Responsible for the implementation and maintenance of technology within the Saleforce.com and Force.com platforms. Lead talented group of administrators and developers who strive to increase efficiencies, profitability, maintain quality and ensure continuous improvements.

Hands-on technical role, providing direction and leadership to technology projects and teams through all phases of project lifecycle. Technical liaison between stakeholders, vendors, and development to align project execution with corporate goals and vision. Leverage talent for communicating with technical and non-technical audiences alike. Engage closely with Executive Management to strategically align technology with business objectives.

Drive projects to meet business needs and resolve problems through new and existing technologies, uncovering and capitalizing on opportunities for improvement. Integrate complex analytics packages to measure campaign effectiveness, conversion funnels, website traffic, social buzz, SEO/SEM, and user interface. Lead modernization of event websites and back office infrastructure, improving business processes, internal/external user experience, and conversion rate.

Project-based role, guiding design and development of dynamic event websites for tech sector businesses, including iMedia Connection, iMedia Summits, dmg Energy, and Home events. Demonstrated mastery of Agile and Scrum methodologies, driving rapid iterative software development. Set technology plan to optimize resources and promote innovation. Adeptly balanced oversight for 30+ online properties, directing development teams of up to seven and managing vendors. Handled all client relationships, defining project scope, developing project briefs, and managing costs.

Recruited based on previous experience with ad:tech in previous role; thrived in consultative capacity, developing new website within highly ambitious and business critical deadline. Provided deep expertise and leadership in development and management of online technology for largest global digital marketing events company. Designed business processes, policies, and standards. Instilled emphasis on technology innovation across web, social, and mobile environments, while strengthening existing business initiatives.

Spearheaded startup and growth of development firm, leading teams of 15 in service delivery to more than 150 accounts. Established rich emphasis on providing top-tier customer service. Uncovered and leveraged deep insights into client needs and motivations to align development strategies based on unique requirements. Provided SEO/SEM, email marketing solutions, and overall online strategy for small and medium size businesses.

Lead designer on several pharmaceutical and oil and gas piping projects. Created corporate intranet and website. Contracted to Owens Corning to assist in development of real-time plant simulation that reported production rates and machine status.