As a C-level marketing and company leader with deep P&L experience, I turn around and optimize business performance by growing sales, profits, market share and brand equity. I'm recognized in the industry for innovation and effectiveness in conceiving and deploying highly efficient, retail-savvy integrated marketing strategies that launch products, energize organizations and instill accountability. Over the years I have successfully managed numerous multi-million-dollar budgets.My experience has included start-ups and blue-chip companies on brands like Campbell’s, BIC, DIXIE, HEFTY, plus launching and running my own firm, My expertise applies across a range of industries in grocery, drug, discount, office and specialty channels. I’ve accelerated consumer acceptance through proven marketing principles and retail-savvy integrated marketing strategies with innovative go-to-market programs. I perform as well at 10,000 feet as on the ground - blending vision, creativity and hands-on implementation to deliver measurable, and lasting solutions to complex business challenges.Impact highlights include... • Improved results for 12 brands across seven companies, generating hundreds of millions of dollars in revenue and profit. • Launched two $100M brands and $450M in new products. • Won highly coveted “Edison Gold Award” for best new product, and DuPont’s “Diamond Award for Innovation”. • Led Dixie transformation growing sales, profits and reclaiming #1 share. Expertise includes...♦ Brand Management♦ P&L Leadership♦ Marketing Strategy and Analysis♦ Advertising / Promotion♦ Integrated Marketing♦ Sales Strategy♦ Global Marketing♦ Trade Marketing / Pricing♦ New Product Development & Innovation♦ Consumer Insights♦ Category Management♦ Change Management♦ Business Strategy & Turnarounds