Established the Analytics Enablement practice within RAPP's Marketing Sciences division, bringing analytics technology solutions to clients across the RAPP U.S. network of offices. Conduct post-cookie measurement R&D through our Measure 2.0 taskforce.Focus on the facilitation of analytics data collection and activation of applied data systems to drive digital ecosystem measurement, analysis, and optimization in a data privacy-first world. Support global businesses in building a durable Measurement Foundation through our scalable T3 (Tagging, Tracking, and Taxonomy) practice, which includes omni-channel data conventions and data signal loss mitigation planning.

Digital Services team leader, responsible for analytics technology initiatives, digital media measurement, front-end web development, tag management, and technical SEO. As the Direct Partners digital media offering rapidly grew, I managed our measurement and ad tech relationships with critical partners including Google / DoubleClick, Kochava, AppsFlyer, VisualIQ, and Omnicom Media Group / Annalect. As part of the Agency Senior Leadership Team, I collaborated on business development, personnel management, and capabilities evolution.

Technologist building interactive experiential websites as part of a multi-disciplinary team. Supported website analytics using AWStats and web server log files. Kick Media was a Los Angeles-based Internet startup primarily focused on bringing acclaimed Gen Y print magazines onto the web. Supported brands including Detour, Gravity Games, Movieline, Powder, Skateboarder, Slam, Snowboarder, Surfer, and Teen Magazine.

Digital designer and HTML / CSS / JavaScript / Macromedia Flash developer at renowned Internet creative technology services firm. Zentropy Partners was founded in 1995 and tapped into the Internet boom of the late 1990s, becoming a leading global web development and e-commerce agency. IPG (Interpublic Group of Companies) acquired Zentropy during my tenure, providing my first foray into learning about global media holding companies and agency scale.

Cut my teeth on Internet technology and digital analytics through a once in a lifetime opportunity at Universal Studios New Media Group. In two separate stints across 1997-1998, I participated in an internship within the New Media Group, which converted into a full-time job supporting their launch of AnimalHouse.com.Universal Studios launched AnimalHouse.com and became the largest online community for college students in a pre-Facebook world with one million active users. Worked on various aspects of the website including design and development of content to support AnimalHouse.com web-based email, VOIP, articles, and conversation forums. Supported the New Media Group Analytics team by creating web engagement reporting, using Urchin software which was acquired in 2005 by Google and became Google Analytics.