Greg Parsons
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Greg Parsons Email & Phone Number

Product Development, Merchandising & Procurement Executive at Good Food Holdings | Driving Category & Revenue Growth & Optimizing Costs for Retail Food, Apparel, Housewares & CPG (formerly New Seasons & Kroger) at Good Food Holdings, LLC
Location: Portland, Oregon Metropolitan Area, United States 7 work roles 2 schools
1 work email found @kroger.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Role
Product Development, Merchandising & Procurement Executive at Good Food Holdings | Driving Category & Revenue Growth & Optimizing Costs for Retail Food, Apparel, Housewares & CPG (formerly New Seasons & Kroger)
Location
Portland, Oregon Metropolitan Area, United States
Company size

Who is Greg Parsons? Overview

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Greg Parsons is listed as Product Development, Merchandising & Procurement Executive at Good Food Holdings | Driving Category & Revenue Growth & Optimizing Costs for Retail Food, Apparel, Housewares & CPG (formerly New Seasons & Kroger) at Good Food Holdings, LLC, a with 13 employees, based in Portland, Oregon Metropolitan Area, United States. AeroLeads shows a work email signal at kroger.com and a matched LinkedIn profile for Greg Parsons.

Greg Parsons previously worked as Director of Procurement at Good Food Holdings, Llc and Head of Procurement at New Seasons Market. Greg Parsons holds Coursework Toward Bachelor Of Business Administration - Bba, Business Administration And Management, General from Portland State University.

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Email format at Good Food Holdings, LLC

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{first}.{last}@kroger.com
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Profile bio

About Greg Parsons

I'm a consumer-centric retail executive with a career built around amplifying brands and driving category, account and revenue growth—while also cutting cost. My experience spans retail food, housewares, CPG, and apparel. Having been raised on retail, my experience is both broad and deep, spanning product, merchandising, procurement, and strategy. It's this background that enables me to develop great teams and bring to life innovative, strategically aligned solutions for iconic global, national, and regional brands.Key Skills: Retail Product Development, Visual Merchandising, Team Building, Global Sourcing, Talent Development, P&L Management, Product Innovation, Marketing & Brand Strategy, Pricing Strategy, Storytelling, Project Management, Executive Consulting.

Listed skills include Merchandising, Retail, Visual Merchandising, Product Development, and 22 others.

Current workplace

Greg Parsons's current company

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Good Food Holdings, LLC
Good Food Holdings, Llc
Product Development, Merchandising & Procurement Executive at Good Food Holdings | Driving Category & Revenue Growth & Optimizing Costs for Retail Food, Apparel, Housewares & CPG (formerly New Seasons & Kroger)
philadelphia, pennsylvania, united states
Website
Employees
13
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7 roles · 28 years

Greg Parsons work experience

A career timeline built from the work history available for this profile.

Director Of Procurement

Current

Portland, Oregon, United States

Promoted to Director of Procurement for Good Food Holdings, the parent company of New Seasons Market, gaining expanded oversight of contract negotiations and cost cutting efforts across the enterprise.Key Wins: Negotiated GFH’s single largest retail spend contract, resulting in $60M in cost savings. Also, established a top-to-top meeting cadence with GFH C-suite and critical supplier partners, driving internal alignment on key supplier performance and financial asks while providing a greater level partnership with external stakeholders.

2022 - Present ~4 yrs 6 mos

Head Of Procurement

Portland, Oregon, United States

Accountable for all procurement, supplier management, and logistics activities. Led and developed a team of 12 by establishing a clear vision, mission and strategy to support New Seasons' business objectives.

2021 - 2022 ~1 yr

Retail Executive Consultant

1 Pov Consultant

Portland, Oregon Metropolitan Area

Following planned exit from Kroger Co., launched an independent consultancy that helps retail and food industry clients solve wholesale supplier challenges, identify growth opportunities, optimize product mix, address supply chain issues and ideate private label packaging concepts.

