Greg Kerwin Email & Phone Number

San Francisco, Ca, Us

Oakland, Ca, Us

As Trellis’ first Chief Operating Officer I am responsible for leading cross-functional teams (people & culture, sales, marketing, technology, operations, customer success) to execute strategic initiatives, improve organizational performance and deliver business objectives. During my tenure, the team has more than tripled and revenue increased fivefold. People Operations: Developed people strategy to align with business goals, hired first VP of People & Culture and team, drove talent management strategy including full-cycle recruiting, performance management, employee engagement, role leveling, compensation strategy, DEIB framework.Finance: Partnered with CFO and business leads to develop and execute budgeting and quarterly forecasting process, implemented changes to the talent strategy in response to changing market and financial conditions.Operations: Introduced OKR/KPI framework, developed matrixed teams to deliver shared services across all lines of business, oversaw multimillion-dollar event operations budgets, negotiated vendor contracts, developed legal strategy with outside counsel to ensure compliance and manage risk.Sales: Led the execution of a high-growth revenue strategy across three business lines and multiple products. Built and nurtured a high-performing sales team, reorganized sales territories and compensation structure to better respond to customers and grow revenue, led go-to-market strategies.Marketing & Creative: Built marketing and creative team that supported double-digit growth of all three lines of business, developed marketing strategy for existing products and new launches, significantly increased audience engagement, led company-wide rebrand.Technology: Developed technology vision, hired first CTO, managed technology budget, ensured technology investments aligned with business goals.

San Francisco, Ca, Us

Developed successful fundraising strategy by spearheading cross-functional collaboration and organizational alignment to consistently deliver on funder goals. Grew corporate funding by 50% and individual donations by 75%.Built a highly engaged and effective team from scratch, promoted a culture of inclusivity and innovation to deliver programs that maximized impact. Developed marketing and communications strategy in collaboration with all program and functional leads to drive awareness and use of technology to transform government for the 21st century.

London, Gb

Led a $100 million global product portfolio, grew YOY revenue 20% and profit by 23% and consistently met or exceeded all quarterly forecast and annual budget targets.● Managed global teams that worked Europe, China, India, Brazil, US, Japan, Indonesia and Russia to launch new products and grow existing portfolio. Reorganized the sales, marketing and operations teams based on employee feedback and to better serve the market, resulting in a more efficient and effective team and delivering the highest year-on-year increase of employee engagement scores in the division. Increased digital product engagement by 50%, launched new products Asia and North America, increased digital revenue by 44% in one year.

London, England, Gb

Developed the marketing and communications strategy for a portfolio of technology media products generating more than $65 million in annual revenue.Led a 25+ person team and multiple agencies across all marketing functions: audience development, social media, search, email, viral marketing, public relations, creative, research and analysis.Created and implemented the launch strategy for a series of new media products that generated more than $6 million in first-year revenue.

London, England, Gb

Led the global expansion and acquisition strategy of media products and services across five corporate divisions, developed global communications strategy, successfully integrated multiple acquisitions and media products worldwide.Launched new media brands in Brazil, Russia, Germany, Japan, and India driving more than $10 million in new revenue.Managed product teams, licensees and a network of global sales agents in 15 countries.

Us

Developed the marketing and communications strategy for a portfolio of technology media products generating more than $20 million in annual revenue, grew revenue by more than 25% after three years of previous decline.Developed go-to-market strategies for existing products and new launches.Built and led a new cross-functional marketing organization.

London, Gb

Led sales and marketing strategy for a portfolio of online event and print media products, led a group reorganization to integrate the sales and marketing functions across all products.Directed strategic sales process, developed and executed GTM strategy, trained and managed new sales team.Developed comprehensive strategic marketing plans, including key messages, integrated communications, utilization of effective marketing mix and analysis of effectiveness.Managed key accounts including Microsoft, Apple, Intel, Sony, Nvidia, AMD.

Created a centralized operations department serving over 20 annual technology events.Decreased costs by over 20% while providing increased levels of service to growing events.Negotiated multimillion-dollar contracts for event venues, suppliers and hotels.

Managed the acquisition and successful integration of the Game Developers Conference, now theleading global gathering of the video game industry.Hired new sales, marketing, program development and operations team.Increased attendance by 42% and revenue by over 200% in the first year of ownership.