Greg Larson Email & Phone Number

Phoenix, Il, Us

Sterling manufactures sustainable site access products and provides construction services of temporary roads and bridges to utilities and contractors.> Reported directly to the CEO, led a team of five direct reports across two business units. Drove marketing strategy, sales support including RFI & RFP fulfillment, brand strategy and identity, campaign development, tradeshow and live event production, and employee communications. > Partnered with Sales to segment and prioritize key accounts to shift the revenue mix from dependency on volatile midstream oil and gas to more predictable power transmission and distribution market. Revenue of Power T&D increased from 40% to 73% over 2-year period.> Created and published quarterly business scorecard for company’s largest two customers to report client’s KPIs. Remained preferred provider despite aggressive competitor pricing.> Established brand strategy and sales materials for multiple new products, including TerraLam® and TerraCross™ Bridges, resulting in new customer acquisition and increased customer spend. > Collaborated with CEO and VP, Innovation to position new business unit, Sterling Structural, to disrupt the mass timber industry and drive $90M in project proposals in the first year.> Sourced and managed external agency and freelance relationships to maximize efficiency and elevate the perception of the company from local provider to industry leader.

New York, New York, Us

Provide strategic and tactical leadership of consumer engagement programming for Mondelez brands including: Oreo, Chips Ahoy, Ritz, Triscuit, Wheat Thins, Sour Patch Kids, Swedish Fish

TeeOff.com by PGA TOUR was the official tee time reservation site of the PGA TOURManaged branding and communication strategy for launch of TeeOff.com mobile application. Mobile app bookings exceeded expectations contributing over 10% of total revenue in the first week.

Culver City, California, Us

Walton Isaacson is a multicultural and general market brand and experiential agency Clients: Beam Suntory, Miller Coors, Russell Brands (Spalding), Tyson Foods > Promoted from Group Account Direct to Account Management department lead and Executive Team member. Focused on client satisfaction, brand marketing, business analysis, contract negotiations, financial management, and implementing best practices (five direct reports, department of twenty).> Oversaw first integrated campaign for Skinnygirl Cocktails, outscoring Alcohol and General ad norms and driving exponential growth of social media brand mentions and branded online search. Brand was named fastest-growing spirit brand with 388% increase in growth.> Transformed Basil Hayden’s communication strategy from a traditional approach into a progressive digital content and social marketing campaign resulting in dramatic growth (+45%).> Oversaw creative development and implementation of brand identity systems for Knob Creek, 2Gingers Irish Whiskey, and Skinnygirl Cocktails bringing consistency through the line. > Account Management lead for successful new business reviews of Spalding and Tony Roma’s accounts resulting in 20% revenue increase recruited teams, and guided client onboarding.

Culver City, California, Us

New York, Ny, Us

Account lead on Budweiser's global broadcast & digital initiatives for World Cup 2010 (South Africa), Bud Light (Super Bowl, broadcast), Bud Light Lime (product launch) and Busch family brands. Project work for McDonalds, Henkel, and multiple new business efforts.

Minneapolis, Mn, Us

Clients: Lincoln Financial Group, Staples, LL Bean, U.S. Bank