Greg Greenawalt C.H.A. Email & Phone Number

Evans, Ga, Us

• Led a team to achieve $13 Million in revenues and exceed brand standards for guest service satisfaction and employee training.• Implemented strategies to exceed budgeted gross operating profit and drive year-over-year growth in a fast-paced hospitality environment.

New York, Ny, Us

In between my General Managers positions I stayed focused on contributing to the hospitality industry and staying on top of the newest trends by participating as a paid consultant with the Gerson Lehrman Group. GLG's Council, Members include thought leaders across every major sector. I shared my hospitality expertise and insight with investment firms and cutting-edge hospitality software development companies on the future of our industry and ever-changing guest preferences. Consulting with companies developing new hospitality software applications for Property Management systems- PMS, Revenue Management systems -RMS rate shopping and market intelligence data, Guest experience software in-room streaming entertainment and voice command solution's, Sales Automation Systems- Amadeus/ Delhi, SaaS- Cloud-based software, guest profiles, guest messaging and internal staff communication systems Proactively sharing my knowledge, training, and experience to help others in our industry and provide insight on leadership hotel operations, sales, revenue management, service excellence through" gracious hospitality", social media hotel positioning, catering, food & beverage trends, promotions, merchandising and asset stewardship.A high-performance service culture starts with leadership and how leaders treat, select and train their teams creating a caring respectful people-centered culture. Service excellence comes from our employees. The single biggest factor in guest satisfaction & intent to return is the guest’s interaction with hotel staff. Selecting staff with a caring attitude, the spirit of hospitality and properly training them to provide gracious hospitality and exceed the standards of quality service is the key to delivering service excellence and fanatical guest loyalty.STRONG LEADERSHIP=EMPLOYEE EXCELLENCE=GUEST SATISFACTION=BUSINESS RESULTS = COMPETITIVE ADVANTAGE.

Mclean, Virginia, Us

General Manager C.H.A. 154 suites 6,000 sq. ft. function space Side by Side upscale Restaurant • Achieved 140% occupancy Index: finishing 2020 at 59% Occ. during the high point of the COVID pandemic. • Rev Par Index: finished 2020 with a 178% Rev Par index.• Ranked #1 Embassy Hotel for Overall Service: Hilton SALT scores out of 250 Embassy Hotels YTD 2021.• Profit: Operated the hotel at a profit without the use of ownership's reserves in 2020. $6.5 million in revenues. The Hotel is managed by Valor Hospitality Partners whom I have worked for previously from 2013-2018 as GM of their Crowne Plaza Greenville SC. https://www.hilton.com/en/hotels/tclrtes-embassy-suites-tuscaloosa-alabama-downtown/?SEO_id=GMB-ES-TCLRTES

Lancaster, Pennsylvania, Us

Property Overview The Eden Resort and Suites is a 300 room, upscale, high occupancy family leisure resort. The resort has two restaurants, Garfield's for casual dining and Arthur's for upscale dining including a weekly Prime Rib Buffet, and an award-winning Champagne Sunday Brunch. The Eden Resort and Suites is a member of the Trip Advisor Hall of Fame an honor reserved for hospitality providers that have earned their annual Trip Advisor "Certificate of Excellence" 5 years in a row. The Eden offers 14 meeting and banquet rooms with 28,000 square feet of meeting space for groups of up to 650 people. The sky-lite Courtyard with running waterfalls is a very attractive area for weddings and upscale social events . https://www.edenresort.comAccomplishments: • Inspired & motivated 290 associates and 30 salaried management staff • Total revenues of $24 M -- $14 M in rooms revenue and $10 M in food and beverage revenues • Annual Banquet revenues $3.3 M • Revenue Growth: 2018 $24 million in total revenues +$819,057 YOY growth • Rev Par index: 2018 139.2% -- 2019 Jan- July YTD 146.8% • Awarded Trip Advisor’s Hall of Fame status ranked #2 in guest satisfaction in the market • Ranked By US News and World Report as one of the top 10 best hotels in Pennsylvania • Culture: Established new hire on-boarding orientation process with a focus on core values and guiding principles• Guest Service Focus: Implemented gracious hospitality training for all front line staff members which improved guest engagement and kept our guest satisfaction scores high and reduced service recovery costs by $36,000

