Baobab is the nine-time Emmy Award winning animation studio for the metaverse, with a track record in creating franchisable IP, virtual worlds and social casual games. Currently the leaders of IP development in VR (42M plays out of 16mm headset install base), our universes are being turned into films, series on premium streamers (e.g, Disney+, HBO Max, Netflix), books (Penguin Random House, MacMillan), and games (Oculus, Roblox). Baobab is uniquely positioned to build out the metaverse and for Web 3 with our combination of epic storytelling and cross-platform tech stack. I lead all business development for the company and am responsible for new revenue generating partnerships from transmedia (metaverse and web3 , digital distribution) to traditional (product licensing, broadcast, theatrical, publishing).

Leveraging decades of industry experience - provide gaming and entertainment production, strategy and business development services. Consulting services range from complete outsourcing to augmentation and assistance of existing client initiatives. Representative projects include -- Developing the gaming, web3, crypto and NFT strategies for established franchise brands - Creating overall gaming strategy and development partner selection for a new IP - Identifying and prospecting for content partners to launch on a new app marketplace http://lonogames.com

Conceived and built a new video game division for digital-first entertainment leader. Managed all games production with P&L responsibility for games and publishing businesses at the company. Developed more than ten gaming titles across mobile, console and Roblox platforms.

I'm responsible for video game licensing business development and optimizing a P&L across mobile, console, social and emerging platforms for Disney, Lucas and Pixar brands. I manage the pipeline of best-in-class partners, crafting strategies to address rapidly changing market conditions including free-to-play business models, virtual reality games and digital distribution of console games. Some key game partners and products launched have included - ► “Disney Magic Kingdoms” - http://www.gameloft.com/minisites/p/disneymagickingdoms/ - Gameloft (Paris, France) ► “Frozen Free Fall” http://games.disney.com/frozen-free-fall-app and "Maleficent Free Fall" http://lol.disney.com/games/maleficent-free-fall-app - Genera Games (Sevilla, Spain) ► "Star Wars: Uprising" - https://playstarwarsuprising.com/ - Kabam (San Francisco, CA) ► “Disney Crossy Road” - http://lol.disney.com/games/disney-crossy-road - Hipster Whale (Melbourne, Australia)

I ran a team of producers and business development professionals to grow the reach and revenue for Disney's online web, video and gaming business. Some of my key accomplishments were - I brokered a new distribution and content creation alliance with leading app developer Outfit7 (creator of the “Talking Tom” franchise), resulting in the most watched original digital series in division history. The short-form series was viewed more than 300 million times on YouTube. I also built the business case, inked the partnerships and championed the introduction of the company’s first Disney-branded, ad-supported content distribution onto Internet-connected televisions encompassing Microsoft’s Xbox Live and Roku. I expanded the distribution of Disney's web games to major partners like Wild Tangent and Miniclip - growing the reach of our gaming content by more than 100% in a matter of months. I architected and negotiated the company’s first revenue-generating partnership with Google and YouTube for Disney-branded content. Prior to this deal, the company was not monetizing the YouTube platform with it's valuable video content.

I was responsible for building and leading a product management team that developed next generation wireless services for tech-savvy consumers. I conducted business development to identify and partner with market-leading companies that enhanced our service offerings. Some of the industry-leading services included - ► A location-based social networking service (before Foursquare) called “Buddy Beacon,” including a content distribution partnership with Facebook ► A unique voice-based, GPS location search service solely supported by Google ad revenues, equipping consumers to locate nearby businesses and services hands-free ► The first consumer 3G cellular and Wi-Fi laptop dual-mode data service - allowing broadband access virtually anywhere

I was instrumental in launching the new MobileXpress brand - which added Wi-Fi and cellular data access services used by Global 2,000 customers in more than 90 countries. Using my business development acumen, I partnered with carriers and Wi-Fi service providers to create the largest global broadband Internet footprint for our customers. Check out this article for some context at the time - http://www.networkworld.com/article/2331512/network-security/infonet-beefing-up-remote-access-options.html While in this role, I was the company's principal representative to the Wi-Fi Alliance, a trade and standards group made up of the largest carriers, hardware and software companies in the wireless industry. During my tenure, I championed and chaired the Public Access committee that launched the global "Wi-Fi Zone" brand to bring the visibility and ubiquity to wireless Internet that we now expect in our hotels, coffee shops and other public spaces.

As the first product management and product marketing employee (and 7th overall employee), I drove all product requirements and created positioning that established the product category for Wi-Fi access control gateways that continue to power networks in thousands of airports, hotel and restaurants today. I built a team of more than a dozen product managers and marketers to support the growing business and once our leadership in the US was secured, I expanded my role to drive early business development into international markets.