First Hire andWaylo developed and built a Hotel Price Prediction algorithm that was first in the world. We were acquired by eDreams Odigeo in Jan 2020 (months before the COVID Pandemic)I was first hire at Waylo and built everything marketing from the ground up. Took Waylo from 0 to 1 and from 1 to Scale.Built out 100K+ Google Campaigns with 2M+ Keywords as a Growth Strategy that allowed us to scale. Developed and implemented campaigns for Google Hotel Ads, Trivago, Kayak, and other Travel Marketing Channels. Built A/B testing frameworks and tested everything from Ads to Product to maximize conversion rate.

Responsible for all Marketing functions and reportingResearched, implemented and customised company wide CRM for marketing, sales, and administrationImplemented eDM campaigns, to clients, and leads to build relationships and stay front of mindEstablished automated campaigns for new leads Managed Google AdWords accounts and reporting Segmented Ads to improve value spend CTR, and Goal ResultsBuilt a Core Adwords Campaign that accounted for 75% of leadsBuilt weekly dashboard reporting for senior managersManaged external team in Argentina, Bangladesh, India, Philippines, Australia as well as internal team

Project Managed a successful $3.5 Million contract from start to finishWorked closely with Directors to establish strategic planning techniquesManaged all contract variations and increased contract value by more than $1million in variationsEstablished and maintained time tracking systems to feed data into project planProduced weekly and bi-weekly reports for directors on progress and contract variations

Worked closely with Insights team to establish target market for campaigns Built and tested segmentation models over many campaignsExtensive use of SAS and SQL to build campaign data setsTested campaigns on different variables to establish better resultsImproved open rates, and CTR's on eDM's Able to document statistically significant changes in similar campaigns using lessons learnt in A/B testingResponsible for full data lifecycle from segmentation to management reporting

- Performed analysis on CRM data and created reports for all levels of management -Developed client profile to establish appropriate marketing avenues -Analyzed typical sales profile, for training purposes -Developed reports on efficacy of marketing lists from raw leads through sales process- Led and project managed online marketing campaigns including SEO and SEM initiatives to increase web ranking and online presences -Developed strategy with landing pages, web forms (to capture leads and opt-in emails) and Autoresponders -Managed a team of 5 external employees through the development and launch of project- Designed content and made changes to website - Used SMS campaigns in conjunction with our telemarketing campaigns to increase brand awareness with new customers- Led email campaign initiative; Campaigns included: -Non targeted email to help drive traffic -Targeted email to clients that we had already spoken to offering special pricing - Worked closely with new CEO, directors and managers on all projects- Collaborated on the direction of the company and strategies for growth- Project Managed all internal projects- Designed and built custom CRM application using IronSpeed and C#.NET moving entire sales process to computer based system from paper based - Managed all computers and servers onsite- Researched, evaluated, recommended, and deployed VOIP solution which saved the company $10,000 per month- Manage database of 3,000,000 plus leads with 2000 customers in SQL- Strategic Planning and Management- Project Managed in-house projects- Led online marketing campaign initiatives - Developed Marketing campaigns for new company ventures- Through analysis of expenses saved company 30% of monthly expenditure- Guided Partners through new business opportunities

• Lead the selection, evaluation, deployment, and training of Electronic Project Management system (Team included Directors, and VP of IT/S)• Process re-engineering reduced wait times by 50% and enabled team to process twice as many machines in the amount of same time• Managed projects using System Development Life Cycle and PMBOK methodologies • Managed a team of 25 people through the distribution and reallocation of 6000 laptop computers• Developed streamline process to tackle core company business practices which improved team productivity • Scoped new projects and submitted to management for funding approval• Presented mobile computing policies to every new student entering the university (hour presentation 100 students at a time often over 1000 students total)• Presented mobile computing services to all new faculty members including deans (hour presentation no more than 20 a year) • Head of Tablet and PDA assessment, implementation, and support

- Project Managed core company business - Developed Intranet and Internet websites (Dreamweaver UltraDev)- Designed, Developed and Maintained Databases (DB2, SQL Server, MYSQL, MS Access)- Used System Development Life Cycle to complete all projects - Principle proposal writer and RFI/Q/P Writer

- Managed customer accounts, and assisted customers with their banking- Trained tellers on new PC telling platform- Obtained referrals and solicited customers to purchase bank products/services