Greg Kihlstrom
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Greg Kihlstrom Email & Phone Number

Location: Arlington, Virginia, United States 14 work roles 4 schools
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Role
Author
Location
Arlington, Virginia, United States
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Greg Kihlstrom is listed as Author at De Gruyter Brill, a company with 958 employees, based in Arlington, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Greg Kihlstrom.

Greg Kihlstrom previously worked as Consultant, Advisor, Speaker and Coach at The Agile Brand and School of Marketing Faculty at Association Of National Advertisers. Greg Kihlstrom holds Doctoral Candidate, Business Administration, Management And Operations from Marymount University.

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De Gruyter Brill

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Profile bio

About Greg Kihlstrom

Stay curious. Stay agile. I am on a mission to help brands decisively create more value for customers through the intelligent application of technology. This, in turn, creates greater customer lifetime value for the brand. This win-win scenario is both achievable and critical to brands' success. My consulting and advisory work is centered around these ideas.Priority is action. My primary focus is on the role of marketing technology and its role in improving the customer experience and employee experience in the enterprise through consistent, iterative improvement. This means I am highly involved with AI adoption, marketing operations and change management, but need a thorough understanding of how marketing, data, and CX. As a consultant and advisor:- Worked as part of an R&D team at a Fortune 100 consumer electronics company to develop a 1:1 personalization and journey orchestration strategy- Worked with a Fortune 100 logistics company on a next best action strategy for employment marketing- Worked as part of a Fortune 100 company on a customer data transformation- Advised a Fortune 100 financial services company on a federated model for customer journey orchestration- Coached a Fortune 500 apparel company in their move to an Agile Marketing approach- Worked with a Fortune 500 athletic apparel company on content personalization process and workflow- Worked with a $7B healthcare system to stand up a marketing operations organizationOther accomplishments:- Co-founded and sold 2 companies (a marketing agency and a SaaS platform)- Written over 20 books on marketing technology, and customer experience- Created over 10 courses on AI, marketing technology and other topics for some of the world’s top trade associations and training companies- Host an award-winning, top 5-ranked (in the US) podcast with over 600 episodes and several million downloads where I talk with enterprise marketing leaders and the world's top martech platform companies- Write for CMSWire, MarTech, and other publications- Named the #1 marketing thought leader by Thinkers360- Featured in Advertising Age, Communication Arts, Financial Times, and The Washington Post- Lectured at Georgetown University, American University, Virginia Tech, Howard University, University of Maryland.- Have my MBA and am currently pursuing a Doctorate- Lean Six Sigma Black Belt certified, and hold a certification in Business Agility from ICP-BAF

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De Gruyter Brill
De Gruyter Brill
Author
Arlington, VA, US
Employees
958
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14 roles

Greg Kihlstrom work experience

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Consultant, Advisor, Speaker And Coach

Current

Arlington, Virginia, US

Through The Agile Brand, I do several things:CONSULTING: I work as a consultant and advisor to F1000 brands on marketing technology, marketing operations, and customer experience initiatives. I work alongside teams undergoing transformation and help to ensure alignment of people, process, data, and platforms.In short, I help leaders and teams make better.

Jul 2018 - Present

Author

Current

Berlin, DE

Writing a series of books on marketing-related topics for Mercury Learning, an Imprint of DeGruyter. The first book published as Using AI in Marketing.

Jun 2024 - Present

School Of Marketing Faculty

Current

New York, NY, US

I created course curriculum and content, and teach workshops on Customer Experience Measurement and Agile Marketing for this national organization whose members consist of leading national brands.

Jun 2021 - Present

Co-Founder & Board Member

Current

Fairfax, VA, US

Working with the founding team on this technology startup.

Jun 2023 - Present

Contributing Writer

Current

San Francisco, California, US

I write on the topics of digital transformation, customer experience, and meaningful measurement for this prominent industry publication.

