Gregg Tilston's Location
Toronto, Ontario, Canada, Canada
Gregg Tilston's Contact Details
Gregg Tilston work email
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Gregg Tilston personal email
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Gregg Tilston phone numbers
About Gregg Tilston
Senior Marketing Leader with 15+ years of experience driving growth and revenue through innovative digital strategies. Expertise in:• Leveraging emerging technologies and user experience to accelerate business growth• Developing creative customer engagement strategies, from acquisition to conversion• Leading teams across diverse industries including alcohol, luxury goods, travel, and tech• Connecting people, strategies, technology, and data to achieve measurable results
Gregg Tilston's Current Company Details
Gregg Tilston Work Experience Details
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PartnerBrain & ByteToronto, On, Ca
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Senior Manager, EcommerceCampari Group Jan 2022 - PresentToronto, Ontario, Canada• Establish the go-to-market customer and channel strategy, positioning Campari as the Ecommerce leader in the Canadian spirits industry• Increase brand positioning, awareness, and sales within three key channels; direct to consumer, customers and retailers, and on-demand partners supporting retail and on-premise (restaurants)• Lead the development of websites to support brands and drive revenue and platforms to improve performance and support external and internal stakeholders -
Ecommerce ConsultantCampari Group Jul 2020 - Dec 2021Toronto, Ontario, Canada• Analyzed Canadian landscape and recommended the Direct To Consumer Ecommerce strategy for Forty Creek Whisky• Led development and launch of Campari Group’s first Direct To Consumer (DTC) website and fulfillment strategy
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ChiefgTriple G Digital Marketing Jul 2015 - PresentToronto, Canada AreaHelping clients acquire B2C (business to consumer) and B2B (business to business) customers. Engagements have included; developing and leading customer acquisition and marketing strategies, mapping customer journeys and digital footprint, establishing retention and communications plans, creating confidential information memorandums and revenue forecasting models, pitching to investors, preparing provisional patent applications, managing marketing, UX/UI (user experience, user interface)… Show more Helping clients acquire B2C (business to consumer) and B2B (business to business) customers. Engagements have included; developing and leading customer acquisition and marketing strategies, mapping customer journeys and digital footprint, establishing retention and communications plans, creating confidential information memorandums and revenue forecasting models, pitching to investors, preparing provisional patent applications, managing marketing, UX/UI (user experience, user interface), design, and development teams, and identifying strategic technology and agency partnerships.Helping brands;• Connect; people with brands, consumers with consumers, sales people with customers,• Generate opportunities through engaging digital experiences,• Grow revenues by converting connections to achieve bottomline KPIs.How?• Analyzing your customer's journey and digital footprint• Understanding your existing technology and platforms; web site, SEO (search engine optimization), content, social media, communities, SEM (search engine marketing), email, CRM (customer relationship management), and analytics• Aligning all marketing activities, the customer journey, and technologies; from acquisition, through engagement, crowdsourcing, activation, and data analysis, to conversion Show less -
Co-Host And Technical ProductionWelcome To The Music Dec 2019 - PresentWelcome To The Music is a podcast about the stories and people behind the music we love to listen to. Your hosts are Karim Kanji and Gregg Tilston. -
Speaker, Guest Lecturer, And FacilitatorConferences, Higher Ed, And Leading Organizations Jan 2010 - PresentEngaging speaker and excellent communicator who’s educated, and entertained, audiences at various conferences around the world and facilitated discussions with leading organizations such as: Department of Education - New South Wales, Disney, Scotiabank, Porter Airlines, Carsmart, Humber College, Schulich School of Business, and George Brown College.
