Analyze and organize data to prepare insightful reports using syndicated Nielsen solutions and custom research. Develop and deliver compelling stories by simplifying the complex relationships between measured data points.Produce custom reports by providing insight and advising on strategy with a focus on the goal of the end user. Serve as a primary lead in presenting the reports and findings to clients and business partners.Create comprehensive bench marking models using industry wide data in order to identify missed opportunities and bolster good practices for clients. Models are based on aggregated social, TV, online, and print data regarding sports entities and their partnerships.

Provided digital and marketing expertise to elevate brand equity, increase conversion and experience growth with targeted marketing campaigns and strategy. Identified platforms to use based on effective reach, available audience data, and targeting options in order to create a multi-platform, multi-device, programmatic approach.Created an inbound marketing plan for launching a new product online and driving relevant traffic to the site. Optimized landing pages and developed a content driven plan to increase natural search engine rankings through proven SEO techniques.Outlined obtainable goals for SEO/PPC/Blogging/Social Media efforts for increasing traffic and developing leads into sales.

Executed integrated marketing campaigns for clients on traditional and online platforms that resulted in increased sales, brand recognition and improved ROI for major brands. Researched, analyzed, and presented findings to clients through use of ad hoc report and performance infographics that incorporated external sources such as Nielsen and DR Metrix.Provided detailed media planning of over $15M per year across broadcast, digital, & social mediums while identifying opportunities for campaigns caused by market changes, consumer habits, and new technology to drive growth and revenue.Responsible for on-boarding new clients, advising on B2B contacts, producing contracts, and building relationships with existing clients.

Built an e-commerce site with open-source software including custom HTML/CSS/PHP that handled inventory, order tracking, product display, and cart functionality. Integrated online payment services to the cart to provide secure transactions.Managed SEO & AdWords KPIs including content optimization, title tags, meta description, keyword research, ad creation, landing pages, audience analysis and targeting, budgeting, user experience and measuring site behavior in Google Analytics.Designed logos and custom graphics for the website and managed promotions, marketing, and branding both online and through traditional channels. Acquired industry certifications to help form and maintain relationships with wholesalers and craftsmen, both local and abroad.