Greg Lieber Email & Phone Number

New York, Ny, Us

Rochester, Ny, Us

Los Angeles, Ca, Us

Amsterdam, Noord-Holland, Nl

Santa Monica, California, Us

New York, Ny, Us

San Francisco, Ca, Us

I was recruited by the Chief Customer Officer to rebrand API program to the Twitter Marketing Partners program and oversee the Ads API ecosystem, growing API revenue to $3.1B in 2022. I collaborated with product, engineering, and partner ecosystem to build and launch multiple products while leading a global team across the US, EMEA, and APAC regions. As a vocal leader with the ability to guide a global team of partner managers, I successfully built internal awareness and revenue growth of our program resulting in over $25M of incremental ad spend and over 300 API partner activations on Twitter. Other key highlights:-Led Twitter’s Ads API efforts, a $3 billion plus annual business used by over 4 million ad accounts and 3,000 developer partners-Managed team of revenue and technical program managers that oversaw Twitter Marketing Partner program, Twitter’s flagship ads developer program across categories such as creative, commerce, ad analytics, campaign management and audience management

New York, New York, Us

I led the organization’s partner/channel strategy and developed GTM efforts. I was accountable for managing end-to-end partnership execution and channel partner onboarding process for structured revenue programs with social and programmatic partners. I forged both business and product partnerships with major demand channels including Twitter, Pinterest, Amazon, and more. Other responsibilities/achievements:-Managed end-to-end partnership execution & client on-boarding process for structured revenue programs with Snapchat, Twitter, Google/YouTube, Facebook, and other ecosystem partners-Drove VidMob API Product Integrations with partners including Facebook, HubSpot, Yext, Twitter, Google, Pinterest, and LinkedIn

New York, Ny, Us

I designed and led processes for the agency to join various social platform partner programs. We became the first media agency to be included in Snapchat’s inaugural marketing partner program.

Santa Monica, Ca, Us

As a co-founder of one of the first cross-platform social media buying platforms, I helped grow the company to 150 people and managed over $500M in ad spend before being acquired by Brand Networks in 2015. I successfully drove global expansion efforts to extend the company into global markets (EMEA, LATAM and APAC) while building the ad operations team and campaign optimization processes, client services team, and sales/GTM teams, overseeing all data and channel partner relationships, including social channel, data, and enterprise partners. I worked closely with the CEO to create high-level company strategy, including product and partnership development, built semi-annual hiring plans, and developed a global growth strategy, retaining 100% of team members with an overall company retention rate of 75%+.

New York, Ny, Us

Marketing intern for the AARP Visa Card Program, the 4th largest partner at Chase. Responsible for developing product constructs and strategies to drive member engagement and loyalty.

I spent 5 years in the entertainment industry working in both talent and business management representing celebrity television and film talent.

B.S., Communication Studies

Mba, Marketing And Strategy