Leading a team of content professionals at Capital One (Canada). Working with brilliant writers, editors, localization specialists, art directors, designers and marketers in the creation of advertising and customer communications across all channels.

Led a distributed team dedicated to ensuring that Square’s brand resonates globally, and directly managed 10 marketing and localization specialists in 5 countries.Key Accomplishments:• Supported the launch of Square’s website and marketing content into four new markets (Ireland, France, Spain and U.S. Spanish). Represented the team in executive-level GTM (go-to-market) calls.• Negotiated budget approval and conducted hiring to double the size of the team. Authored a multi-year VMSR (Vision, Mission, Strategy and Roadmap) outlining priorities anchored to the wider company strategy. Improved professional development and accountability by rolling out a revamped OKR (Objectives and Key Results) framework. Led teambuilding summits in San Francisco and Dublin.• Built relationships with stakeholders in Product Marketing, Brand Marketing, Creative, Engineering and other teams. Established best practices for global-ready messaging and brought the team into the approval loop of international marketing campaigns and product content.• Launched a project prioritization framework, freeing up 30% of the in-house team’s time to focus on the highest-visibility, highest-revenue assets.• Improved vendor/agency productivity by enabling greater access to in-house tools. Prepared for an increase of outsourced and AI-enabled content by launching a program to capture quality data and establish minimum quality standards.• Improved search engine optimization (SEO) in non-English locales by training team members on Searchmetrics, the in-house tool, and optimizing content scores on product pages and blogs to 80% or higher.

Led day-to-day content marketing operations, elevating the company’s brand and driving sales. Managed a team of 5 producers based in Toronto and Vancouver.• Oversaw a consumer and B2B content flow responsible for more than $2 million in quarterly revenue.• Met and exceeded KPIs related to user engagement, conversion volume and production cost.• Trained a new team in Australia to replicate the Canadian team’s approach to content production.• Worked with the Customer Support team on emergency Covid-19 messaging and rolled it out across relevant pages, decreasing the number of call centre inquiries by 50%.

Successfully launched and managed a new “branded content” business vertical in Canada.• Ran pitch meetings to present campaign and story ideas to potential sponsors.• Delivered over $500,000 worth of business in year one and 16% growth in year two by attracting new clients such as Visit Florida, San Francisco Tourism, Korea Tourism Organization and Tahiti Tourism.• Developed original content, blog posts, videos and tactical promotions, achieving an average reach of 2.5 million people on O&O channels and paid social media.

Ran digital strategy and the publishing calendar for Travelzoo Canada’s owned-and-operated marketing and e-commerce channels. • Planned, produced and launched hundreds of demand-generating email blasts, homepage features, mobile app push notifications and paid social media posts for an audience of 1.5 million Canadians.• Leveraged data from Google Analytics, A/B tests and customer surveys to generate insights and improve performance. Increased average email open rates by 20%.• Rebuilt postal code database to improve targeting, saving $75,000 on customer acquisition costs.• Partnered with Product Development team to launch UI/UX improvements including a new website.• Localized and transcreated content from other countries to appeal to Canadian audiences.

Drove digital marketing, content creation and e-commerce strategy for high-profile advertisers in the travel and leisure sectors.• Managed a portfolio of 50+ clients including Air France, Expedia and Disney• Wrote product landing pages and implemented tracking methods for each campaign• Used post-mortem insights to make performance optimization recommendations• Devised content localization strategy for French-language product pages• Became the first Travelzoo employee to have work published in the Toronto Star

Conducted end-to-end project management for a boutique agency that publishes “country branding” advertorials in Foreign Policy magazine and other high-profile publications.• Completed projects in four countries: Brazil, South Africa, Ghana and Cape Verde.• Interviewed newsmakers, CEOs and politicians on topics such as foreign direct investment, economic growth and environmental sustainability.• Recruited and managed small in-country teams of writers and salespeople.• Onboarded sponsors to deliver a profit for all projects.

Joined a newly created digital team at one of France's leading animation studios. Produced family-friendly interactive content including the company's first-ever mobile video series the year the iPhone was released. Marathon Media is now known as Zodiak Kids.

Conducted research in English and French about anti-spam and phishing legislation in OECD member states. Populated data in a CMS (Content Management System) for the launch of an informational website. Worked part-time while completing Master’s degree.