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Senior Executive and General Manager experienced in strategic planning, sales and marketing execution, operations management, P&L management, global negotiations, building / leading and mentoring teams, strategic client development, and managing organizational change. Accomplished professional in sports and media entertainment and both early stage and mid-market technology companies with extensive global experience in building and directing sales, marketing, and service divisions. Dynamic leader that is results driven, self-motivated and client focused. Consistent over-achievement and growth have led to rapid promotion and growth throughout career.Core Strengths: Executive Leadership, Business Development, Marketing & PR Execution, Sales Execution, Digital & Media Strategy, Strategic Planning, Relationship Building, Strategic Account Management, Organizational Development, Forecasting and Budgeting, 7+ Figure Deal Negotiations and Global Pricing Strategies.
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Chief Revenue OfficerSegmint Jul 2013 - PresentPlano, Texas, UsSuccessfully leading all Global Sales and Business Development efforts. Reorganized and refocused the team and selling model resulting, since 2014, year on year growth rate of over 100%, with a 98% customer retention and renewal rate. Sales also added notable strategic customers – IBM, Cognizant, CSI, COCC, Fidelity Investment Systems and FiservDeveloped and deployed our Client Service Organization. Implemented a semi-annual Voice of the Customer Survey that yielded satisfaction scores of 95% or higher for overall customer satisfaction.Leading all aspects of Marketing and Public Relations. Refined messaging and strategy of product, positioning, price, and promotion. This resulted in earned PR successes in the Wall Street Journal, American Banker and numerous other financial service trade publications, national business journalists and leading Analysts such as AITE, Gartner, and Forrester.Manage actively full P&L responsibility. -
Executive Vice President - Corporate Business Development & Partner Strategy/ActivationIndycar May 2007 - Jun 2013UsManaged and directed all functions globally for corporate business development, race team and race venue business development, media sales (ABC, ESPN, NBC, Online/Radio/Print), merchandise sales, client service activation and on track hospitality. Had P&L responsibility.Responsible for realigning sales and client service organizations yielding incremental growth in revenue of over $35 million post-merger of Champ Car and Indy Racing League.Secured leading brands as corporate partners to series: Chevy, Verizon, Phillips Healthcare, Mazda, Starwood, Avis, Mattel, Firestone, and Sunoco.Secured and developed a groundbreaking business to business association with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) as the “official energy and trade partner” to the series generating over $900 million in documented business to business growth through their 82 business sectors in two years.Secured IZOD (PVH company) as the title sponsor of the INDYCAR Series from 2009-2012 (first time in over a decade the series had a title sponsor), and in 2013 secured the new title sponsor of the INDYCAR Series Verizon. Both deals in excess of $10 million per year.Implemented CRM process for sales and client service organization driving high levels of customer satisfaction resulting in 95% partner retention and new levels of partner activation around INDYCAR ($39 million in 2008 to over $250 million in 2012)Realigned merchandise partners yielding year over year revenue growth of 8%. -
Vice President - Marketing (Was Pe Portfolio Company Of Cerberus '05-'10, Now Verso)Newpage Corporation May 2005 - 2007Led the marketing and business development teams that successfully launched a $2.1 billion dollar North American paper company. Responsibilities included all aspects of building out marketing and business development functions: hiring, training and mentoring of staff, compensation modeling, business plan development, pricing, product development, branding and promotion strategy, sales and business development, creation and maintenance of contracts, channel partner strategy and development, global contract negotiations, product roadmap input and planning. Had P & L responsibility. Successfully managing all functions of product, placement, price and promotion resulting in developing industry leading brands that outperformed the market by 6% and increased ROTC by 5% year over year.Leveraged successfully non-traditional associations (NASCAR, Heidelberg, National Retail Federation) to drive brand awareness and incremental sales of over $30 million over two years.Reorganized the marketing and business development roles inside the company, which included hiring, firing and recasting roles.
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Vice President Sales & Business DevelopmentMeadwestvaco Mar 2002 - 2005Richmond, Va, UsSelected to a six-member (Sales and Marketing- Merger/Acquisition) Integration team. The team was tasked to deliver to the CEO and Executive Board within 90 days a report recommending all aspects of building out sales and marketing functions: marketing strategy, product, promotion, pricing, sales structure, hiring, firing, compensation, channel strategy by sales vertical (direct, indirect), partner contract negotiations. Post-merger successfully developed, built and launched a 12-person North American sales team focused on the corporate end user (Fortune 500) and the advertising agency/designer community. Over two years, the sales team generated in excess of $150 million in new business. Selected by the CEO and Executive Committee for eight consecutive years (Mead & MeadWestvaco) into the Top 5% Performer Club receiving stock ownership and private executive coaching.Business development recognized annually as the highest performing sales team based on mix, volume, and margin. -
Regional Sales Manager - Northeast RegionMead Corporation 1999 - 2002Dayton, Ohio, UsLed coated paper sales and sales management in commercial printing market selling to distribution, printers, advertising agencies/designers, and end-use corporations. Successfully implemented a new distribution system while integrating and repositioning the sales organization utilizing a market-driven process to increase market share which resulted in consistently outpacing the commercial printing market by 5%.Northeast Region (14 state region) recognized and awarded consistently with exceeding forecasts on volume, mix, price, and profitability.Selected to the sales and marketing Merger and Acquisition Team. -
Director Of Marketing And Product DevelopmentMead Corporation 1994 - 1999Dayton, Ohio, UsMember of executive team with management responsibility for marketing and product development.Key player on the global marketing team that helped develop business plans, go to market strategies, competitive intelligence, product/price/promotion/placement and sales training.Successfully created and launched numerous new products and channel strategies that led to exclusive joint partnerships with coated paper manufacturers in Italy (Burgo Group) and Thailand (Shindengen) addressing marketplace opportunities. This led to new distribution and fortifying existing distribution while increasing revenues and margins. Planned and executed multi-channel campaigns and national events.Deployed integrated marketing plans to optimize outbound and inbound demand generation.
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Territory Sales Manager- Midwest RegionMead Corporation 1990 - 1994Dayton, Ohio, UsFocused sales efforts on distributors, printers, end-users and advertising agencies/designers.Expanded Midwest territory sales by 400%. Recognized with the highest sales award honor three consecutive years (sales, margin, overall profitability).
Greg Gruning Skills
Greg Gruning Education Details
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Indiana University - Kelley School Of BusinessAnd Related Support Services -
The University Of Chicago Booth School Of BusinessExecutive Education - Strategic Marketing
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The Wharton SchoolExecutive Education - Finance
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University Of Virginia Darden School Of BusinessExecutive Education - Managerial Excellence
Frequently Asked Questions about Greg Gruning
What company does Greg Gruning work for?
Greg Gruning works for Segmint
What is Greg Gruning's role at the current company?
Greg Gruning's current role is Vice President - Sales at Alkami.
What is Greg Gruning's email address?
Greg Gruning's email address is gg****@****car.com
What is Greg Gruning's direct phone number?
Greg Gruning's direct phone number is (317)-484*****
What schools did Greg Gruning attend?
Greg Gruning attended Indiana University - Kelley School Of Business, The University Of Chicago Booth School Of Business, The Wharton School, University Of Virginia Darden School Of Business.
What skills is Greg Gruning known for?
Greg Gruning has skills like Business Development, Marketing, Business Strategy, Business Planning, Product Launch, Sales, Sports Marketing, Sponsorship Sales, Sponsorship, Marketing Strategy, New Business Development, Brand Development.
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