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Summitmedia
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Marketing Strategy LeadSummitmedia Oct 2024 - PresentBirmingham, Alabama, Us• Develop strategic radio and digital marketing campaigns to amplify brand awareness and drive measurable results.• Collaborate closely with clients to craft campaigns that resonate and deliver value.• Combine traditional radio with innovative digital strategies to enhance branding, reach new audiences, and achieve marketing goals.My commitment is to be a trusted partner, delivering impactful solutions that create lasting success.Z-92, Star 104.5, Classic Rock 105.9, Channel 94.1, AM590 ESPN -
Senior Sales Executive - Account Manager - Marketing Data ExpertNsightful Jun 2004 - Oct 2024Omaha, Nebraska, UsMy passion lies in driving client success through innovative strategies and multi-channel engagement. I consistently surpass company targets, exceeding 70% gross profit margin year-over-year with data-driven pricing strategies. As a client growth champion, I leverage phone, email, LinkedIn, trade shows, and conferences to expand reach and target new audiences, demonstrating a commitment that extends beyond conventional communication channels.Some of the results I have achieved for my clients are:• Data-Driven Marketing: Leveraged DoB data to identify ideal Medicare Supplement prospects.• Saved my non-profit client $35,000 annually in mailing costs through data hygiene implementation on their donor file.• Reduced client mailing costs by $10,000+ by identifying and eliminating duplicate entries (4%) from a multi-channel customer file (catalog, direct mail, online, etc.).• Optimized client prospecting by 400,000+ mailers/month through data-driven segmentation and targeting.• Developed targeted marketing lists for a travel client that drove enough responses to fill a seminar and necessitate a second session. -
National Account ExecutiveGiftcertificates.Com Jun 2001 - Apr 2004Omaha, Ne, UsDedicated National Account Executive with a proven track record of delivering impactful results by not only excelling in sales and account management but also by providing strategic solutions that directly benefit clients. My approach goes beyond achieving personal milestones, focusing on how I have contributed to the success of the clients.In my role at GiftCertificates.com, I strategically revitalized sales, spearheading a remarkable 283% increase in assigned territory during first year, even with a reduced territory scope. This achievement was not just about the numbers but about how it positively impacted the clients within that territory. I extended client engagement from a single division to three, effectively doubling revenues and fostering substantial business growth.Moreover, my commitment to client success was evident in the successful execution of a customer acquisition program, surpassing defined targets by an impressive 30%. This demonstrated not only my proficiency in sales but also the strategies employed to benefit our clients.Key Contributions:• In the second year, I further increased sales by 31%, translating to substantial revenue of $1.5MM. This was not just about achieving financial milestones but about the tangible benefits experienced by the clients in the process.• Ranked among the Top 5 out of 28 Sales Executives, showcasing exceptional proficiency in optimizing account profitability while ensuring client satisfaction and success.• Implemented a strategic shift to online ordering, resulting in increased profits, reduced labor costs, and enhanced customer satisfaction. This initiative generated revenue exceeding $100K across various accounts. -
National Account Executive | Helping Businesses Find Medical ProfessionalsData Axle (Formerly Infousa) Feb 2000 - Apr 2001As a Direct Marketing Consultant, I strategized with marketing and sales departments of pharmaceutical and medical device manufactures to provide direct marketing data solutions for their customer acquisition, customer retention and customer intelligence marketing applications.I worked with continuing education departments at universities and colleges providing marketing lists of medical professionals for continuing education programs.
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District Operations ManagerCanteen Vending Dec 1988 - Dec 1999Charlotte, Nc, Us
Greg Good Skills
Greg Good Education Details
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University Of Nebraska At OmahaManagement -
Northwest High School -
SandlerGoal Setting
Frequently Asked Questions about Greg Good
What company does Greg Good work for?
Greg Good works for Summitmedia
What is Greg Good's role at the current company?
Greg Good's current role is Account Executive | Marketing Strategy Lead at SummitMedia | Driving Client Success Through Radio Advertising & Digital Marketing Solutions.
What is Greg Good's email address?
Greg Good's email address is g3****@****cox.net
What is Greg Good's direct phone number?
Greg Good's direct phone number is +140296*****
What schools did Greg Good attend?
Greg Good attended University Of Nebraska At Omaha, Northwest High School, Sandler.
What are some of Greg Good's interests?
Greg Good has interest in Animal Welfare, Bicycling, Poker, Fishing.
What skills is Greg Good known for?
Greg Good has skills like Direct Marketing, Lead Generation, Email Marketing, B2b, Customer Acquisition, Account Management, New Business Development, Customer Retention, Sales, Marketing, Database Marketing, Customer Satisfaction.
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