Gregory Hamilton is a Director, Research and Human Factors at BORN. He possess expertise in event planning, fundraising, nonprofits, social media, editing and 45 more skills. Colleagues describe him as "Greg is the most brilliant and well-rounded user researcher I know. He has robust knowledge and expertise in planning and executing strategic, generative, evaluative, and human factors research that’s budget-conscious and effective. Not only is Greg equally comfortable conducting qualitative and quantitative research (including statistical analyses), he has research experience across many industry domains (e.g., healthcare, medical devices, insurance, finance, higher education, and government) and countries. In fact, Greg planned and led a complex human factors research project across 4 countries! Greg doesn’t settle for mediocrity. A hard worker driven to deliver his best work, Greg gives 110% to every project. The quality and reliability of his research is top notch. For example, Greg naturally weaves research theory into his research findings, providing valuable and actionable insights to the client and project team. A lifelong learner, Greg has an unquenchable thirst for learning and its direct application. He is a fountain of knowledge. Not only does Greg enthusiastically share his learnings with the team to support their development, but he brings research innovation to every project he touches. He has developed new research methodologies, built out a medical device competency at the agency, and in 2023 he introduced 2 new types of research reporting to the agency that were enthusiastically received by clients. Greg is held in high regard by the agency’s clients. In fact, the agency has some repeat customers specifically because they trust and love working with Greg. He wows clients with his digestible knowledge, client relation skills, and ability to deliver above and beyond their expectations. For example, Greg is known for his resourceful ability to recruit even the hardest-to-reach populations. Greg’s teammates also adore him. He’s very collaborative, actively listens, and is extremely optimistic, kind, and thoughtful." and "Greg was part of my team at Radius, and as a recent graduate of the Bentley HFID program I found him bright, personable, and eager to learn all there is about human factors and medical devices. His flexibility, varied interests, and friendly demeanor make him great to work with."