Greg Hano Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Austin, Texas, United States

Austin

Milwaukee, Wisconsin

Short term consulting engagement supporting a confidential clients Executive Advisory Board implementation and high level Marketing Analytics operational development.

Chicago, Illinois

Retained consultant spearheading marketing communications, financial reporting, operations, and performance management for a national durable medical equipment and health care company. Served as an advisor and subject matter expert to company leadership for best practicesDesigned and implemented key performance indicator (KPI) and business intelligence.

Boise, Idaho

Provided confidential venture capital and investment group clients with strategic advisory services and subject matter expertise in key areas of CRM best practices, business trends, and other variables impacting ROI and risk management.Delivered summary, executive level presentation and insight into direct mail list management best practices, trends and.

Columbia, Maryland / Chicago, Illinois / Austin, Texas

• Led the on-site client development and SOW deployment of analytics strategies, B2B CRM insights, and database marketing solutions for the North American division of Merkle’s largest account (Dell Inc., Round Rock TX)..
• Successfully implemented “Big Data” analytics solutions supporting business forecasting, performance management, KPI and BI standard reporting (Microstrategy and VB/EXCEL) for client CRM and marketing communications.
• Led the development of over 80 predictive models supporting direct marketing list selection and targeting across the SOHO/small business and commercial segments – driving measured campaign response lift up to 4x over.
• Managed data governance and quality assurance for marketing database applications supporting Dell’s strategic plan and business re-engineering – led a comprehensive “marketing science” program to build long term client.
• Developed and led a global team combining regional on-shore and off-shore staffing delivering high value “production” automation and on-call 24/7 analytics resources supporting business insight and campaign production.

Greater Chicago Area

• Senior leadership responsibilities managing dedicated marketing analytics programs, staff, and direct marketing operations for one of North America’s largest electronics components and software distributors. Areas of.
• Managed strategic customer segmentation, lead management, and direct response marketing initiatives, aligning Newark’s strategic value proposition with profitable customers, optimal channels, and competitive.
• Led the design and implementation of advanced marketing analytics supporting sales objectives, campaign response goals, and “best practice” to drive ROI averaging 500% across multi-channel direct marketing campaigns.
• Deployed high performing internal and external partnerships for business development leveraging prospect databases, sales force automation, and industry best practices for direct marketing – Response rates typically 2.
• Managed staff development and knowledge sharing for sales/marketing staff, financial analysts, executive peers, and related operational teams.

Rosemont, Illinois

• Senior management team leader for CRM, marketing analytics, customer database management, primary and secondary market research programs, strategic planning, and consultative decision support for BPNA’s Executive team.
• Authored and institutionalized enterprise CRM strategy and Analytics/BI platforms (Nielsen/Claritas, SPSS) supporting sales management, direct marketing, cross-sales, and strategic customer retention/value maximization.
• Managed staff development and training for Sales and Marketing staff, analysts, and related support teams.

Master Of Arts - Ma, Urban Geography

Graduate, Airborne Course

Honor Graduate, Combat Telecommunications