Greg Loeffelholz Email and Phone Number

Responsible for the Managed Service business where our team leverages MotiveMetrics cutting-edge AI platform to create, launch, and manage over $100MM in monthly paid search spend for our clients. We partner closely with sophisticated marketers as an extension of their internal teams providing in-depth research to identify new opportunities, executing against an ongoing 30-day roadmap, and delivering advanced analytics to quantify the ROI impact for every action.

At MotiveMetrics our mission is to leverage advanced Natural Language and AI technology to help brands better understand their customers, align messaging to motivation at scale, and gain a competitive advantage in Paid Search advertising. We provide the edge to help sophisticated marketers win against the competition. Our +AI software platform is purpose-built to augment sophisticated marketers by uncovering new opportunities, identifying audiences and motivations, and creating ad copy tailored to each audience at scale. We combine advanced data science and machine learning with intuitive software and tailored service to deliver measurable value and enhance customer experience.

Responsible for ShopperSync™ customer data platform, programmatic inventory and 3rd party software integrations. ShopperSync™ is a cloud-based, customer data platform that connects Inmar's Retail Media and Marketing applications including Influencer Marketing, Conversational Commerce, Programmatic, Incentives and Promotions. I also represented Inmar with the IAB Tech Lab, TAG and other industry groups.

Responsible for Programmatic Inventory, Real-Time Bidding, Campaign Automation, Vendor Relationships, 3rd Party Integrations, Pixel/Tag Platform, Audience Segmentation and Product/Brand Taxonomy. Represented ownerIQ with industry groups. OwnerIQ was acquired by Inmar Oct 2019.

Boutique DM agency focused on performance-based advertising. #255 on the Inc 5000 list for 2013 of the fastest-growing, private companies in the US.

Responsible for the CUnet/Sparkroom Inquiry Generation and Marketing Services division with 50+ associates and P&L responsibility for $35MM in annual revenue. Service offerings included affiliate marketing, paid search & SEO, mobile marketing, social media and programmatic display advertising.

Responsible for sales, client services, and product development for websites in consumer finance and credit verticals.

Led website marketing, development of lead generation platform and digital media planning for ad agency specializing in direct response marketing.

Digital Media buying in display, email, and customer acquisition. Named Largest Rich Media Advertiser online by Nielsen Net Ratings in 2002 for the Shock the Monkey and Punch the Monkey banner campaigns. Pioneered flash animation for interactive games in digital display ads and behavior-based email marketing technology platform spun-off into Adknowledge.

Responsible for advertising sales, business development and campaign management for international accounts including Fujitsu, Microsoft, HP and Edmunds.com.

Assisted in the development of Citibank Argentina's first consumer banking website and promotional concepting and design.