Greg Acton Email & Phone Number

As a strategy and operations executive I’ve developed data driven management processes and systems that increased marketing ROI 100%. I've have driven numerous strategic initiatives at highly regarded organizations, improving share and profitability in markets of over $35B. I lead highly effective teams that seemlessly integrate technologies to automate business processes and facilitate data driven business decisions.I SPECIALIZE IN:➤ PROCESS IMPROVEMENT: Revitalized lead management processes driving 100% increase in lead conversion rate➤ STRATEGIC PLANNING: Conducted portfolio analysis that recovered growth trajectory of a flagship $2B product line➤ EXECUTION: Led cross-functional team that raised attach rate of high margin accessories adding $2M annual revenue➤ INFORMATION MANAGEMENT: Constructed integrated systems enabling data driven decisions and continuous improvementCAREER HIGHLIGHTS INCLUDE:🔹 Instituted a performance management culture resulting in 2x ROI from marketing investments🔹 Drove major systems projects: new CRM integration, Website OS upgrade & UX overhaul, Tableau reporting structure🔹 Built competitive intelligence & analytics practice, providing insights & guidance for multiple business units🔹 Excellence award for establishment of standard engagement process for broad centralized engineering group Reach out for a conversation: greglacton@gmail.comEDUCATION➤ MBA, Northwestern University, Kellogg School of Management➤ Bachelor of Science, Mechanical Engineering, United States Naval AcademyMORE ABOUT ME:Naval Career➤ Awarded Navy Achievement Medal for exemplary preparation and execution of a major ship wide overhaul➤ Nuclear Surface Warfare Officer - Served aboard a nuclear cruiser with responsibility for maintenance and operation of two reactors and propulsion plantsCorporate Career➤ Over 20 years of experience in top organizations with exposure to a broad set of roles and functions providing a unique ability to bridge organizational boundaries and enhance operational excellence.➤ Experienced in 6-Sigma and Lean management techniques to objectively analyze challenges, develop effective solutions and drive measurable results.Personal➤ I do my best thinking when cycling, both road and mountain, along the amazing routes in Northern California➤ Avid sports fan who loves witnessing any spirited competition

Listed skills include Cross Functional Team Leadership, Strategy, Program Management, Product Management, and 15 others.