Greg Hoeth

Greg Hoeth Email and Phone Number

Plant Operations Professional @ Onward Energy
Greg Hoeth's Location
Grand Junction, Colorado, United States, United States
Greg Hoeth's Contact Details
About Greg Hoeth

Connect with me: ghoeth@incidentalgenius.com | Digital Portfolio: www.greghoeth.weebly.com |Senior Manager | Director |Marketing | Communications | Innovation | Product Management | Market Research | StrategyI’m an entrepreneurial and innovative Marketing & Communications Leader with 25+ years’ experience and a track record of delivering strategic revenue growth while optimizing total P&L (top and bottom line). My expertise lies in marketing strategy, market research, product management. I have a well-rounded background with the ability to lead corporate-wide efforts in marketing, communications and public relations. As a strategic visionary, I’m able to develop product roadmaps and chart the correct path forward in product development efforts. What sets me apart is that I have experience in diverse settings including agency, corporate, independent consulting and ownership of a startup venture. Personally, I’m an engaging leader who exudes energy, confidence, determination, warmth, and charisma. I have an empowering and collaborative leadership style and bring out the best in those around me.Key Accomplishments:★ Spearheaded PR offering for Fortune 500 firm, repositioning the organization after a transformational acquisition.★ Doubled sales within one year by developing effective marketing strategy for new product.★ Invented product and developed using StageGate process. Obtained U.S. patent issued with intellectual property valued at $2-5 million; available for sale or licensing.★ Skills: Business | Strategic | Marketing Plans | Media Relations | Planning | Buying | Budgets | Project Management | Agency & Vendor Management | Entrepreneurship | Marketing Strategy | Brand Management | Product Roadmaps | Market Research | Insight Analysis | Content Marketing | Public Relations | Innovation | Stage Gate | Customer Segmentation | Marketing Collateral | Copywriting | Strategic Planning | Digital & Social Media Marketing | Communications

