Programme Coordinator: BA (Hons) International Fashion Business including curriculum design, development and delivery. (MQA Accreditation) Programme Leadership: Diploma in Fashion Marketing, Diploma in Fashion Business. (MQA Accreditation) Programme Developer: Diploma in Fashion Retail Business. Programme Management: Diploma in Fashion Styling. (MQA Accreditation)

I have joined Huat Key as the Business Strategy and Retail Marketing Adviser, bringing with over 15 years of my retail experience, with deep knowledge in multiple verticals including luxury fashion, accessories, leather goods, and general retail. Retail Marketing is one of HK’s core business areas, and the area provides specific industry expertise to complement the existing Professional Services and Product teams. The Retail Marketing is a component providing both strategic and tactical consulting services to customers, and supporting the development of industry relevant applications. I have served as a retail advisor and lecturer for 8 years (2 universities & 8 brands); has also served as a creative director for merchandise development of a coming theme park in Malaysia.Having planned and implemented high value business solutions, in a wide number of solution areas, both as a corporate executive and as a consultant, my knowledge of Marketing, Supply Chain, Store Operations, and Merchandising provides a broad based, pragmatic approach to a wide variety of retail challenges.Proven track record of using business analytic to integrate data-driven, actionable steps into sustainable business processes and workflows, provides a comprehensive, executable vision for retailers.

1. Designed academic course modules and conducted various workshops for training in buying trips, art installation, exhibition and window display and fashion show coordination.2. Instructed students in use of viral marketing to fashion communication.3. Uses effective materials to improve students’ in conceptualization and product research anddevelopment. Practice the importance of Visual Merchandising & Packaging.4. Monitor a minimum of 40 students’ Personal & Profession Development every quarter.• Coordinated students with industry practice and major retailers – Louis Vuitton, Chanel, Dior etc.• Provided opportunities for student to intern at local luxury and high street retailers.• Assisted new brands event – Dr. Denim by Materiél, Stussy KL Chapter by Showroom etc.• Various Seminars hosted at Limkokwing University & Sunway College.• Promoted and exposed young designers who won awards – Man Chien, Alan Ooi etc.• Cooperated with shopping malls for launching and new season events.• Worked closely with local publisher – Nu You Mag, Hanger Mag, Oxygen Mag, etc.

1. Fast-track ladder promotion from Brent Cross branch’s sales assistance to assistance store manager and transferred to HQ as merchandiser cum buyer.2. Experienced in store daily operation and management of an average of 30 staffs (highest at 45).3. Coordination of window display, store layout and merchandising range planning.4. In-charge of sourcing clothing department from China and Japan with an OTB of GBP250,000/season.• Achieved 4 weeks in a row for top sales branch – GBP 1.2 million during Christmas 2008.• Coordinated and planned annual inventory stock check with 2% variances in shortage / lost stock.• Start up and developed new branches in Cambridge and Blue Water Shopping Centre.• Briefing and training on new EPOS system and cross-channels retail system – Online X Catalog X Store