AeroLeads people directory · profile
Greg Acton Email & Phone Number
Director Marketing Operations
at
VIAVI Solutions
1 work email found
@viavisolutions.com
3 phones found area 163 and 408
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Director Marketing Operations
Location
San Francisco Bay Area, United States
Who is Greg Acton? Overview
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Quick answer
Greg Acton is listed as Director Marketing Operations at VIAVI Solutions, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at viavisolutions.com, phone signal with area code 163, 408, and a matched LinkedIn profile for Greg Acton.
Greg Acton previously worked as Director Marketing Operations ✦ Increased Marketing ROI 200% ✦ Built data driven culture at Viavi Solutions and Director Strategic Business Analytics ✦ Built Market Intelligence Practice ✦ Guidance for $5B mrkt at Viavi Solutions. Greg Acton holds Master Of Science - Ms, Mechanical Engineering from United States Naval Academy.
Company email context
Email format at VIAVI Solutions
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{first}.{last}@viavisolutions.com
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Profile bio
About Greg Acton
As a strategy and operations executive I’ve developed data driven management processes and systems that increased marketing ROI 100%. I've have driven numerous strategic initiatives at highly regarded organizations, improving share and profitability in markets of over $35B. I lead highly effective teams that seemlessly integrate technologies to automate business processes and facilitate data driven business decisions.I SPECIALIZE IN:➤ PROCESS IMPROVEMENT: Revitalized lead management processes driving 100% increase in lead conversion rate➤ STRATEGIC PLANNING: Conducted portfolio analysis that recovered growth trajectory of a flagship $2B product line➤ EXECUTION: Led cross-functional team that raised attach rate of high margin accessories adding $2M annual revenue➤ INFORMATION MANAGEMENT: Constructed integrated systems enabling data driven decisions and continuous improvementCAREER HIGHLIGHTS INCLUDE:🔹 Instituted a performance management culture resulting in 2x ROI from marketing investments🔹 Drove major systems projects: new CRM integration, Website OS upgrade & UX overhaul, Tableau reporting structure🔹 Built competitive intelligence & analytics practice, providing insights & guidance for multiple business units🔹 Excellence award for establishment of standard engagement process for broad centralized engineering group Reach out for a conversation: greglacton@gmail.comEDUCATION➤ MBA, Northwestern University, Kellogg School of Management➤ Bachelor of Science, Mechanical Engineering, United States Naval AcademyMORE ABOUT ME:Naval Career➤ Awarded Navy Achievement Medal for exemplary preparation and execution of a major ship wide overhaul➤ Nuclear Surface Warfare Officer - Served aboard a nuclear cruiser with responsibility for maintenance and operation of two reactors and propulsion plantsCorporate Career➤ Over 20 years of experience in top organizations with exposure to a broad set of roles and functions providing a unique ability to bridge organizational boundaries and enhance operational excellence.➤ Experienced in 6-Sigma and Lean management techniques to objectively analyze challenges, develop effective solutions and drive measurable results.Personal➤ I do my best thinking when cycling, both road and mountain, along the amazing routes in Northern California➤ Avid sports fan who loves witnessing any spirited competition
Listed skills include Cross Functional Team Leadership, Strategy, Program Management, Product Management, and 15 others.
Current workplace
Greg Acton's current company
Company context helps verify the profile and gives searchers a useful next step.
Viavi Solutions
Website
AeroLeads page
9 roles
Greg Acton work experience
A career timeline built from the work history available for this profile.
Director Marketing Operations ✦ Increased Marketing Roi 200% ✦ Built Data Driven Culture
Transformed technology stack and business processes creating a performance management culture that raised marketing ROI 200%🔹 Led cross-functional lean initiative resulting in 2X lead conversion rate🔹 Transformed website user experience lowering bounce-rate 70%🔹 Created state of the art Tableau data driven management environment Led numerous transformational initiatives spanning organizational boundaries achieving enhanced customer experience, increased organizational efficiency and revenue growth
Director Strategic Business Analytics ✦ Built Market Intelligence Practice ✦ Guidance For $5B Mrkt
Leveraging strategic vision and talent for distilling actionable guidance for complex market environments, I supported multiple business units with ongoing visibility and data driven guidance to support the ongoing growth in highly competitive markets🔹 Developed / maintained detailed competitive market models for 13 unique businesses🔹 Delivered actionable investment assessment fueling growth of key BU 🔹 Identified gap in next gen product uptake driving focus and accelerated adoption
Mar 2015 - Mar 2018
Director Strategy And Planning ✦ Growth Strategies For $35B Mkt ✦ C-Level Decision Support
Member of a highly regarded strategy function where I led numerous collaborative initiatives spanning all business functions and diverse market segments🔹Drove portfolio analysis that recovered growth trajectory of a flagship $2B product line🔹Led team that raised attach rate of high margin accessories adding $2M annual revenue🔹Established cross functional pricing council to facilitate collaborative pricing strategiesProvided impactful guidance to senior executives on topics ranging from portfolio strategy, response to industry disruption, pricing, market expansion and go to market optimization
Jan 2011 - Jul 2014
Senior Program Manager ✦ Served 12 Business Units ✦ Managed 70+ Simultaneous Projects
Developed integrated information systems and scalable planning and execution processes that enabled a disparate group of centralize engineering services to seamlessly serve a broad group of unique business units🔹 Excellence award for engagement process that efficiently sourced 4 central eng groups to 12 BUs🔹 Developed robust planning, reporting and assessment tools significantly increasing engineering productivity
Apr 2008 - Dec 2010
Engineering Program Manager ✦ Introduced Productivity Kpis And Continuous Improvement Process
Responsible for three independent cross functional product teams serving distinct markets and management of 6+ simultaneous new product introduction projects.
