As the leader of GRC's marketing team, I am responsible for all aspects of marketing our revolutionary immersion cooling datacenter solutions. These responsibilities include:- Increasing brand awareness through development and implementation of a cohesive, integrated, sales-aligned marketing plan.- Tracking activities of competitors in the field.- Monitoring٫ scrutinizing٫ and improving marketing campaigns as needed.- Overseeing and setting goals for internal and external teams٫ both long and short term.- Using creative PR strategies to build relationships with stakeholders and media- Prioritizing and allocating funds for marketing department- Analyzing hiring needs and markets in order to identify opportunities for improvement- Conceptualizing٫ guide٫ and support marketing events

Responsible for all aspects of marketing. As is typical of many small companies, fulfilling these efforts without exceeding available resources required a broad set of skills and highly varied responsibilities including:• Setting overall corporate and product marketing strategies, then executing them utilizing a combination of marketing team members and outside resources while maintaining strict control over budgets and expenses.• Designing and managing measurable and repeatable inbound marketing-derived lead generation and conversion efforts, with accompanying lead nurturing campaigns to cultivate leads into viable sales prospects and customers.• Designing, developing, and distributing a broad assortment of content marketing deliverables (including print, video, audio, and web-based content).• Developing product value proposition and benefits definitions.• Prioritizing marketing/sales team alignment to ensure consistent communication and support of the sales process.• Leading product management/engineering alignment efforts to ensure development of product materials that increase informational benefit and value to customers.• Planning and execution of industry events (including trade shows, social and relationship building events, partner/ customer councils, online webinars and partner summits).• Gathering market intelligence and incorporating it into marketing and business objectives.• Developing and leading social media outreach and marketing efforts, ensuring consistent and frequent social media communication to build brand awareness, establish thought leadership, and promote upcoming events, product announcements, and PR-related activities.

Following the acquisition of NetBotz, Inc. by APC, developed technical and technically-oriented marketing deliverables for APC hardware and software products including user manuals, data sheets, application notes, help systems, product positioning briefs, and marketing collateral. Planned and managed projects to support multiple simultaneous product release schedules. Created engaging and attractive sales-oriented deliverables and “swag” (brochures, flyers, hand-outs, t-shirts, etc.) for both internal and external use. Worked with product management teams to define product positioning statements and create innovative sales force education collateral.

Responsibilities included researching, planning, organizing and writing technical documentation such as user manuals, online information systems, service manuals and training materials. Researched technical design specifications and designed interfaces. Created product overlays, graphics, icons and logos that reinforced brand imaging. Worked with subject matter experts and customers to develop materials that aided in the successful installation and operation of all NetBotz products. Created documentation templates and headed all aspects of “look and feel” design decisions. Created multimedia tutorials (video and screen capture based) to enhance sales force understanding of products. Managed relationships with print vendors to ensure timely but economical delivery of printed materials to manufacturing. Managed freelance resources to define and deliver outsourced development projects. Transitioned to position with APC following acquisition of NetBotz in October 2005.

Began career as a consulting technical writer and was later hired into a staff-level position. Headed development of all documentation and help systems for IBM’s NetFinity systems management applications. Acted as technical project manager in transitioning Information Development teams from Bookmaster to Frame 2000/FrameMaker+SGML authoring systems. Managed teams of up to 5 writers to support a broad array of hardware and software products. Departed company after accepting a position with NetBotz in Austin, TX.