Senior Marketing Director
Austin, Tx, Us
Responsible for all aspects of marketing. As is typical of many small companies, fulfilling these efforts without exceeding available resources required a broad set of skills and highly varied responsibilities including:• Setting overall corporate and product marketing strategies, then executing them utilizing a combination of marketing team members and outside resources while maintaining strict control over budgets and expenses.• Designing and managing measurable and repeatable inbound marketing-derived lead generation and conversion efforts, with accompanying lead nurturing campaigns to cultivate leads into viable sales prospects and customers.• Designing, developing, and distributing a broad assortment of content marketing deliverables (including print, video, audio, and web-based content).• Developing product value proposition and benefits definitions.• Prioritizing marketing/sales team alignment to ensure consistent communication and support of the sales process.• Leading product management/engineering alignment efforts to ensure development of product materials that increase informational benefit and value to customers.• Planning and execution of industry events (including trade shows, social and relationship building events, partner/ customer councils, online webinars and partner summits).• Gathering market intelligence and incorporating it into marketing and business objectives.• Developing and leading social media outreach and marketing efforts, ensuring consistent and frequent social media communication to build brand awareness, establish thought leadership, and promote upcoming events, product announcements, and PR-related activities.
