Greg Golab Email & Phone Number

Clarkston, Michigan

Responsible for all aspects of brand licensing including new business development, retail partnerships, brand extension, contract development and licensing program growth for TRI licensing partners. Licensing partners include:- Polaris Industries- National Rifle Association - Mopar - Graveyard Carz

Providing marketing and management consulting services for small to mid-sized businesses. Services include strategic business and marketing planning and business management. Capabilities include the development of web, social media, print collateral, and new media strategies. Our primary focus is working with clients to develop direct response personalized marketing campaigns utilizing direct mail, e-mail, social media and new media communications. Successful in providing clients with high conversion rates of qualified leads and providing measurable ROI.

Directed team in the development of aftermarket vehicle conversions primarily for Jeep and Ford F-150 pickup trucks. Directed Ford QVM Compressed Natural Gas program for Ford F-250 and F-350 Super Duty trucks. Managed all aspects of sales and marketing including the development of domestic and export vehicle sales programs. Developed sales territories based on market research. Managed regional and internal sales teams. Managed client relationships through continuous interaction, providing sales, product service and marketing support. Managed marketing programs to include all web, social media, print collateral, trade shows and event marketing.

Dundee, Michigan

Responsible for the development and execution of marketing programs to promote the Splash Universe Water Parks in Michigan and Indiana. Re-defined the company’s brand and marketing strategies for the entire hotel chain. Directed all communications including marketing campaigns, customer recruitment through digital media, social media, television, print collateral and web marketing. Managed all communications for the re-opening of the Dundee water park after the June 2010 tornado. Appointed General Manager to aid in reorganizing the business. Dramatically improved business standards, customer experience and increased net profitability over annual plan.

Farmington Hills, Michigan

Served as Client Service Supervisor and Program Manager for Chrysler LLC. Global Retail Service Marketing, Mopar Speedshop Retail Stores, Chrysler Service Contracts, Mopar Wholesale Parts Division and The Chrysler Academy. Responsibilities include strategic business planning and overall management of marketing and retail dealership initiatives. Responsible for Mopar’s brand management and identity, new product launches, point-of-sale displays, retail sales and rebate promotions. Worked directly with Chrysler and Mopar executives to develop and manage personalized direct marketing initiatives, web based marketing, print collateral, Mopar parts catalog development, managed media buys, event marketing, trade shows and promotions. Responsibilities also included working with dealerships on retail service marketing, point-of-sale planning, wholesale and retail parts marketing. .

Dundee, Michigan

Responsible for overall operations of Cabela’s largest retail store. Managed all financial and strategic planning to assure strong bottom-line profitability. Lead staff of 700 associates which included operations, merchandising, human resources, regional marketing, events and promotions. Responsible for developing regional product assortments that became a standard for all stores. Consistently exceeded sales and net profit expectations. Recognized as most profitable retail store in chain. Cabela’s of Dundee was Michigan’s largest tourist attraction drawing 6.5 million visitors per year. Appointed by Governor Engler as a commissioner for Michigan’s Travel Commission.

Swartz Creek, Michigan

Responsible for store operations, merchandising plans and regional marketing initiatives. Appointed as manager of regional product assortment team, providing products targeted to the Great Lakes market. Managed regional marketing and merchandising calendars to assure focus on seasonal outdoor initiatives. Served as project manager for Michigan new store construction. Appointed training manager for high potential operations managers to mentor as upcoming General Managers. Chaired corporate committee for developing operations systems of best practices. Received awards for highest net profit contribution in chain. Completely re-paid all startup expenses in our first year of business. Received awards for best expense control to budget within chain.