Brought on to Vivify Health (a fairly new startup at the time) to solidify their market image and bring a cohesive experience across their corporate identity and product design. Teaming with some of the brightest and most innovative people I have seen in the healthcare space, Vivify Health was and is definitely a company to keep your eye on.By creating their brand identity, market messaging and positioning strategy, combining their application experience with their identity and putting in place their inbound funnel mechanisms for new business, Vivify is now in a position to command the target segment (and has as #1 in Remote Care).

As a founding member of Net.Orange (now NantHealth), I was responsible for the complete customer experience. This CXO (Chief Experience Officer) role was a unique blend of marketing, sales support and UI/UX development. As we grew Net.Orange from the original eight members to over 300, my focus shifted to front-end development management and process creation. To support our global development efforts and strategic goals, my efforts were centered around empowering developers with frameworks, processes, tools and technologies to enforce highly optimal and usable user experiences with the least amount of development time and cost.Some achievements to note were…⁃ Branding creation and maintenance for corporate marketing, including online, print, and events⁃ Product Design and Initial Development of over 50 individual products, both custom and off-the-shelf in nature⁃ Lead R&D for new product and component designs⁃ Managed centralized Experience Development group consisting of Interactive Architects, Designers, and Front-End Developers that interfaced with the remaining development teams to ensure UX and processes⁃ Spearheaded and open-source-like front end development portal that developers used as a reference for framework, styling, api, and code patterns; as well as a community-based exchange of ideas and concepts

Founded and operated a cutting-edge marketing technology company with clients such as SAP and Walt Disney.Some achievements to note were…- Founded MarketViz to fill a need in marketing automation and management for key clients such as SAP, Walt Disney, and Pixar- Designed, developed, and maintained SAP’s first incarnation of the Partner Relationship Management (PRM) product which was sold to SAP in 2006- Lead the team that maintained SAP’s partner communications and marketing systems- Designed inbound and outbound digital marketing campaigns for Walt Disney and Pixar for commercial-based lead generation leveraging properties such as Cars and Ice Age

Headed up marketing product management and development initiatives for web-based product delivery. Provided advanced technology development strategy and management for internal marketing programs.- Served on and worked with the executive team to shape corporate objectives and direction - Responsible for the marketing, messaging, and sales collateral development surrounding the products I managed.- Performed ongoing completive analysis and designed product requirements in response.- Responsible for defining and creating new market spaces.- Responsible for the release planning and marketing efforts associated with each web-based product.- Coordinated and monitored print, online, and email-based marketing programs.- Managed employee acquisitions and reviews.- Managed high-level client expectations.- Envisioned, developed, and managed an enterprise content management system (i2 TradeMatrix Site Management); enabling rapid deployment of clients' extensive back-end systems through a single, scalable, highly configurable front-end interface.- Managed many facets of the design, development and implementation of many B2B portals and marketplaces (eServiceMatrix.com, PurchasePooling.com, eGateMatrix.com, i2.com, FullfillmentMatrix.com, FinancialSettlementMatrix.com, E2open.com, RubberNetwork.com, MyAircraft.com/Cordiem.com, iStarXchange.com, FreightMatrix.com, HightechMatrix.com, Delphi Supplier Portal, the Mabé Distributor Portal).- Developed the first European wireless auction using advanced media and back-end systems.- Derived concepts and enabled products and solutions for wireless and multi-device access.- Active role in hardware configuration determination.- Designed components of the overall web service integration strategy.- Developed method for syndication of content and services from enterprise portals.- Developed prototype concepts for advanced product implementation.- Produced and directed PLANET Real Time Theatre.

Responsible for envisioning, developing and marketing the travel industry's first self-service kiosks in addition to may other interactive consumer-facing projects.- Served in various capacities involved with all multimedia and web-based products including: Product Manager, Product Marketing Manager, Development Manager, Implementation Manager, Chief Architect, Developer, and Designer.- Managed technical and creative staff.- Envisioned, developed, and managed revolutionary airline kiosk product line that utilizes advanced media and technology in combination with in-depth technical processes, enabling consumers to process their own travel reservations, check-in, and boarding for several major airlines.- Envisioned, developed, and managed revolutionary wireless product line that utilizes a variety of handheld wireless devices to communicate to intricate software systems that handled the coordination, deployment, and scheduling of special-services staff on an instant basis in several major national airports.- Participated as a lead on the Internet-enablement of the SABRE check-in and reservation systems for AA.com.- Responsible for much of the marketing, messaging, and sales efforts surrounding the products I managed.- Responsible for creative services staff used to support a variety of Sabre and American Airlines products and projects.