Oct 2006 - Mar 2008
Small Business Owner
The Smiling Frog
Built an innovative resale enterprise from the ground up, focusing on operational efficiency, premium quality and superior information management.
Jul 2004 - Oct 2006
Supplier Program Manager
Aug 2000 - Jun 2004
Product Development Engineer
Dec 1993 - Aug 1998
Team & coworkers
Colleagues at VIAVI Solutions
Other employees you can reach at viavisolutions.com. View company contacts →
AE
Alex Esparza
Colleague at Viavi SolutionsWichita, Kansas Metropolitan Area, United States
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DH
Debbie Haynes
Colleague at Viavi SolutionsSan Jose, California, United States
View →
JA
Jdean Asis
Colleague at Viavi SolutionsTanzania, United Republic Of
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KL
Keith Loiselle
Colleague at Viavi SolutionsIndianapolis, Indiana, United States
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WP
William Proctor
Colleague at Viavi SolutionsMinneapolis, Minnesota, United States
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JS
Jeanne Sauer
Colleague at Viavi SolutionsYountville, California, United States
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CC
Cheryl Conner
Colleague at Viavi SolutionsSan Francisco Bay Area, United States
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SM
Sylvain Mailhot
Colleague at Viavi SolutionsGatineau, Quebec, Canada
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JB
James Belle
Colleague at Viavi SolutionsSanta Rosa, California, United States
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RW
Rodney Weaver
Colleague at Viavi SolutionsLong Beach, California, United States
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Alex Esparza
Colleague at Viavi SolutionsWichita, Kansas Metropolitan Area, United States
View →
DH
Debbie Haynes
Colleague at Viavi SolutionsSan Jose, California, United States
View →
JA
Jdean Asis
Colleague at Viavi SolutionsTanzania, United Republic Of
View →
KL
Keith Loiselle
Colleague at Viavi SolutionsIndianapolis, Indiana, United States
View →
WP
William Proctor
Colleague at Viavi SolutionsMinneapolis, Minnesota, United States
View →
JS
Jeanne Sauer
Colleague at Viavi SolutionsYountville, California, United States
View →
CC
Cheryl Conner
Colleague at Viavi SolutionsSan Francisco Bay Area, United States
View →
SM
Sylvain Mailhot
Colleague at Viavi SolutionsGatineau, Quebec, Canada
View →
JB
James Belle
Colleague at Viavi SolutionsSanta Rosa, California, United States
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RW
Rodney Weaver
Colleague at Viavi SolutionsLong Beach, California, United States
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2 education records
Greg Acton education
Master Of Science - Ms, Mechanical Engineering
United States Naval Academy
Mba, Operations, Strategy
Northwestern University - Kellogg School Of Management
FAQ
Frequently asked questions about Greg Acton
Quick answers generated from the profile data available on this page.
What company does Greg Acton work for?
Greg Acton works for VIAVI Solutions.
What is Greg Acton's role at VIAVI Solutions?
Greg Acton is listed as Director Marketing Operations at VIAVI Solutions.
What is Greg Acton's email address?
AeroLeads has found 1 work email signal at @viavisolutions.com for Greg Acton at VIAVI Solutions.
What is Greg Acton's phone number?
AeroLeads has found 3 phone signal(s) with area code 163, 408 for Greg Acton at VIAVI Solutions.
Where is Greg Acton based?
Greg Acton is based in San Francisco Bay Area, United States while working with VIAVI Solutions.
What companies has Greg Acton worked for?
Greg Acton has worked for Viavi Solutions, Juniper Networks, Finisar, The Smiling Frog, and Sun Microsystems.
Who are Greg Acton's colleagues at VIAVI Solutions?
Greg Acton's colleagues at VIAVI Solutions include Alex Esparza, Debbie Haynes, Jdean Asis, Keith Loiselle, and William Proctor.
How can I contact Greg Acton?
You can use AeroLeads to view verified contact signals for Greg Acton at VIAVI Solutions, including work email, phone, and LinkedIn data when available.
What schools did Greg Acton attend?
Greg Acton holds Master Of Science - Ms, Mechanical Engineering from United States Naval Academy.
What skills is Greg Acton known for?
Greg Acton is listed with skills including Cross Functional Team Leadership, Strategy, Program Management, Product Management, Process Improvement, Leadership, Product Development, and Business Strategy.
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