Director Of Interactive Development
Headed up marketing product management and development initiatives for web-based product delivery. Provided advanced technology development strategy and management for internal marketing programs.- Served on and worked with the executive team to shape corporate objectives and direction - Responsible for the marketing, messaging, and sales collateral development surrounding the products I managed.- Performed ongoing completive analysis and designed product requirements in response.- Responsible for defining and creating new market spaces.- Responsible for the release planning and marketing efforts associated with each web-based product.- Coordinated and monitored print, online, and email-based marketing programs.- Managed employee acquisitions and reviews.- Managed high-level client expectations.- Envisioned, developed, and managed an enterprise content management system (i2 TradeMatrix Site Management); enabling rapid deployment of clients' extensive back-end systems through a single, scalable, highly configurable front-end interface.- Managed many facets of the design, development and implementation of many B2B portals and marketplaces (eServiceMatrix.com, PurchasePooling.com, eGateMatrix.com, i2.com, FullfillmentMatrix.com, FinancialSettlementMatrix.com, E2open.com, RubberNetwork.com, MyAircraft.com/Cordiem.com, iStarXchange.com, FreightMatrix.com, HightechMatrix.com, Delphi Supplier Portal, the Mabé Distributor Portal).- Developed the first European wireless auction using advanced media and back-end systems.- Derived concepts and enabled products and solutions for wireless and multi-device access.- Active role in hardware configuration determination.- Designed components of the overall web service integration strategy.- Developed method for syndication of content and services from enterprise portals.- Developed prototype concepts for advanced product implementation.- Produced and directed PLANET Real Time Theatre.