National Book Award-winning writer Yusef Komunyakaa, among other talented writers and visual artists. •In all, Muse/A ran ten issues, three of which were print. •Visit my case study for more details on how I leveraged the UX process to build the journal: https://greggkmurray.com/muse-a/