Gregg Primm Email & Phone Number

Austin, Texas, US

As the leader of GRC's marketing team, I am responsible for all aspects of marketing our revolutionary immersion cooling datacenter solutions. These responsibilities include:- Increasing brand awareness through development and implementation of a cohesive, integrated, sales-aligned marketing plan.- Tracking activities of competitors in the field..

Austin, TX, US

• Responsible for all aspects of marketing. As is typical of many small companies, fulfilling these efforts without exceeding available resources required a broad set of skills and highly varied responsibilities including:
• Setting overall corporate and product marketing strategies, then executing them utilizing a combination of marketing team members and outside resources while maintaining strict control over budgets and expenses.
• Designing and managing measurable and repeatable inbound marketing-derived lead generation and conversion efforts, with accompanying lead nurturing campaigns to cultivate leads into viable sales prospects and customers.
• Designing, developing, and distributing a broad assortment of content marketing deliverables (including print, video, audio, and web-based content).
• Developing product value proposition and benefits definitions.
• Prioritizing marketing/sales team alignment to ensure consistent communication and support of the sales process.

Rueil-Malmaison, Île-de-France, FR

Following the acquisition of NetBotz, Inc. by APC, developed technical and technically-oriented marketing deliverables for APC hardware and software products including user manuals, data sheets, application notes, help systems, product positioning briefs, and marketing collateral. Planned and managed projects to support multiple simultaneous product.

US

Responsibilities included researching, planning, organizing and writing technical documentation such as user manuals, online information systems, service manuals and training materials. Researched technical design specifications and designed interfaces. Created product overlays, graphics, icons and logos that reinforced brand imaging. Worked with subject.

Armonk, New York, NY, US

Began career as a consulting technical writer and was later hired into a staff-level position. Headed development of all documentation and help systems for IBM’s NetFinity systems management applications. Acted as technical project manager in transitioning Information Development teams from Bookmaster to Frame 2000/FrameMaker+SGML authoring systems..