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Vice President, DigitalIrongate.Wine - Vintage Private Wine Sales Dec 2016 - Dec 2021Toronto And Buffalo• Lead the launch of IronGate.Wine; an eCommerce and brick and mortar startup not previously seen in the investment grade wine business• Develop and execute the business strategy, operational plan, and financial model pre and post launch• Establish the technology roadmap and manage the outsourced development and services teams• Leverage SEO, website conversion and payment technologies, email, content, social, paid advertising, customer journey mapping and retention tactics, and a… Show more • Lead the launch of IronGate.Wine; an eCommerce and brick and mortar startup not previously seen in the investment grade wine business• Develop and execute the business strategy, operational plan, and financial model pre and post launch• Establish the technology roadmap and manage the outsourced development and services teams• Leverage SEO, website conversion and payment technologies, email, content, social, paid advertising, customer journey mapping and retention tactics, and a white glove, concierge style of customer service, to drive growth and revenue• Attained significant growth in revenue, customers, and orders in year two • Increased conversion rates for social traffic and referral traffic• Grew organic search traffic year over year, equaling paid and referral traffic by the start of year three • Launched website and email personalization with memberships and a preference engine • Implemented Bitcoin payments and Bolt for zero fraud credit card processing and one-click purchasing Show less -
Cto And Co-Founder (Pro-Bono)Conquer Covid19 Mar 2020 - Jul 2021The COVID-19 Canada Group (also known as the ‘Conquer COVID19’) raised over $2.38 Million in donated funds to purchase over 2 Million pieces of PPE equipment for front line healthcare workers. This was in addition to the 700,000 pieces of donated PPE equipment that were collected at PPE drives and subsequently distributed across Canada.Conquer COVID19 is a grassroots initiative comprised of physicians, business leaders, entrepreneurs, engineer, students and other volunteers who are… Show more The COVID-19 Canada Group (also known as the ‘Conquer COVID19’) raised over $2.38 Million in donated funds to purchase over 2 Million pieces of PPE equipment for front line healthcare workers. This was in addition to the 700,000 pieces of donated PPE equipment that were collected at PPE drives and subsequently distributed across Canada.Conquer COVID19 is a grassroots initiative comprised of physicians, business leaders, entrepreneurs, engineer, students and other volunteers who are working together to ensure frontline workers responsible for the health and wellbeing of Canadians have access to masks, gloves, and other supplies that are essential in treating patients and minimizing the spread of the virus.www.conquercovid19.ca Show less -
Vp, Acquisition And Retention And Head Of Social Media And TravelDubdub.Com May 2016 - Dec 2016Toronto, Canada Area• Developed and implemented the digital marketing acquisition strategy• Executing the paid acquisition strategy, resulting in first 100k downloads• Leading the social, SEO, and content strategy• Establishing tracking and analytics• Overseeing agencies and external resource relationship and deliverables• Led the influencer marketing strategy• Recruiting and leading the sales team• Identifying partnerships with key communities, agencies, and… Show more • Developed and implemented the digital marketing acquisition strategy• Executing the paid acquisition strategy, resulting in first 100k downloads• Leading the social, SEO, and content strategy• Establishing tracking and analytics• Overseeing agencies and external resource relationship and deliverables• Led the influencer marketing strategy• Recruiting and leading the sales team• Identifying partnerships with key communities, agencies, and technologies• Leading the travel segment• Cultivated the user retention strategy• Mapping out the end to end customer journey along with all touch points to the organization • Identifying revenue opportunities based on customer success• Establishing communications plan and matrices based on identified success criteria• Ascertaining, evaluating and procuring required technologies Show less -
Vp, Marketing And SalesTravel Technology Startup Aug 2015 - Dec 2015Toronto, Canada Area• Developed the sales and marketing launch strategies for B2C (business to consumer) and B2B (business to business)• Worked as part of the Executive Team to create confidential information memorandums and revenue forecasting models• Implemented a structured sales selling cycle methodology • Pitched prospective investors to secure funding• Formulated the sales and marketing budgets and resourcing requirements• Prepared documentation and diagrams for the provisional patent… Show more • Developed the sales and marketing launch strategies for B2C (business to consumer) and B2B (business to business)• Worked as part of the Executive Team to create confidential information memorandums and revenue forecasting models• Implemented a structured sales selling cycle methodology • Pitched prospective investors to secure funding• Formulated the sales and marketing budgets and resourcing requirements• Prepared documentation and diagrams for the provisional patent application• Managed the UX/UI (user experience, user interface) design team• Established strategic partnerships with key technology and travel partners Show less