2020 - 2021 ~1 yr

Senior Director, Home And Home Product Development

Portland, Oregon Metropolitan Area

Promoted and led a team of 100+ associates who delivered strong annual sales performance and growth through outstanding purchasing, merchandising, and product development. Accountable for product mix, merchandising and marketing planning, and seasonal event coordination. Maintained full P&L accountability.Key Wins: Achieved record-breaking sales and margin results while navigating the intricate challenges presented by the Covid-19 pandemic. Also, spearheaded and drove planning for a state-of-the-art general merchandise store that will now be the basis for future store remodels and openings.

2017 - 2020 ~3 yrs

Senior Director, Home & Apparel Product Development

Portland, Oregon Metropolitan Area

Oversaw design, development, sourcing, and financial performance for all private-label home goods and apparel. Developed team into a powerhouse unit (30) that delivered eight consecutive years of growth in sales, margin, and profitability.Key Wins: Took private label sales from 14% of total volume (2009) to 19% (2015). Also, launched the first private label product lifecycle management tool for general merchandise and created a merchant training program that improved existing talent and built future bench strength.

May 2009 - 2017

Divisional Merchandise Manager

Portland, Oregon Metropolitan Area

Promoted to DMM and served in three distinct roles across home improvement, sporting goods, and automotive & storage. Led and developed category buying teams of up to 150 in modernizing, revitalizing and driving robust performance through a period of rapid growth and the challenging U.S. economic recession. Key Wins: Delivered strong bottom-line profitability by launching new categories / assortments to offset rising costs and shifts in consumer spending. Also, transformed in-store furniture shopping from an associate-driven model to a self-service concept to expedite the shopping experience.

2003 - 2009 ~6 yrs

Category Manager

Portland, Oregon Metropolitan Area

Following early career retail management and merchandising roles for Fred Meyer, was promoted to category manager with oversight of Fred Meyer’s women’s gift accessories and cosmetics. Later, directed the seasonal category with leadership over all holiday buys.Key Win: Successfully transitioned seasonal programs to direct import purchases, saving the company millions of dollars.

1999 - 2003 ~4 yrs
Team & coworkers

Colleagues at Good Food Holdings, LLC

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2 education records

Greg Parsons education

Coursework Toward Bachelor Of Business Administration - Bba, Business Administration And Management, General

Coursework Toward Bachelor Of Business Administration - Bba, Business Administration And Management, General

FAQ

Frequently asked questions about Greg Parsons

Quick answers generated from the profile data available on this page.

What company does Greg Parsons work for?

Greg Parsons works for Good Food Holdings, LLC.

What is Greg Parsons's role at Good Food Holdings, LLC?

Greg Parsons is listed as Product Development, Merchandising & Procurement Executive at Good Food Holdings | Driving Category & Revenue Growth & Optimizing Costs for Retail Food, Apparel, Housewares & CPG (formerly New Seasons & Kroger) at Good Food Holdings, LLC.

What is Greg Parsons's email address?

AeroLeads has found 1 work email signal at @kroger.com for Greg Parsons at Good Food Holdings, LLC.

Where is Greg Parsons based?

Greg Parsons is based in Portland, Oregon Metropolitan Area, United States while working with Good Food Holdings, LLC.

What companies has Greg Parsons worked for?

Greg Parsons has worked for Good Food Holdings, Llc, New Seasons Market, 1 Pov Consultant, Kroger, and Fred Meyer.

Who are Greg Parsons's colleagues at Good Food Holdings, LLC?

Greg Parsons's colleagues at Good Food Holdings, LLC include Jason Fleming, William Cole Thomas, Stanley Ritter, Carrie Lin, and Sean Delaney.

How can I contact Greg Parsons?

You can use AeroLeads to view verified contact signals for Greg Parsons at Good Food Holdings, LLC, including work email, phone, and LinkedIn data when available.

What schools did Greg Parsons attend?

Greg Parsons holds Coursework Toward Bachelor Of Business Administration - Bba, Business Administration And Management, General from Portland State University.

What skills is Greg Parsons known for?

Greg Parsons is listed with skills including Merchandising, Retail, Visual Merchandising, Product Development, Brand Development, Store Management, Planograms, and Apparel.

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