Greg Hoeth Email & Phone Number

Denver, Colorado, United States

Irving, Tx

Act as virtual extension of onsite plant operations for production of nitrogen, oxygen, argon & hydrogen.► Run multiple plants via human machine interface (HMI) as part of remote operations center (ROC).► Make production adjustments as necessary; respond to process alarms and operate proactively to increase efficiency / minimize downtime and free up onsite staff to conduct maintenance & production planning.

Arlington, Tx

Led marketing activities for remarketing group, which sells pre-owned vehicle inventory at wholesale auctions.► Supervised team of three direct reports; created strategies and tactical plans to support auto auction sales.► Partnered with internal and external operations teams, auto auction partners and car dealership customers.► Worked with and managed cross-functional teams (i.e., corporate communications & branding, web development, sales & credit operations and dealer services) to put plans into motion and execute tactical deliverables.

Cleveland/Akron, Ohio Area

Incidental Genius Products, President & Inventor/FounderLed startup business venture, overseeing all major functions: engineering, operations, product development, marketing, business development, funding outreach, legal and accounting/bookkeeping.►Invented and developed a patented device for portable security and protection of highly valuable items. Created product roadmap and go-to-market strategy for IGP’s Sound Chamber product.Gadalamae Marketing Consulting, Marketing & Brand Positioning Strategist / Freelance WriterInsights. Strategy. Writing Services.► Market research execution & analysis / Insights synthesis► Marketing strategy development & program implementation► Brand strategy & brand identity initiatives► Writing & editing servicesClients included o Berea Moving & Storage o Zerys / Digital Sherpa / Network Communications, Inc. (professional services firms blogs) o The Defense Commissary Agency (via Ideas In Focus) o Spectrum Brands/George Foreman Grill (via Ideas In Focus) o LENOX Tools (via The Creative Group/Robert Half International & Annuitas)

Cleveland/Akron, Ohio Area

Directed marketing strategy development & management in support of B2B business segments and product groups (commercial real estate finance, public sector finance, treasury management, derivatives and foreign exchange); managed a $2.1 million marketing budget; trained, coached and mentored four direct reports; managed external agencies.► Following the 2008 market collapse, reassessed market landscape and go-forward strategies, including an extensive corporate rebranding and repositioning initiative.► Devised and managed several lines of business marketing programs, including a multi-faceted lead generation and client acquisition campaign for the treasury management group. Program generated 210% ROI ($232,665 in revenue from $159,054 spend; 1,000 business banking cross-sell leads; 13,786 middle market prospect leads); Stronger image awareness and increased business in markets where Key had previously lost revenue

Beachwood, Oh

Directed marketing & branding, public relations, media and market research departments for agency; provided ongoing strategic counsel to clients; developed annual plans & budgets; supervised seven-person team; managed $2 million budget.► Conducted customer surveys to test attitudes & perceptions around new tagline and positioning, using findings to inform transformational rebranding strategy. Devised multi-component crisis communications strategy, plan, process, and materials, including official holding statements. Coached CEO through incidents; program affected 16% growth in sales.► Implemented award-winning sales support, PR and advertising program to launch a new, ergonomically advanced school classroom chair and companion desk; program increased company sales more than 30% (Artco-Bell).

Wickliffe, Oh

Led strategic branding and marketing communications at the corporate level and for multiple business units, including legacy fuel & lubricant additives and specialty materials. Managed external agencies.► Co-led corporate rebranding initiative (including a global repositioning platform and brand identity conversion translated into 50+ languages) to support Lubrizol’s growth strategy and new vision, “Fluid Technologies For a Better World.” Key member of integration team following the $1.8 billion acquisition of Noveon International.► Co-managed company-wide marketing communications initiative to substantiate brand repositioning; conducted internal and external research to test program effectiveness and validate findings; regularly engaged CEO, division presidents and other top management to guide process. Directed global launch of Lubrizol’s PuriNOx™ Technology.

Headed up key dot.com/Internet-based start-up company accounts for technology PR & advertising firm.

Bsj -- E.W. Scripps School Of Journalism, Public Relations Sequence, Spanish Minor

Activities and Societies: Executive Editor, The Ohio Journalist PR Director, University Program Council News Reporter/Anchor, WOUB radio.

Education record