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Global Social Media LeaderFlight Centre Travel Group Jun 2010 - Jul 2015Toronto, Canada And Brisbane, Australia• Delivered over 3X in value for fiscal 2015, increased social referral traffic from 60,000 to over 4,000,000 annual visits (61% mobile), grew the social community from 40,000 to 2,200,000, and collected over 1,100,000 email opt-ins• Headed up the Social Media strategy for thirty brands in seventy five countries• Established KPIs and deliver significant ROI by increasing social referral traffic, acquiring emails, collecting data, growing the social community, and improving SEO• Lead… Show more • Delivered over 3X in value for fiscal 2015, increased social referral traffic from 60,000 to over 4,000,000 annual visits (61% mobile), grew the social community from 40,000 to 2,200,000, and collected over 1,100,000 email opt-ins• Headed up the Social Media strategy for thirty brands in seventy five countries• Established KPIs and deliver significant ROI by increasing social referral traffic, acquiring emails, collecting data, growing the social community, and improving SEO• Lead a global team of Digital Marketers and Application Developers executing on a Social Media strategy based around campaign support, content distribution, monitoring, and building communities• Managed the development and roadmaps of an award winning Social content management system and user generated content (UGC), hashtag aggregation, employee advocacy, and media/blogger outreach platforms. Also responsible for sourcing technologies from partners such as Hootsuite, BNOTIONS, Gigya, Brightcove, and Invoke• Ran the unique hiring campaign where candidates were asked to provide 5 Social Media links and in the length of a tweet (140 characters or less) 'why we need them on our team' Show less -
Seo And Social Media Manager, CanadaFlight Centre Travel Group Feb 2009 - Jun 2010Toronto, Canada Area• Consistently achieved over 140% on referral traffic and conversion KPIs• Conceived the youth travel campaign BestTravelJobEver.com, crowd-sourcing 175,000 Google search engine results (SERPs) and a 4/10 PageRank in less than two months• Accelerated the SEO value of SecondHoneymoon.ca, a newly acquired domain, by reverse engineering BestTravelJobEver.com to target the baby boomer market• Negotiated partnerships with top Canadian and global brands to leverage their communities and… Show more • Consistently achieved over 140% on referral traffic and conversion KPIs• Conceived the youth travel campaign BestTravelJobEver.com, crowd-sourcing 175,000 Google search engine results (SERPs) and a 4/10 PageRank in less than two months• Accelerated the SEO value of SecondHoneymoon.ca, a newly acquired domain, by reverse engineering BestTravelJobEver.com to target the baby boomer market• Negotiated partnerships with top Canadian and global brands to leverage their communities and email databases to maximize reach and ensure campaign success• Managed SEO implementation for FlightCentre.ca Web site re-launch and travel blog launch resulting in top, highly competitive keyword Google search rankings Show less
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Partner Marketing ManagerFreshbooks Jul 2008 - Jan 2009Toronto, Canada Area• Increased customer acquisition through paid (SEM) and email direct marketing (EDM) campaigns• Negotiated reciprocal marketing agreements with complimentary technology companies• Solidified market share by securing partnerships and offerings to key communities -
Business Development ManagerClicknow Apr 2007 - May 2008Toronto, Ontario• Secured strategic business relationships with Canadian Television Fund, ADP, Great West Life, and complimentary business partners• Drove the development of a unique and successful Flash, SEO content management system• Repositioned the company’s technology, Web site, branding, and marketing strategy as a member of the Strategic Management Committee• Managed relationships between Click Media and external developers, SEO firms, and creative resources -
Business DevelopmentLeading Technology, Learning And Branding Organizations Nov 2004 - Apr 2007Toronto, Ottawa, Boston, Nashua• Secured technology initiatives and development projects with organizations such as; IBM, KnowledgePlanet (now Mzinga), the United Nations, US Department of Transportation, University of Texas, MD Anderson Cancer Centre, and the Governments of Canada and the Province of Ontario• Established partner marketing strategy, positioning, and pricing for co-branded technology solutions
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Business Development ManagerRedwood Performance Group Jul 2003 - Nov 2004Toronto, Ontario• Developed go-to-market message and product marketing to launch start-up company• Established strategic partnerships with organizations such as HP, Deloitte and Jacksonville University• Positioned the company to secure contracts with organizations such as Toyota, RBC, The Source by Circuit City, and Scotiabank -
E-Solutions LeaderRelizon Jan 2000 - Jun 2003Mississauga, Ontario• National New Business Development Award, signed $1,900,000 contract with the Ministry of Public Safety and Security, and achieved Vendor of Record status for IT Services • Managed a team of eight achieving 120% on a $3,000,000 plan• Develop and implement the e-Business and data strategy
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Government Accounts ManagerKonica Minolta Business Solutions Canada May 1997 - Jan 2000Pickering, Ontario• Recognized with the Top Sales Award year end 1999• Established contracts with the Governments of Canada, various Provinces, the City of Toronto, various municipalities, and Toronto Police Services• Developed marketing and sales strategies, including pricing, with reseller network and sales force across Canada
Gregg Tilston Skills
Social Media Marketing
Social Media
Online Advertising
Marketing Strategy
Seo
Marketing
Strategic Partnerships
Online Marketing
Strategy
Customer Service
Leadership
Start Ups
Sales
Business Development
Ppc
Product Marketing
Brand Management
Team Leadership
Social Networking
E Commerce
Advertising
New Business Development
Google Analytics
Search Engine Optimization
Presenter
Communicator
Communication
Word Of Mouth Marketing
Digital Marketing
Search Engine Marketing
Conference Speaking
Management
Frequently Asked Questions about Gregg Tilston
What company does Gregg Tilston work for?
Gregg Tilston works for Brain & Byte
What is Gregg Tilston's role at the current company?
Gregg Tilston's current role is Partner.
What is Gregg Tilston's email address?
Gregg Tilston's email address is gr****@****ook.com
What is Gregg Tilston's direct phone number?
Gregg Tilston's direct phone number is +141698*****
What are some of Gregg Tilston's interests?
Gregg Tilston has interest in Education, Health.
What skills is Gregg Tilston known for?
Gregg Tilston has skills like Social Media Marketing, Social Media, Online Advertising, Marketing Strategy, Seo, Marketing, Strategic Partnerships, Online Marketing, Strategy, Customer Service, Leadership, Start Ups.
Who are Gregg Tilston's colleagues?
Gregg Tilston's colleagues are Lerato Mogari, Paul Evans, Bsc., Xochitl Xitlalic Gallegos Ortiz, Alessandro Pitanti, Gabriel Resquin, Irene Barolo, Renata Narbone.
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