Greg Rocco Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia

Responsible for product development, business development and management of 25+ active CPG supplier accounts as well as launching items for emerging suppliers in Costco’s southeast region based on consumer research capitalizing on trends to find right market fit. Focused on increasing market share for $50 million book of business.Leveraged industry relationships and market research to uncover opportunities to secure new business for several emerging brands leading to future incremental sales and growth opportunities in other Costco regions. Identify and present market insights to vendors ascertained from relationships with Costco buyers resulting in more agile product innovation and development resulting in annual revenue growth.Trusted advisor to Costco buying team finding solutions to maintain consumer value and distribution on products during volatile time due to supply chain issues, and inflation.Collaborate with colleagues in other ADW offices to counsel Costco southeast regional buyers on new product opportunities with KPIs indicating sales success in other regions foreshadowing growth opportunities locally. Appointed as client captain leading product development efforts nationwide for multiple brands across all Costco regional business nationwide.Appointed to co-direct company wide annual mentorship program from 2021 to present.Selected as mentor for ADW/Acosta leadership development program helping associates in the program learn our business and identify where their strengths best fit within the organization with the goal of future long term placement at the company at conclusion of 1 year program. Effective at influencing stakeholders often with divergent goals by using analytics and demographical data to build a case for new item launches and product expansions.Devise solution-based strategies to resolve adverse and time-sensitive logistical challenges deftly managing different personalities to put in place corrective actions.

Atlanta, Ga

Lead the US business development division and oversee sales and marketing for broadcast, cable and PBS syndication programming. Identify and coordinate program sales to monetize previously untapped revenue streams. Spearhead renewals of multi-million dollar syndication and retail licenses for DLT’s top performing TV shows, including the DVD and cable syndication rights to Three’s Company with Starz and TV Land. Responsible for developing and selling new programing to major television networks. Manage branding of licensed programs for retail and online distribution. Market and distribute comedy and drama programming to 100+ PBS affiliates nationwide. Regularly attend and run corporate showcase at worldwide industry events such as MIPCOM and MIPTV in Cannes, France; NATPE in Miami; Realscreen in Washington, DC; PBS conventions. Negotiate licensing agreements for use of clips and songs from popular programs such as Three’s Company and Too Close For Comfort to be represented in television and movie productions such as Family Guy, Adult Swim and Ray Donovan. Work with legal team on licensing contracts.

New York, Ny

Managed high revenue accounts with national clients seeking to execute broadcast advertising campaigns. Led new business procurement by conceptualizing marketing opportunities in mobile, online, graphic, on-location and contesting ad campaigns. Represented the national advertising sales division of 20-25 large and medium market network television station affiliates and generated an average of $10 million in annual billing. Directed stewardship of ongoing campaigns to maintain and grow future business by exceeding expected ROI. Launched new accounts and introduced critical new product launches for brands such as GM, Verizon FIOS, AT&T U-Verse, Carl's Jr./Hardees and Dunkin Donuts. Managed and developed professional skills of junior associates on account team. Continuously commended for keen ability to build and maintain long-term relationships with client reps at TV stations as well as agency partners (buyers, planners, account directors) at leading ad global firms such as Starcom Mediavest, Deustch, Initiative, Saatchi and Saatchi and Group M. Led quarterly budget forecasting for client stations.RESULTS:Promoted in September 2011 to company’s highest profile account management team in the New York office due to my proven ability to grow year over year revenue for multiple client accounts.Achieved top billing Account Executive in the Atlanta office for NBC’s broadcast of the 2008 Summer Olympics and the 2009 Super Bowl on WDSU in New Orleans.Created NBC NFL Sunday Night Football “Touchdown Takeout” sponsorship and sold package for multiple client stations generating $200k in additional revenue outside of traditional marketing budgets.Spearheaded efforts to bring Lexus aboard as the sponsor of KOCO in Oklahoma City’s new, locally-produced Oklahoma Sooners pre-game tailgate show.

Atlanta, Ga

Aided account executives by processing orders, revising schedules and maintaining files for spot advertising campaign sales orders. Provided post-sale account stewardship by monitoring pre-emption and rating point delivery.

New York, Ny

Supplied research and statistics to studio talent and production personnel during studio broadcasts. Assisted the production crew at SEC football live television remotes. On-set crew member during NFL on CBS, SEC College Football, NCAA March Madness, and US Tennis Open broadcasts.

Product Management

Activities and Societies: Product Management Immersive CourseHands on 10 week instructor-led examination of the agile product management.

Ba, Journalism And Mass Communication

Activities and Societies: Carolina Athletic Association Writer, Carolina Blue MagazineChief of Staff, Carolina Athletic Association.

Bachelor Of Arts (B.A.), Journalism And Mass Communication