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Marketing leader with particular expertise and experience in fast-growth startups. I drove the go-to-market strategy at extraordinary companies such as AppDynamics, Harness, and Kenna Security. I've been fortunate enough to have several exits, as well as amazing team members who helped get me there.I'm particularly good at: • Generating sales-qualified pipeline • Creating world-class content and storytelling • Identifying, hiring, and coaching the next marketing superstars
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Marketing ConsultantGh MarketingSan Francisco, Ca, Us -
Vp MarketingConductorone Nov 2024 - PresentPortland, Or, Us -
Growth And Pipeline Via Storytelling And ContentConsultant / Self-Employed Aug 2023 - Oct 2024Working with Unusual Ventures and Menlo portfolio companies to hone in on their strategic narrative and go-to-market efforts, with a focus on generative AI solutions. The goal: add outsized value at every step of my engagement. -
Vp MarketingVivun Jul 2020 - Jul 2023Oakland, California, UsBacked by Menlo, Accel, Tiger Global, Salesforce Ventures, Atlassian Ventures, and Unusual Ventures, Vivun equips PreSales and revenue leaders with the world's first AI-powered platform.• Arrived at seed stage and guided the marketing function through series C and double digit ARR.• Built a team that generated a majority of pipeline and closed business including enterprise logos such as Snowflake, Riverbed, ADP, and Informatica.• Put in place the first foundations of category creation including Gartner Cool Vendor awards/market guides as well as G2 market grids and recognition. -
Vp MarketingHarness Jun 2017 - May 2020San Francisco, California, UsThe “second play” for AppDynamics founder Jyoti Bansal, Harness is funded by Menlo, GV, ServiceNow and Unusual Ventures.• Launched the company out of stealth (brand/PR/web site/social) and created its go-to-market strategy.• Built a demand generation engine that resulted in one of the fastest-growing SaaS companies of all time; 70% of new logos were sourced through marketing campaigns and initiatives.• Responsible for PR, corporate communications, and overall brand, and ultimately hired/managed a team of 10 high performance players in the areas of digital, field marketing, ABM, and ops. -
Vp Marketing (Acquired By Cisco In 2021)Kenna Security Dec 2014 - Jun 2017Santa Clara, California, UsFunded by Bessemer & USVP, Kenna is a modern vulnerability management company that was acquired by Cisco for $500M. I built a scalable lead gen machine that brought a non-existent pipeline into 3x coverage; at the same time, I shifted our focus to enterprise deployments, running campaigns that led to hundreds of new logos including over a dozen new Fortune 500 customers. -
Sr. Director Of Marketing (Acquired By Cisco In 2017)Appdynamics Nov 2009 - Aug 2013San Francisco, Ca, UsFunded by Greylock, Lightspeed, and Kleiner Perkins, AppDynamics was acquired by Cisco for $3.7B. And it was a ride!• 65% of qualified opportunities generated by mixture of “freemium” and traditional demand gen programs• Consistently achieved over 3x pipeline coverage – company always exceeded quarterly revenue targets• Began as 2nd marketing hire, ultimately managed team of 20 high-impact contributors
Greg Howard Education Details
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Tufts UniversityEnglish -
University Of California, DavisEnglish
Frequently Asked Questions about Greg Howard
What company does Greg Howard work for?
Greg Howard works for Gh Marketing
What is Greg Howard's role at the current company?
Greg Howard's current role is Marketing Consultant.
What is Greg Howard's email address?
Greg Howard's email address is gr****@****ness.io
What is Greg Howard's direct phone number?
Greg Howard's direct phone number is (415)-442*****
What schools did Greg Howard attend?
Greg Howard attended Tufts University, University Of California, Davis.
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