Gregg Watson Email & Phone Number

Norwalk, Ct, Us

Norwalk, Connecticut, United States

Bridgeport, Connecticut, United States

Stratford, Ct

Stamford, Connecticut, United States

Norwalk, Ct

Canine Company - Invisible Fence Brand ~ Creative ManagerLed and administrated customer-facing creative projects as part of in-house marketing team for premium national brand. Created advertising and marketing materials for digital marketing campaigns based on audience insights and the analysis of user needs. Executed all creative projects: encompassing file preparation, revision process, asset acquisition, vendor relations and inter-department involvement, presentation, as well as all-company communications in consistent, deadline-driven environment. • Reviewed and analyzed digital analytics on weekly basis with team. Email data focused on delivery, open/click through/bounce rates, engagement, unsubscribes, segmentation analysis, heatmaps, audience retention. Website performance broken down by region, sales calls numbers and YOY performance. • Created initiatives geared to all parts of the marketing funnel, from broad initial interest down to special offers tailored towards brand ambassadors.• Produced and customized tailor-made marketing deliverables for 22 independent dealers to meet the varied needs of each specific market.• Created advertising campaigns for Google & Facebook, increasing online visibility and created targeted website landing pages based on SEO and PPC campaigns.• Collaborated with marketing and sales managers to develop brand exposure and sales-driving strategies to achieve a 68% closing rate on sales calls; a rise in YOY numbers.• Identified opportunities for cross-brand promotions and budget optimization; made recommendations to optimize digital media efforts, based on analytic data and current trends - increasing inquiries by 20%.• Provided recommendations of new digital/traditional marketing opportunities and developed annual digital media plan, including calendars and budgets to streamline media schedule.• Ensured compliance to branding standards set by national specifications, as well as those established by internal team.

Computer Graphics

Bachelor'S Degree, English And Studio Arts