PieEye is a data privacy and compliance platform for DTC ecommerce stores built on Shopify.* Built a connector ecosystem of 100+ cloud-based, e-commerce services partners.* Pitched to VCs for seed funding and closed a $2.5M round.* Created the go-to-market strategy and secured the company’s first 10 pilot customers.

Capsule is a generative AI video platform for brands to capture and market with UGC social video.* Helped founders pivot from existing $10m ARR live events video to web-based brand platform. * Designed and drove weekly growth experiments that informed product-market fit and roadmap.* Assisted founders in a successful pitch process and VC outreach securing $2M in seed stage funding.

HomeCourt is the world's first AI-powered basketball training app, funded by the NBA and dozens of WNBA players, NBA players and team owners. HomeCourt generates professional-grade, real-time sports science player tracking and performance data using only the player's iPhone. * Led the design and execution of subscriber acquisition experiments to kick-start growth. * Forged retail partnerships, 3rd party bundles, doubling the paid sub run rate at $0 CPA.* Amazon’s first iOS-only SaaS billing integration – Idea to Cyber Monday launch in 90 days.

* Designed and drove the Office 365 consumer rhythm of business across executives, marketing, product, research, design and engineering teams. * Fostered cross-company collaboration that synthesized user insights, data science and growth experiments to guide lifecycle experience design. * Created, pitched and secured executive support for a high-impact, freemium strategy to grow consumer awareness, cross-platform usage and modern document collaboration in Office.

* Responsible for the business P&L, marketing and partnerships globally for music.* Owned global strategic relationship with record labels, music publishers and music rights holders.* Led the music subscriptions to the #1 store position for most purchased item throughout tenure.

* Defined and drove the customer acquisition strategies and business planning for the launch of Xbox Music. * Conducted research to generate insights for customer segmentation, value propositions, and messaging. * Created and led the task force responsible for optimizing the new user onboarding and purchasing experiences that increased sign-up success rates and built a best practice in the store team.

Business development leader for eMusic, a $70 million per year, digital music subscription service. Built a portfolio of hardware, software and lifestyle partnerships to grow awareness and customer acquisition for music and audiobook subscription services. Drove deal terms and negotiated with top tier partners for multi-year marketing partnerships.* Created and executed the partnership strategy to achieve customer acquisition and revenue targets across music, mobile and audiobook lines. * Generated 53% of all new customers and grew the member base by over 400% in a three-year period. * Built subscriber acquisition partnerships across over 100 consumer technology, ecommerce, physical retail and lifestyle brands. * Developed and launched new lines of subscription businesses with AT&T, eMusic Audiobooks, API platform and a retail distribution network with 20,000 stores. * Optimized customer acquisition results through multivariate testing increased in conversion rates, ARPU, and LTV. * Led a team of 6 business development and partner marketing managers.

* Built ecosystem of media and tech partners to establish Audible as the category leader.* Grew the partnerships channel into a sustained, high-performance, subscriber acquisition channel.* Established partnerships as the lead channel. Drove 30%+ of subs, highest LTV and lowest CPA.

Led the company’s launch into the eBook business. This included reviewing and selecting technology partners, retailers and licensees as well as setting and achieving departmental budgets and revenue targets. * Identified and closed digital content licensing opportunities and channel sales partners. * Negotiated and managed retail distribution relationships with Amazon, Barnes & Noble, Microsoft and Yahoo. ^ Worked closely with publishers and editors to educate on industry trends and emerging opportunities.

EarthNoise.com was an AOL-funded streaming video, UGC, startup and predecessor to YouTube. Earthnoise developed and marketed streaming video solutions for consumers allowing web users to quickly and easily share video. * Personally led the development of marketing messaging, creative development and consumer marketing and advertising programs. * Guided the creation of online advertising and media campaigns. Responsibilities included the day-to-day management of market research, advertising, public relations and creative agencies. * Created partnerships with consumer software and electronics makers to generate awareness and adoption of personal video streaming and sharing.

Directed the global marketing launch for BOL.com, Bertelsmann Publishing and BMG Music’s foray into online retail. * Planned and executed the global advertising to support the site launch in 4 European markets: UK, Germany, France and Italy. * Created media planning guidelines for global marketing and guided the selection of media partners. * Developed integrated advertising launch plans for Germany, UK and France utilizing print advertising (Ogilvy), online advertising (Ogilvy One), public relations (Fleishman Hillard) and web distribution partnerships. * Maintained budget responsibility for worldwide media spending and performance tracking.

Advertising agency leader for BMW of North America’s national media plans and local marketing programs across broadcast TV, print, radio and online media. Oversaw $100 million in media spending annually. * Operated as the lead agency point-of-contact for BMW.* Served in the agency as the internal client advocate in order to help guide the print, broadcast and online media planning process. * Strategically coordinated with media partners to develop cross-media marketing platforms. * Examples include the launch of the Z3 roadster integration with GoldenEye, the 7 Series launch Tomorrow Never Dies and the VH1 Fashion and Music Awards (on-site, on-air and in-print).