Atlanta, Georgia, Us

Overview - 202 rooms with 10,000 sq. ft of meeting and banquet space. The hotel leased space to a Ruth's Chris Steakhouse. I was responsible for the management of the tenant lease. Honored by IHG as the 2015 Crowne Plaza Brand National GM of the Year. The hotel was managed by Valor Hospitality Partners. I was hired to coordinate a $7 million dollar total hotel renovation for the ownership group Rialto Capital Management which began in May 2013 and was completed in January 2014. The hotel was re-launch in Jan. 2014 to re-position the property in the upscale market segment. First-year results ADR increase of +8.5%. Revenue increase of +36% Rev Par increase +39% GOP Increase + 167% . From Jan- May. 2015 the hotel was ranked Number One In the United States out of 146 Crowne Plaza Hotels for overall guest experience and satisfaction. Achieved a 97% Housekeeping cleanliness QA score. The hotel was also honored with IHG's highest award the "Torchbearer Award" only given to the top 10 Hotels in the Crowne Plaza Brand based upon the highest customer satisfaction scores. In September 2016 I passed the Certified Hotel Administrator Exam. The (CHA®) is the most prestigious certification available to a hospitality executive. It is with great enthusiasm that I recommend Greg Greenawalt. I worked with Greg as the owner’s rep for the Crowne Plaza in Greenville. Greg did an outstanding job taking a hotel that was rated 140th out of 146 and bringing it to the #1 Crowne Plaza in the United States. The hotel consistently ranked #1 for customer service and was successful at driving corporate bookings and rates when other properties were stagnant. Greg’s ability to drive revenue, while at the same time, expanding the customer experience is unmatched. Bradley Kentor - Senior Vice President of Commercial Real Estate Rialto Capital Managementwww.crowneplaza.com/gsp-ropermt

After my position with Hilton ended my daughter was accepted into the College of Charleston and I needed to keep my S.C. residency to continue to receive in-state tuition, which prevented me from seeking opportunities outside of South Carolina. At that time there were no opportunities in the local area that fit my level of experience so I decided to pursue contracted consulting assignments. I held contracted sales and marketing consulting assignments with Interstate Hotels for a non branded Extended Stay all-suite hotel in Columbia SC, the Whitney Hotel, and at The Sea Palms Resort a 130 room exclusive golf and leisure conference center with 10,000 sq ft of space for Valor Hospitality Partners on St. Simon Island GA. At the Whitney Hotel, I used the sales automation system (Delphi) to research and identified several new sources of extended-stay business with local law firms, and I implemented a wedding party referral promotion with area churches. I improved the hotel's SEO optimization on hospitality and travel internet sites by correcting major deficiencies of how the hotel was listed in Global Distribution System Directories and added key word Metatags to the website that were associated with local attractions and leisure market demand generators. Updated and improved the hotels website profile by adding landing pages that associated the hotels prime location with nearby attractions which were leisure and group demand generators for the market.Worked closely with Regional VP of Revenue Management to implement more profitable daily pricing strategies based upon market demand generators At The Sea Palms Resort ,managed by Valor Hospitality Partners I established sales systems ,sales booking procedures and Revenue Management Pricing Strategies . I cleaned up and organized the Delphi sales automation system. As a result of my work at Sea Palms, Valor Hospitality hired me as their General Manager at the Crowne Plaza Greenville Hotel

Mclean, Virginia, Us

Hilton Hotel Corp.(Jan 2003- Jun 2005) Sold to Stanford Hotel Corp (Jun 2005-Feb 2011) Property over views -Hilton Charlotte Center City 400 room hotel with 35,000 s.f. of event space next to the Charlotte Convention Center . Hilton Washington Dulles Airport 450 room airport hotel with 45,000 s.f of event space.Regional Director Sales Marketing - (Nov 2009-Feb 2011) Hilton Charlotte & Dulles Hotels Director Sales Marketing - (Jan 2003-Nov. 2009) Hilton CharlotteResponsible for fiscal revenue & divisional operations budgets and strategies to produce both short and long term profitability for both hotels. Implementation of marketing strategies and product roll outs through traditional media, digital marketing, social media campaigns,and Hilton Honors Loyalty Program,2010 exceeded room revenue budget of $20 million by $1 million + during worse economic recession in last 10 years .Managed all sales & marketing logistics associated with a $30 Million 2 yr. hotel renovation project, including client contractual issues, print ,digital,website ads, P.R. with local press ,national travel writers & a major grand re-opening event for media, clients and community leaders Coordinated major product roll out for The Hilton Sweet Dreams Bed. PR campaign & website content Established key marketing value propositions to targeted markets and coordinated more effective photography used to develop sales proposals ,web site enhancements, social media communications,press releases,print and digital ads PPC campaigns and merchandising displays which resulted in excellent alignment between sales efforts and marketing support .Implemented a Strategic Sales and Marketing Alliance” with the 700 room Westin and Charlotte Convention Center “The Charlotte Convention Connection “which resulted in over $3.0 million in group convention sales in the first 2 years. I coordinated a communications and PR.campaign to promote the alliance with national trade publications & media