Greg Hoeth's Current Company Details
Onward Energy

Onward Energy

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Plant Operations Professional
Greg Hoeth Work Experience Details
  • Onward Energy
    Operator Ii, Remote Operations Center (Roc)
    Onward Energy Jan 2023 - Present
    Denver, Colorado, United States
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  • The Spur Group
    Senior Consultant
    The Spur Group Jan 2022 - Jan 2023
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  • Matheson - The Gas Professionals
    Operator (Level 3), Remote Operations Center (Roc)
    Matheson - The Gas Professionals May 2016 - Jan 2022
    Irving, Tx
    Act as virtual extension of onsite plant operations for production of nitrogen, oxygen, argon & hydrogen.► Run multiple plants via human machine interface (HMI) as part of remote operations center (ROC).► Make production adjustments as necessary; respond to process alarms and operate proactively to increase efficiency / minimize downtime and free up onsite staff to conduct maintenance & production planning.
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  • Gm Financial
    Senior Manager, Promotions & Communications
    Gm Financial 2015 - 2016
    Arlington, Tx
    Led marketing activities for remarketing group, which sells pre-owned vehicle inventory at wholesale auctions.► Supervised team of three direct reports; created strategies and tactical plans to support auto auction sales.► Partnered with internal and external operations teams, auto auction partners and car dealership customers.► Worked with and managed cross-functional teams (i.e., corporate communications & branding, web development, sales & credit operations and dealer services) to put plans into motion and execute tactical deliverables.
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  • Gadalamae, Llc / Incidental Genius Products
    President & Founder
    Gadalamae, Llc / Incidental Genius Products 2010 - 2015
    Cleveland/Akron, Ohio Area
    Incidental Genius Products, President & Inventor/FounderLed startup business venture, overseeing all major functions: engineering, operations, product development, marketing, business development, funding outreach, legal and accounting/bookkeeping.►Invented and developed a patented device for portable security and protection of highly valuable items. Created product roadmap and go-to-market strategy for IGP’s Sound Chamber product.Gadalamae Marketing Consulting, Marketing & Brand Positioning Strategist / Freelance WriterInsights. Strategy. Writing Services.► Market research execution & analysis / Insights synthesis► Marketing strategy development & program implementation► Brand strategy & brand identity initiatives► Writing & editing servicesClients included o Berea Moving & Storage o Zerys / Digital Sherpa / Network Communications, Inc. (professional services firms blogs) o The Defense Commissary Agency (via Ideas In Focus) o Spectrum Brands/George Foreman Grill (via Ideas In Focus) o LENOX Tools (via The Creative Group/Robert Half International & Annuitas)
  • Keybank
    Vice President, Marketing Strategist
    Keybank 2008 - 2010
    Cleveland/Akron, Ohio Area
    Directed marketing strategy development & management in support of B2B business segments and product groups (commercial real estate finance, public sector finance, treasury management, derivatives and foreign exchange); managed a $2.1 million marketing budget; trained, coached and mentored four direct reports; managed external agencies.► Following the 2008 market collapse, reassessed market landscape and go-forward strategies, including an extensive corporate rebranding and repositioning initiative.► Devised and managed several lines of business marketing programs, including a multi-faceted lead generation and client acquisition campaign for the treasury management group. Program generated 210% ROI ($232,665 in revenue from $159,054 spend; 1,000 business banking cross-sell leads; 13,786 middle market prospect leads); Stronger image awareness and increased business in markets where Key had previously lost revenue
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  • Benghiat Marketing & Communications
    Vice President, Account Services
    Benghiat Marketing & Communications Jul 2006 - Jul 2008
    Beachwood, Oh
    Directed marketing & branding, public relations, media and market research departments for agency; provided ongoing strategic counsel to clients; developed annual plans & budgets; supervised seven-person team; managed $2 million budget.► Conducted customer surveys to test attitudes & perceptions around new tagline and positioning, using findings to inform transformational rebranding strategy. Devised multi-component crisis communications strategy, plan, process, and materials, including official holding statements. Coached CEO through incidents; program affected 16% growth in sales.► Implemented award-winning sales support, PR and advertising program to launch a new, ergonomically advanced school classroom chair and companion desk; program increased company sales more than 30% (Artco-Bell).
  • The Lubrizol Corporation
    Manager, Marketing Communications
    The Lubrizol Corporation 2000 - 2006
    Wickliffe, Oh
    Led strategic branding and marketing communications at the corporate level and for multiple business units, including legacy fuel & lubricant additives and specialty materials. Managed external agencies.► Co-led corporate rebranding initiative (including a global repositioning platform and brand identity conversion translated into 50+ languages) to support Lubrizol’s growth strategy and new vision, “Fluid Technologies For a Better World.” Key member of integration team following the $1.8 billion acquisition of Noveon International.► Co-managed company-wide marketing communications initiative to substantiate brand repositioning; conducted internal and external research to test program effectiveness and validate findings; regularly engaged CEO, division presidents and other top management to guide process. Directed global launch of Lubrizol’s PuriNOx™ Technology.
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  • Imagio/The Silver Company
    Account Supervisor
    Imagio/The Silver Company Nov 1999 - Jul 2000
    Headed up key dot.com/Internet-based start-up company accounts for technology PR & advertising firm.
  • Wyse Landau Public Relations
    Sr. Account Executive
    Wyse Landau Public Relations 1995 - 1999
  • Dorf & Stanton Communications
    Assistant Account Executive
    Dorf & Stanton Communications 1993 - 1995

Greg Hoeth Skills

Marketing Strategy Marketing Communications Marketing Strategy Advertising Public Relations Integrated Marketing Online Marketing Product Marketing Strategic Planning Market Research Social Media Marketing Corporate Communications Marketing Management Start Ups Email Marketing Sales Direct Marketing Brand Development Lead Generation Media Relations Internal Communications Crm Business Development Market Planning Copywriting New Business Development Digital Marketing Social Media Direct Mail Media Planning B2b Segmentation Competitive Analysis Management Leadership Cross Functional Team Leadership Product Development Account Management Digital Strategy Project Management Customer Segmentation Strategy Corporate Social Media Agency Relationship Management Vendor Management Brand Management Content Marketing Strategic Communications Entrepreneurship Stage Gate

Greg Hoeth Education Details

Frequently Asked Questions about Greg Hoeth

What company does Greg Hoeth work for?

Greg Hoeth works for Onward Energy

What is Greg Hoeth's role at the current company?

Greg Hoeth's current role is Plant Operations Professional.

What is Greg Hoeth's email address?

Greg Hoeth's email address is gr****@****ail.com

What schools did Greg Hoeth attend?

Greg Hoeth attended Ohio University, Mentor High School.

What skills is Greg Hoeth known for?

Greg Hoeth has skills like Marketing Strategy, Marketing Communications, Marketing, Strategy, Advertising, Public Relations, Integrated Marketing, Online Marketing, Product Marketing, Strategic Planning, Market Research, Social Media Marketing.

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