Greg Hall Email & Phone Number

Schaumburg, Illinois, United States

Chicago, Illinois, United States

- Owned and managed go-to-market strategy and execution of hyper-local digital marketing plans for display, search, and social across both the national and local programs at True Value.- Grew store visit rate for the local program while maintaining a low cost-per-visit rate through test and learn approach.- Managed all digital marketing agency relationships and acted as program educator and subject matter expert for field team and store owners.- Worked to grow the visibility of store local store listing (Google Business Profiles) through continued SEO optimization and education.

Greater Chicago Area

- Managed True Value’s store-level digital marketing packages, resulting in strong ROAs and increasing store foot traffic.- Grew True Value’s affiliate marketing program with YoY double-digit percentage increase each year by partnering with the merchandising team and program analysis.- Increased visibility of True Value’s websites through SEO optimization and analysis.

Greater Chicago Area

- Served as key project manager for a successful new national print marketing effort encompassing over 2K stores.- Provided store-level marketing strategy and program management for stores in True Value's largest market.- Successfully sold in and onboarded all marketing programs for the stores within a True Value territory.

Greater Chicago Area

- Created, performed troubleshooting, and managed the execution of digital campaigns for client roster, ensuring timely launches and campaign maintenance. - Partnered with sales to aid in new client wins and ensured a smooth transition from pre-sale to post-sale status.

Downers Drove, Il

- Managed key retail / national accounts, including ALDI, Kia, Hyundai, and Party City. - Oversaw weekly $1M advertising plan. - Created and communicated advertising plan details through multiple channels within the client organization, external vendors, and the team to ensure all parties understood the plan.

Downers Grove, Il

- Worked at the client site (San Francisco, California) for an extended period, helping the marketing team get a better understanding of the grand opening marketing plan. - Saved expenses and improved market share by simplifying the costing tool the client utilized for planning advertising.

Downers Grove, Il

- Took advantage of an existing unused program to expedite the client’s grand opening analysis program, saving time, improving accuracy, and freeing up the team to work on additional tasks.

Naperville, Il

- Actively participated in making daily management decisions in all aspects of the business including customer relations, sales/marketing, fleet distribution, and business development for Hertz’s busiest suburb locations in the Chicago market.