Greg Jamison Email & Phone Number

Long Beach, CA, US

Bellevue, WA, US

San Jose, CA, US

• Creation of data visualizations and dashboards for health insurance company—using Tableau, Adobe Analytics, and Excel—which enabled discovery and upcoming development of two new client business units.
• Analyzes paid and organic social campaigns across Facebook, Twitter, Instagram, and YouTube to determine optimal creative, placements, CTA, and frequency resulting in incremental lift from each over time.
• Implemented Adobe Analytics tracking on 9 client sites for agency partner.
• Implemented Optimizely and conducted web and mobile A/A and A/B testing as part of funnel optimization effort, resulting in a sustained conversion rate lift from 2.5% to 15%.
• Conducted DMA-level variance testing against measurement plan baselines for broadcast media campaigns, causing channel spend reallocation to social in 15 of 30 markets—optimizing 20% of campaign budget.

Philadelphia, PA, US

• Manipulates and analyzes large data sets to surface valuable trends, critical insights, and incisive recommendations to drive acquisition, engagement, retention, and reactivation.
• Supervises analysts and senior analysts (including remotely) in the development and execution of multi-channel measurement/analysis plans on behalf of pharmaceutical and biotech clients.
• Developed report delivery calendar that led team to recommend optimizations that better served strategy, where target audiences responded with higher (site, email, TV, in app, push) lift after 2 months corresponding to.
• Conceives slate of A/B tests and processes to identify previously unforeseen opportunities, resulting in continued positive cost benefit and improved business outcomes.

Burbank, CA, US

• Leveraged analytics and compelling data storytelling to help drive growth and improve retention of Studios CRM loyalty/rewards program, partnering closely with marketing, data science, product, and content teams to.
• Developed media marketing tools to improve understanding of audience lifecycle marketing visibility across channels which caused sharp increase of repeat conversions.
• Envisioned multiple business development and synergy ideas derived from intuitive knowledge of Studios and Disney Parks consumer behavior.
• Synthesized data from marketing and consumer research teams to develop revenue-driving strategies, being a trusted subject matter expert while positioning teams toward Disney+ streaming and Disney business unit.

Glendale, CA, US

Responsible for digital marketing and strategy recommendations for web, call center, direct response, and targeted sales promotions, in addition to collaborating with internal pricing groups and managing external lead partners.

Los Alamitos, California, US

Responsible for overseeing digital marketing and analytical insights, managing all demand generation activities for Epson.com as well as forecasting and budgeting activities for E-Store.

El Segundo, CA, US

Responsible for leading and driving the growth, sophistication, and utilization of analytics. Managed, developed, and validated analytical strategies through close interaction with marketing, creative, user experience, development, and testing teams. Conducted personnel training as well as the authorship of segments of best practices guide, reflecting well.

Responsible for web analysis, reporting and data-driven value of Hong Kong Disneyland, Disneyland Resort CRM, and niche businesses such as Disney Weddings, Adventures by Disney, Disney Meetings, Disney Youth Programs, ESPN Wide World of Sports, Disney Honeymoon Registry, Disney Institute, Golden Oak, and My Disney Discovery. Thrived and innovated in.

Applied Business Management

Management/Marketing