Greg Hohman Email & Phone Number

Kirkland, WA, US

San Francisco, CA, US

PieEye is a data privacy and compliance platform for DTC ecommerce stores built on Shopify.* Built a connector ecosystem of 100+ cloud-based, e-commerce services partners.* Pitched to VCs for seed funding and closed a $2.5M round.* Created the go-to-market strategy and secured the company’s first 10 pilot customers.

Made In The USA., US

Capsule is a generative AI video platform for brands to capture and market with UGC social video.* Helped founders pivot from existing $10m ARR live events video to web-based brand platform. * Designed and drove weekly growth experiments that informed product-market fit and roadmap.* Assisted founders in a successful pitch process and VC outreach securing.

San Jose, CA, US

HomeCourt is the world's first AI-powered basketball training app, funded by the NBA and dozens of WNBA players, NBA players and team owners. HomeCourt generates professional-grade, real-time sports science player tracking and performance data using only the player's iPhone. * Led the design and execution of subscriber acquisition experiments to kick-start.

Redmond, Washington, US

* Designed and drove the Office 365 consumer rhythm of business across executives, marketing, product, research, design and engineering teams. * Fostered cross-company collaboration that synthesized user insights, data science and growth experiments to guide lifecycle experience design. * Created, pitched and secured executive support for a high-impact.

Redmond, Washington, US

* Responsible for the business P&L, marketing and partnerships globally for music.* Owned global strategic relationship with record labels, music publishers and music rights holders.* Led the music subscriptions to the #1 store position for most purchased item throughout tenure.

Redmond, Washington, US

* Defined and drove the customer acquisition strategies and business planning for the launch of Xbox Music. * Conducted research to generate insights for customer segmentation, value propositions, and messaging. * Created and led the task force responsible for optimizing the new user onboarding and purchasing experiences that increased sign-up success.

New York, US

Business development leader for eMusic, a $70 million per year, digital music subscription service. Built a portfolio of hardware, software and lifestyle partnerships to grow awareness and customer acquisition for music and audiobook subscription services. Drove deal terms and negotiated with top tier partners for multi-year marketing partnerships.*.

Newark, NJ, US

* Built ecosystem of media and tech partners to establish Audible as the category leader.* Grew the partnerships channel into a sustained, high-performance, subscriber acquisition channel.* Established partnerships as the lead channel. Drove 30%+ of subs, highest LTV and lowest CPA.

Led the company’s launch into the eBook business. This included reviewing and selecting technology partners, retailers and licensees as well as setting and achieving departmental budgets and revenue targets. * Identified and closed digital content licensing opportunities and channel sales partners. * Negotiated and managed retail distribution relationships.

EarthNoise.com was an AOL-funded streaming video, UGC, startup and predecessor to YouTube. Earthnoise developed and marketed streaming video solutions for consumers allowing web users to quickly and easily share video. * Personally led the development of marketing messaging, creative development and consumer marketing and advertising programs. * Guided the.

Utrecht, NL

Directed the global marketing launch for BOL.com, Bertelsmann Publishing and BMG Music’s foray into online retail. * Planned and executed the global advertising to support the site launch in 4 European markets: UK, Germany, France and Italy. * Created media planning guidelines for global marketing and guided the selection of media partners. * Developed.

London, England, GB

Advertising agency leader for BMW of North America’s national media plans and local marketing programs across broadcast TV, print, radio and online media. Oversaw $100 million in media spending annually. * Operated as the lead agency point-of-contact for BMW.* Served in the agency as the internal client advocate in order to help guide the print, broadcast.

Mba, Marketing

Bs, Business

Bachelor Of Science - Bs, Marketing