During my tenure at the Hilton Charlotte I was searching for a color photography book on the city of Charlotte to give visiting VIP guests . To my surprise all of the books on Charlotte were historical in nature. I mentioned this as a possible opportunity to a photographer friend who had recently done some photography work for a local publisher Lorimer Press. Shortly afterward I received a call from Lorimer Press saying that they heard about my book concept and requested a meeting to discuss it . I viewed this is a challenge to my marketing skills and put together a marketing plan for the book which Lorimer liked and agreed to publish the book. The project took 1 year to complete which I did on weekends and evening while traveling weekly and with a very busy schedule as a Regional DOSM . . Destination Concept LLC is the holding company for Destination Charlotte the book which was published by Lorimer Press in Nov 2010. Destination Charlotte the book is a color photography book that captures the feeling of working, living and playing in Charlotte and the surrounding Piedmont region with beautiful new color images.The book contains supporting commentary from city and community leaders,and is dedicated to those that make their living selling Charlotte as a destination to work, live and play. I established the books brand and market visibility by creating an engaged consumer focused social media marketing campaign with impactful smart content that stimulates web site activity and boosted E- commerce. The campaign included a face book business page, Twitter promotional campaign, YouTube author videos, media blog. and Pinterest. photo displays.Additional marketing strategies included a Google PPC campaign ,Facebook Ad campaign ,Living Social retail promotion and email direct marketing campaigns. RESULTS : 6000 books sold in the first year and the 2nd edition reprinting of the book arrived in April 2012.

Director Sales Marketing Property overview - 485 total rooms consisting of 328 Room Radisson Hotel , a 160 Rooms IACC certified Scanticon Conference Center and the Valley Forge Convention Center , with 150,000 s.f. of function and exhibit space, 450 seat Lilly Langtry’s Dinner theater two restaurants causal and fine dining and a high energy night club $30.2 Million annual revenues , $2.9 million departmental Budget, 32 direct report staff membersRebranded facilty as Convention complex with new sales materials,print and digital Ad campaigns which resulted in a 20 % YOY increase of new group and convention business. I trained the sales team to align their sales communications and presentation efforts with the new marketing and brand value messages to increase their sales closure ratios I used Sales automation system (Delphi) data to redeployed sales territories, goals and quotas which resulted in new key accounts , increased market share and the development of new niche markets .This complex was sold by G.F. Management and now operates as the Valley Forge Casino Resort..

Bethesda, Maryland, Us

Starwood Corporation Westin Philadelphia ( Jun. 2000- Sept 2001) Director Sales MarketingProperty overview - 209 room center city Luxury AAA four diamond property with 16,000 s.f. of function space Launched successful rebranding media and P.R. campaign when hotel changed from St Regis to Westin Brand . Established Starwood Preferred Guest Loyaly Program promotions and worked closely with Starwood Corporate marketing team to ensure local ads and PR messages were in line with Corporate brand identity standards Hotel received top honors from Conde Nast Travel with a listing as one of the top 100 hotels in the world during my tenureImplemented media and P.R. product launch for hotels roll out of Starwood’s “Heavenly Shower” brand initiative which was well received by Philadelphia's Corporate community and resulted in new business opportunities for the hotel .

Nashville, Tennessee, Us

Area Director Sales Marketing - (Promotion) Renaissance Nashville 673 rooms with 104,499 sq.ft function space connected to the former Nashville Convention Center with 120,000 sq. ft. of exhibition space and the 20,000 seat Nashville Bridgestone Arena. As Director I closed a contract for the largest single sale nationwide with the Renaissance brand of $2.5 million with a 5 year contract for the annual Gospel Music Association's convention including the Dove Awards nationally broadcast music awards show for Renaissance Nashville hotel. I led a team of 11 downtown Nashville hotels , the Nashville Arena and Convention Center to move this major convention from Opryland ,where it had been for many years, to the down town Nashville community . 1997 led Nashville Renaissance sales team to achieve highest level of rooms revenue in hotel's history.Established Nashville citywide Marriott Event Booking Center and directed citywide multi-unit field sales team with Key Account strategies and brand positioning Successfully wrote a nomination for the Nashville Renaissance hotels Director of housekeeping for Marriott’s Chairman’s Award which he won and was recognized as the top service team member in the Renaissance brand worldwide.1994-2000 Chairman of the Nashville Convention Collection a strategic sales and marketing alliance of 11 hotels, the Convention Center and Nashville Arena ,that cooperatively sold, marketed and promoted uptown Nashville as the cities primary convention destination in competition with Opryland Hotel

Property overview- AAA Four Diamond Luxury Resort with 321 rooms 18 hole golf course, spa, boat marina,10 lighted Har-True tennis courts, home to the Women’s US Tennis Assn. tournament style croquet courts, private member club. 60,000 sq.ft. of function space. Pre & Grand Opening Deployed 1 year prior to resort opening. Established sales office business processes & systems, sales and marketing strategies by segment, set sales goals, establishes sales territories and trained sales teamAfter a successful Grand opening of the Vinoy Resort I was promoted to Director of Sales and marketing of the Renaissance Nashville hotel .

Business Administration, Marketing And Political Science

Graduated, Liberal Arts And Sciences, General Studies And Humanities