Jul 2021 - Present

Member, Subject Matter Expert Program

Current

Edgartown, MA, US

I joined MarTech's SME program to write for this leading publication about marketing technology strategy, issues, and advice. This includes digital transformation, personalized customer experience, Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and many other topics that fall into my areas of expertise.

Aug 2022 - Present

Marketing Operations And Digital Transformation Consultant

Los Angeles, CA, US

Assisted on several projects, including marketing operations transformation for a large regional healthcare system as well as a digital transformation project for a F1000 company in the education space.

Apr 2023 - Aug 2024

R&D, Cx And Customer Journey Strategy

Worldwide, FR

Advisor and consultant to select global F500 clients of this leading consultancy on opportunities relating to next best action, customer journey orchestration, personalization, marketing operations, and related areas.Client engagements included personalization and journey orchestration strategy with an F100 consumer electronics company as well as.

Oct 2021 - Dec 2023

Ceo & Co-Founder

Arlington, VA, US

Co-founded in 2020; acquired in December of 2021 by Alef Edge Inc. SaaS-based freelance hiring platform utilizing AIML that we built and grew to an audience of over 850,000 freelancers. We graduated through the Newchip Accelerator Program in late 2020. In January 2021, we acquired Moonlighting, a complementary SaaS platform that enabled strategic growth.

Jan 2020 - Dec 2021

Head Of Customer And Employee Experience Strategy

West Palm Beach, Florida, US

Co-developed the strategy and framework for the company's core product offering, utilizing AI and next best action approaches for customer and employee experience. I also worked on the experience strategy, design, and implementation team responsible for customer and employee experience initiatives for enterprise customers.Was a strategic lead on the Dell /.

Feb 2019 - Jul 2020

Svp Experience

Alexandria, VA, US

I joined the Yes& team when my digital experience agency, Carousel30, was acquired in Fall of 2017 and oversaw the transition of the team and clients to the new agency. I served on the excecutive team and led the customer experience and digital experience practices at the firm, leading strategy and implementation for several large-scale digital.

Sep 2017 - Feb 2019

Founder & Ceo, Digital Transformation Strategy

Alexandria, Virginia, US

Co-founded in 2003; acquired in 2017 by Yes& Agency.Founder of this enterprise digital experience, marketing, and web application development firm focused on financial services for the private and public sector, that was acquired by PCI Communications to form Yes& in the Fall of 2017, and continued to work there until early 2019, leading the digital.

Jan 2003 - Sep 2017

Director Of Product Design & Marketing

Multicity

SaaS-based startup in the communications technology space that gained a community of over 1 million users over the period of time I assisted with both product and marketing. I worked as a part of the Product Development team to refine several applications and develop the Auctions and Community products from scratch. While in this position, Multicity was.

Oct 1999 - Dec 2002
4 education records

Greg Kihlstrom education

Doctoral Candidate, Business Administration, Management And Operations

Marymount University

Master Of Business Administration - Mba

Quantic School Of Business And Technology

Startup Accelerator Program

Newchip Accelerator

Bachelor'S Degree, Interactive Media

Andrews University
FAQ

Frequently asked questions about Greg Kihlstrom

Quick answers generated from the profile data available on this page.

What company does Greg Kihlstrom work for?

Greg Kihlstrom works for De Gruyter Brill.

What is Greg Kihlstrom's role at De Gruyter Brill?

Greg Kihlstrom is listed as Author at De Gruyter Brill.

Where is Greg Kihlstrom based?

Greg Kihlstrom is based in Arlington, Virginia, United States while working with De Gruyter Brill.

What companies has Greg Kihlstrom worked for?

Greg Kihlstrom has worked for De Gruyter Brill, The Agile Brand, Association Of National Advertisers, Onhue, and Cmswire.

How can I contact Greg Kihlstrom?

You can use AeroLeads to view verified contact signals for Greg Kihlstrom at De Gruyter Brill, including work email, phone, and LinkedIn data when available.

What schools did Greg Kihlstrom attend?

Greg Kihlstrom holds Doctoral Candidate, Business Administration, Management And Operations from Marymount University.

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