Stay curious. Stay agile. I am on a mission to help brands decisively create more value for customers through the intelligent application of technology. This, in turn, creates greater customer lifetime value for the brand. This win-win scenario is both achievable and critical to brands' success. My consulting and advisory work is centered around these ideas.Priority is action. My primary focus is on the role of marketing technology and its role in improving the customer experience and employee experience in the enterprise through consistent, iterative improvement. This means I am highly involved with AI adoption, marketing operations and change management, but need a thorough understanding of how marketing, data, and CX. As a consultant and advisor:- Worked as part of an R&D team at a Fortune 100 consumer electronics company to develop a 1:1 personalization and journey orchestration strategy- Worked with a Fortune 100 logistics company on a next best action strategy for employment marketing- Worked as part of a Fortune 100 company on a customer data transformation- Advised a Fortune 100 financial services company on a federated model for customer journey orchestration- Coached a Fortune 500 apparel company in their move to an Agile Marketing approach- Worked with a Fortune 500 athletic apparel company on content personalization process and workflow- Worked with a $7B healthcare system to stand up a marketing operations organizationOther accomplishments:- Co-founded and sold 2 companies (a marketing agency and a SaaS platform)- Written over 20 books on marketing technology, and customer experience- Created over 10 courses on AI, marketing technology and other topics for some of the world’s top trade associations and training companies- Host an award-winning, top 5-ranked (in the US) podcast with over 600 episodes and several million downloads where I talk with enterprise marketing leaders and the world's top martech platform companies- Write for CMSWire, MarTech, and other publications- Named the #1 marketing thought leader by Thinkers360- Featured in Advertising Age, Communication Arts, Financial Times, and The Washington Post- Lectured at Georgetown University, American University, Virginia Tech, Howard University, University of Maryland.- Have my MBA and am currently pursuing a Doctorate- Lean Six Sigma Black Belt certified, and hold a certification in Business Agility from ICP-BAF
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AuthorDe Gruyter BrillArlington, Va, Us
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Consultant, Advisor, Speaker And CoachThe Agile Brand Jul 2018 - PresentArlington, Virginia, UsThrough The Agile Brand, I do several things:CONSULTING: I work as a consultant and advisor to F1000 brands on marketing technology, marketing operations, and customer experience initiatives. I work alongside teams undergoing transformation and help to ensure alignment of people, process, data, and platforms.In short, I help leaders and teams make better decisions and set up their systems for continuous improvement and growth. Through this work, I was named to the 2023 Digital Transformation 50 by Thinkers360.WRITING: I write for several industry publications, have written several best-selling books including the latest, House of the Customer, called "required reading" by Destination CRM. I also write a series of short-read books as part of The Agile Brand Guide series on marketing technology and other topics. Additionally, I write for MarTech, CMSWire, and several other leading industry publications.PODCAST: I executive produce 4 podcasts, including The Agile Brand with Greg Kihlström which is in its 6th season with 450+ episodes, and is the top-ranked enterprise marketing podcast on Apple and other channels. The other podcasts include B2B Agility and The Innovation Economy. SPEAKING: Finally, I have given keynotes, facilitated workshops, and spoken worldwide on topics related to marketing technology, artificial intelligence, customer experience, and more. -
AuthorDe Gruyter Brill Jun 2024 - PresentBerlin, DeWriting a series of books on marketing-related topics for Mercury Learning, an Imprint of DeGruyter. The first book published as Using AI in Marketing.
