• Constructed commercial infrastructure to launch a non-invasive neuromodulation device in Canada, including identifying and on boarding rehabilitation clinics, developing sales processes, distribution logistics and data capture & management.• Developed sales, service and reimbursement models in preparation for potential launches in US, AU and UK.• Implemented a fully functioning white glove customer service Hub to ensure access to treatment for patients and providers in the US.• Chaired the commercial planning team to coordinate organizational tactics across functions.• Worked with agencies to create and introduce multi-channel marketing campaigns.• Crafted and implemented outreach programs for customer segments such as advocacy groups and professional societies to increase awareness of the brand.• Operationalized a suite of sales systems and reporting platforms, including development of a global Customer Relationship Management (CRM) tool customized to meet the needs of a unique sales model.

• Responsible for construction of the commercial infrastructure in preparation for the company’s initial product launch including Trade & Market Access channels, sales, analytics, data management and sales operations.• Built a thorough procurement process for the vetting and selection of strategic commercial partners such as third-party logistics (3PL), contract sales force, information syndicators and data aggregators.• Coordinated the acquisition of all necessary licenses and registrations for commercial operations in all states. Negotiated DSA agreements with major wholesalers.• Conducted qualitative and quantitative market research with HCPs, consumers and payers. • Developed training regimen for sales and market access teams.• Generated revenue forecast and scenario planning models utilized across the organization. Forecasts and methodology validated by global strategic consulting firm.• Identified, investigated and analyzed business development opportunities including licensing, co-promotions and asset acquisition.

• Reconstructed the operations department following corporate reorganization. Recruited skilled individuals and assembled a high-performing team responsible for commercial analytics, data management, incentive compensation and sales force optimization. Implemented a customized set of systems to improve the efficiency of the organization including first-in-industry iPad platform for customer management; an intuitive, visual application for sales data analysis; an internal data warehouse incorporation compliance and regulatory reporting.• Utilized analytical insights, market and research based knowledge along with competitive intelligence to craft models for assessing long term implications of strategic and tactical decisions. Member of product launch, brand planning, portfolio & lifecycle management and overall corporate strategy committees.• Worked directly with the Vice President of Business Development to analyze potential acquisitions, divestments and portfolio management. Determined viability of product promotion, target group overlap and analyze market conditions. Developed position papers for go or no-go decisions.• Created a suite of advanced managed market analytics including dynamic claims monitoring and reporting, contract review packets and managed care organization control metrics. Teamed with the Market Access group to develop rebating and pricing strategies.• Collaborated with sales teams at all levels: participated in sales leadership planning and strategy sessions; developed operations and analytics training programs for representatives and district managers; attended and presented at district, regional and national POA meetings; worked in the field with sales representatives and account managers.• Initiated the Meda corporate culture and development initiative in 2013, continued to lead the enterprise through 2016.

• Identified an unmet need in the organization and built a revenue generating analytics department to deliver customized, value-added reports to meet specific needs of internal and external customers.• Surpassed annual revenue goal by 200% in 2003.• Developed a “virtual representative” program to provide services to physicians in the event of vacancies or expansions.• Assisted in the development of an online reporting and event request system for clients to track compliance and promotional spending.