Gregg Tilston Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Establish the go-to-market customer and channel strategy, positioning Campari as the Ecommerce leader in the Canadian spirits industry
• Increase brand positioning, awareness, and sales within three key channels; direct to consumer, customers and retailers, and on-demand partners supporting retail and on-premise (restaurants)
• Lead the development of websites to support brands and drive revenue and platforms to improve performance and support external and internal stakeholders

Toronto, Ontario, Canada

• Analyzed Canadian landscape and recommended the Direct To Consumer Ecommerce strategy for Forty Creek Whisky
• Led development and launch of Campari Group’s first Direct To Consumer (DTC) website and fulfillment strategy

Toronto, Canada Area

• Helping clients acquire B2C (business to consumer) and B2B (business to business) customers. Engagements have included; developing and leading customer acquisition and marketing strategies, mapping customer journeys.
• Connect; people with brands, consumers with consumers, sales people with customers,
• Generate opportunities through engaging digital experiences,
• Grow revenues by converting connections to achieve bottomline KPIs.How?
• Analyzing your customer's journey and digital footprint
• Understanding your existing technology and platforms; web site, SEO (search engine optimization), content, social media, communities, SEM (search engine marketing), email, CRM (customer relationship management), and.

Welcome To The Music is a podcast about the stories and people behind the music we love to listen to. Your hosts are Karim Kanji and Gregg Tilston.

Engaging speaker and excellent communicator who’s educated, and entertained, audiences at various conferences around the world and facilitated discussions with leading organizations such as: Department of Education - New South Wales, Disney, Scotiabank, Porter Airlines, Carsmart, Humber College, Schulich School of Business, and George Brown College.

Toronto And Buffalo

• Lead the launch of IronGate.Wine; an eCommerce and brick and mortar startup not previously seen in the investment grade wine business
• Develop and execute the business strategy, operational plan, and financial model pre and post launch
• Establish the technology roadmap and manage the outsourced development and services teams
• Leverage SEO, website conversion and payment technologies, email, content, social, paid advertising, customer journey mapping and retention tactics, and a… Show more
• Leverage SEO, website conversion and payment technologies, email, content, social, paid advertising, customer journey mapping and retention tactics, and a white glove, concierge style of customer service, to drive.
• Attained significant growth in revenue, customers, and orders in year two

The COVID-19 Canada Group (also known as the ‘Conquer COVID19’) raised over $2.38 Million in donated funds to purchase over 2 Million pieces of PPE equipment for front line healthcare workers. This was in addition to the 700,000 pieces of donated PPE equipment that were collected at PPE drives and subsequently distributed across Canada.Conquer COVID19 is a.

Toronto, Canada Area

• Developed and implemented the digital marketing acquisition strategy
• Executing the paid acquisition strategy, resulting in first 100k downloads
• Leading the social, SEO, and content strategy
• Establishing tracking and analytics
• Overseeing agencies and external resource relationship and deliverables
• Led the influencer marketing strategy

Toronto, Canada Area

• Developed the sales and marketing launch strategies for B2C (business to consumer) and B2B (business to business)
• Worked as part of the Executive Team to create confidential information memorandums and revenue forecasting models
• Implemented a structured sales selling cycle methodology
• Pitched prospective investors to secure funding
• Formulated the sales and marketing budgets and resourcing requirements
• Prepared documentation and diagrams for the provisional patent… Show more

Toronto, Canada And Brisbane, Australia

• Delivered over 3X in value for fiscal 2015, increased social referral traffic from 60,000 to over 4,000,000 annual visits (61% mobile), grew the social community from 40,000 to 2,200,000, and collected over 1,100,000.
• Headed up the Social Media strategy for thirty brands in seventy five countries
• Established KPIs and deliver significant ROI by increasing social referral traffic, acquiring emails, collecting data, growing the social community, and improving SEO
• Lead… Show more
• Lead a global team of Digital Marketers and Application Developers executing on a Social Media strategy based around campaign support, content distribution, monitoring, and building communities
• Managed the development and roadmaps of an award winning Social content management system and user generated content (UGC), hashtag aggregation, employee advocacy, and media/blogger outreach platforms. Also responsible.

Toronto, Canada Area

• Consistently achieved over 140% on referral traffic and conversion KPIs
• Conceived the youth travel campaign BestTravelJobEver.com, crowd-sourcing 175,000 Google search engine results (SERPs) and a 4/10 PageRank in less than two months
• Accelerated the SEO value of SecondHoneymoon.ca, a newly acquired domain, by reverse engineering BestTravelJobEver.com to target the baby boomer market
• Negotiated partnerships with top Canadian and global brands to leverage their communities and… Show more
• Negotiated partnerships with top Canadian and global brands to leverage their communities and email databases to maximize reach and ensure campaign success
• Managed SEO implementation for FlightCentre.ca Web site re-launch and travel blog launch resulting in top, highly competitive keyword Google search rankings Show less

Toronto, Canada Area

• Increased customer acquisition through paid (SEM) and email direct marketing (EDM) campaigns
• Negotiated reciprocal marketing agreements with complimentary technology companies
• Solidified market share by securing partnerships and offerings to key communities

Toronto, Ontario

• Secured strategic business relationships with Canadian Television Fund, ADP, Great West Life, and complimentary business partners
• Drove the development of a unique and successful Flash, SEO content management system
• Repositioned the company’s technology, Web site, branding, and marketing strategy as a member of the Strategic Management Committee
• Managed relationships between Click Media and external developers, SEO firms, and creative resources

Toronto, Ottawa, Boston, Nashua

• Secured technology initiatives and development projects with organizations such as; IBM, KnowledgePlanet (now Mzinga), the United Nations, US Department of Transportation, University of Texas, MD Anderson Cancer.
• Established partner marketing strategy, positioning, and pricing for co-branded technology solutions

Toronto, Ontario

• Developed go-to-market message and product marketing to launch start-up company
• Established strategic partnerships with organizations such as HP, Deloitte and Jacksonville University
• Positioned the company to secure contracts with organizations such as Toyota, RBC, The Source by Circuit City, and Scotiabank

Mississauga, Ontario

• National New Business Development Award, signed $1,900,000 contract with the Ministry of Public Safety and Security, and achieved Vendor of Record status for IT Services
• Managed a team of eight achieving 120% on a $3,000,000 plan
• Develop and implement the e-Business and data strategy

Pickering, Ontario

• Recognized with the Top Sales Award year end 1999
• Established contracts with the Governments of Canada, various Provinces, the City of Toronto, various municipalities, and Toronto Police Services
• Developed marketing and sales strategies, including pricing, with reseller network and sales force across Canada