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School Of Marketing FacultyAssociation Of National Advertisers Jun 2021 - PresentNew York, Ny, UsI created course curriculum and content, and teach workshops on Customer Experience Measurement and Agile Marketing for this national organization whose members consist of leading national brands. -
Co-Founder & Board MemberOnhue Jun 2023 - PresentFairfax, Va, UsWorking with the founding team on this technology startup. -
Contributing WriterCmswire Jul 2021 - PresentSan Francisco, California, UsI write on the topics of digital transformation, customer experience, and meaningful measurement for this prominent industry publication. -
Member, Subject Matter Expert ProgramMartech Aug 2022 - PresentEdgartown, Ma, UsI joined MarTech's SME program to write for this leading publication about marketing technology strategy, issues, and advice. This includes digital transformation, personalized customer experience, Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and many other topics that fall into my areas of expertise. -
Marketing Operations And Digital Transformation ConsultantCreative Circle Apr 2023 - Aug 2024Los Angeles, Ca, UsAssisted on several projects, including marketing operations transformation for a large regional healthcare system as well as a digital transformation project for a F1000 company in the education space. -
R&D, Cx And Customer Journey StrategyValtech Oct 2021 - Dec 2023Worldwide, FrAdvisor and consultant to select global F500 clients of this leading consultancy on opportunities relating to next best action, customer journey orchestration, personalization, marketing operations, and related areas.Client engagements included personalization and journey orchestration strategy with an F100 consumer electronics company as well as personalization and marketing operations strategy with an F500 apparel company. -
Ceo & Co-FounderDigics Inc. Jan 2020 - Dec 2021Arlington, Va, UsCo-founded in 2020; acquired in December of 2021 by Alef Edge Inc. SaaS-based freelance hiring platform utilizing AIML that we built and grew to an audience of over 850,000 freelancers. We graduated through the Newchip Accelerator Program in late 2020. In January 2021, we acquired Moonlighting, a complementary SaaS platform that enabled strategic growth for the platform. -
Head Of Customer And Employee Experience StrategyCravety Feb 2019 - Jul 2020West Palm Beach, Florida, UsCo-developed the strategy and framework for the company's core product offering, utilizing AI and next best action approaches for customer and employee experience. I also worked on the experience strategy, design, and implementation team responsible for customer and employee experience initiatives for enterprise customers.Was a strategic lead on the Dell / VMware partnership, bringing employee experience next best action solutions to several F500 customers, including FedEx, and working with VMware on the rollout of their employee experience go-to-market strategy and execution.Cravety clients include: Carefirst, Coca-Cola Company, FedEx, Honeywell, Johnson & Johnson, University of Miami, and others. -
Svp ExperienceYes& Agency Sep 2017 - Feb 2019Alexandria , Va, UsI joined the Yes& team when my digital experience agency, Carousel30, was acquired in Fall of 2017 and oversaw the transition of the team and clients to the new agency. I served on the excecutive team and led the customer experience and digital experience practices at the firm, leading strategy and implementation for several large-scale digital transformation, customer experience, and digital marketing and advertising initiatives while there.Clients included Choice Hotels, Dell EMC, Intel, Symantec, Bozzuto, USDA, Department of Transportation, Fairfax County Government, and more. -
Founder & Ceo, Digital Transformation StrategyCarousel30, A Yes& Company Jan 2003 - Sep 2017Alexandria, Virginia, UsCo-founded in 2003; acquired in 2017 by Yes& Agency.Founder of this enterprise digital experience, marketing, and web application development firm focused on financial services for the private and public sector, that was acquired by PCI Communications to form Yes& in the Fall of 2017, and continued to work there until early 2019, leading the digital experience team.Carousel30 built mission-critical web applications including those for medium and large financial services institutions and public sector entities. These ranged from banks and credit unions, to investment firms, and the insurance industry.While proud of my overall time at Carousel30, there are a few key highlights:1) Successful acquisition/exit after growing the company over a 14-year period and massive change in the digital marketing and experience industry2) When my primary focus was on business development/sales (when I served as VP Strategy), I grew our revenue by 100% within a 12-month period3) During the 2008-9 financial crisis, we were able to grow our revenue by over 150% through strategic partnerships and new client acquisition4) Acquired Red Tree Systems in 2009 which grew the revenue and team size, as well as our ability to serve more technology-oriented customers.While primarily focused on the financial services sector, we served customers across industries, including AARP, AOL, CQ Roll Call, MTV Networks, The Nature Conservancy, NASA, National Park Service, Porsche, Sunrise Senior Living, Toyota, TV One, United Nations, VW, and others. Carousel30's work was recognized by the Webby Awards, ADDYs and was featured in Advertising Age, Communication Arts, Web Designer Magazine and Website Magazine. -
Director Of Product Design & MarketingMulticity Oct 1999 - Dec 2002SaaS-based startup in the communications technology space that gained a community of over 1 million users over the period of time I assisted with both product and marketing. I worked as a part of the Product Development team to refine several applications and develop the Auctions and Community products from scratch. While in this position, Multicity was featured in the Yahoo! 100 Best sites on the Internet, and was a finalist in the Codie Awards.Product Development, User Experience Design and Interactive Design for a software startup that provided SaaS applications to Coca-Cola, Amnesty International, CBC, Conservation International, Hewlett Packard, Lionsgate, PBS, Raytheon Aircraft, Telemundo, University of Maryland, U.S. Chamber of Commerce, VeriSign and more. Multicity raised $11 million in venture capital, and through a combination of advertising and a pioneering grassroots online marketing effort, had a member base of several million at its peak.
Greg Kihlstrom Education Details
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Marymount UniversityManagement And Operations -
Quantic School Of Business And TechnologyMaster Of Business Administration - Mba
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Newchip AcceleratorStartup Accelerator Program
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Andrews UniversityInteractive Media
Frequently Asked Questions about Greg Kihlstrom
What company does Greg Kihlstrom work for?
Greg Kihlstrom works for De Gruyter Brill
What is Greg Kihlstrom's role at the current company?
Greg Kihlstrom's current role is Author.
What schools did Greg Kihlstrom attend?
Greg Kihlstrom attended Marymount University, Quantic School Of Business And Technology, Newchip Accelerator, Andrews University.
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