Greg Licata Email & Phone Number

Charleston, South Carolina, US

Ponte Vedra Beach, Florida, US

Responsible for the strategy and delivery of our innovative subscription-based telehealth and diagnostic wearables solutions. Driving new strategies and delivering solutions that disrupt the market and lead to better solutions and outcomes for our clients and their employees.

Responsible for the strategy and delivery of our innovative subscription-based telehealth and diagnostic wearables solutions. Driving new strategies and delivering solutions that disrupt the market and lead to better solutions and outcomes for our clients and their employees. Translate strategy into actionable goals for performance and growth and.

Little Rock, Arkansas, US

• Was responsible for ensuring that from concept to market launch and beyond, DataPath’s products and strategies were profitable and addressed the challenges facing our clients with state of the art solutions designed to.
• Health Saving Accounts
• Defined Contribution Plans
• Virtual Payment Cards
• COBRA and Retiree Billing
• Workers' Comp Indemnity Payments

Brentwood, TN, US

• General Manager responsible for the overall management of the Healthcare division, implementing new strategies and plans, establish organizational and product objectives and goals and managing all product development
• Recruited as general manager to launch and manage the startup Healthcare division
• Led Healthcare product, operations and business development activities and strategies
• Developed industry leading healthcare software and payments product from the ground up.
• Managed the Healthcare product roadmap, development priority and development lifecycle
• Oversaw Healthcare marketing plan and developed pricing strategy

• Led the Board of Directors and overall operational management of the organization
• Founded SIGIS with industry leaders to deliver solutions to necessary to comply with IRS healthcare debit card processing regulations
• Facilitated industry wide meetings attended by health plans, debit card issuers, payment card networks, merchant acquirers, software vendors and merchants to build requirements
• Delivered an industry standard solution that significantly enhanced healthcare debit card processing, improved efficiency and reduced costs of employee benefit transactions
• Worked with senior leadership of some of the largest corporations in the United States including MasterCard, VISA, Humana, CVS/Caremark, Medco and Wal-Mart among others
• Oversight and management of vendor relationships and daily operations

• Led strategic planning and development of new profit centers for the healthcare division.
• Developed strategic partnerships to enhance Metavante’s healthcare offering
• Advised healthcare division on the direction of the industry and product and operations strategies
• Developed standardized contracts for Metavante’s suite of healthcare products and initiatives
• Negotiated the Healthcare division's large contracts
• Raised Metavante’s profile in the healthcare and transaction processing industries as a frequent trade show and conference speaker and via contributions to industry publications

US

• Led a staff of 25 professionals, managing Client Implementation, Systems Integration, Technical Support, Account Management, Product Development, Product Consulting and Operations Administration.
• Implemented and integrated all key clients including Cigna, BCBS of FL, ADP and Ceridian
• Led the product development process including managing the product develop calendar and life cycle management and personally created product designs and design requirements
• Chaired the steering committee, responsible for determining the strategic direction of the company’s products, determine release schedules and prioritize individual system enhancements and bug fixes
• Led several corporate strategic initiatives including new product market opportunities utilizing alternative payment methodologies expected to double division revenues
• Negotiated contracts and service level agreements for key customers and partners including Cigna and American Express