Greg Lucia

Greg Lucia Email and Phone Number

Vice President Client Services @ Electrify Expo
United States
Greg Lucia's Location
Los Angeles Metropolitan Area, United States, United States
Greg Lucia's Contact Details
About Greg Lucia

At Lucia Marketing Group, the focus on brand marketing initiatives has sharpened for over five years, creating dynamic partnerships and media programs that enhance consumer engagement and drive ROI. Our team's strategic approach has propelled brands like Electrify Expo, VinFast Motors, and Travis Pastrana & Nitrocross to new heights, fostering memorable experiences that resonate with their audiences.With Electrify Expo, we've championed the E-Mobility revolution, connecting over 200,000 consumers with leading electric vehicle brands. This effort showcases our dedication to innovation and the power of experiential marketing in transforming consumer interactions into tangible results. Our collaborations across E-Mobility sectors exemplify a commitment to excellence and a passion for evolving the landscape of consumer engagement within the automotive industry.

Greg Lucia's Current Company Details
Electrify Expo

Electrify Expo

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Vice President Client Services
United States
Greg Lucia Work Experience Details
  • Electrify Expo
    Vice President Client Services
    Electrify Expo
    United States
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  • Lucia Marketing Group Llc
    Principle
    Lucia Marketing Group Llc Feb 2019 - Present
    • Led brand marketing initiatives for Fortune 500 clients, focusing on events, sponsorship, B2B, and media programs to drive consumer engagement and ROI.• Developed innovative brand partnerships for clients like Electrify Expo, VinFast Motors, and Travis Pastrana & Nitrocross.• Managed media programs for Carolina Royal Raven E-Sports team, Vermont SportsCar, and other high-profile clients.
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  • Electrify Expo
    Vice President Client Services
    Electrify Expo Jun 2021 - Present
    Austin, Texas, Us
    Lead all marketing efforts specific to Electric Vehicles at North America's largest electric vehicle festival in eight markets attracting over 200,000 E-Curious consmers to experience EV brands including BMW, Ford, KMA, Porsche, Tesla, Toyota, Volvo, VW, Polestar, VinFast, Lexus and HMA.
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  • Electrify Expo
    Director Brand Partnerships
    Electrify Expo Sep 2019 - Present
    Austin, Texas, Us
    Actively solicit and secure E-Mobility brands looking to reach E-curious consumers of all demographic backgrounds and interests. Brand partners in Electric Vehicles, E-Mobility, Micromobility, E-Motorcycle, E-bike, E-skateboard, E-Charging and all forms of E-Mobility in all forms.
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  • Electrify Expo
    Member Of The Board Of Advisors
    Electrify Expo May 2019 - Present
    Austin, Texas, Us
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  • Volkswagen Of America, Inc
    Director Of Experiential Marketing
    Volkswagen Of America, Inc 2016 - 2019
    Reston, Virginia, Us
    Key member of the North America Marketing Leadership Team, contributing to the planning, and successful execution of high-profile brand launch plans while working collaboratively with the heads of brand, digital, online, retail sales, and media teams to achieve success for all models. Directly responsible for a team of over 200 internal staff and vendor partners that produced 596 events, 1,005 event days, 3,865,000 event attendees, 385,400 consumer engagements and over 85,500 hand-raisers resulting in direct sales.
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  • Saatchi & Saatchi (We Are Saatchi)
    Director - Sponsorship And Experiential Marketing
    Saatchi & Saatchi (We Are Saatchi) 2005 - 2015
    El Segundo, California, Us
    Directed the design of sponsorships, the creation of content for key Toyota Motor Sales USA partnerships, and the identification of potential strategic partnerships.Key member of team that produced 642,180 consumer engagements and 57,170 direct sales at the retail level.Sourced, negotiated and stewarded sponsorship platforms that aligned with brand’s core targets and KPIs, which included NBA (LA Lakers), CBS Sports, ESPN X Games, NBC Dew Action Sports Tour, NBC AMA Supercross, NBC Sunday Night Football, USOC, NASCAR, Joe Gibbs Motorsports and others.
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  • Starcom
    Director
    Starcom 2003 - 2005
    Chicago, Il, Us
    Lead internal, brand and agency teams in strategic direction, budgeting and execution achieved specific goals and objectives for brands including Coca-Cola, NIKE and McDonald’s. Expanded Nike visibility on a global level through the creation of Nike Run Hit Wonder with over 100K participants in a unique pop culture music urban foot race.
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  • Halo Group
    Partner
    Halo Group 1999 - 2003
    Build best in class experiential marketing programs for sports, lifestyle & youth culture promotions. Created strategic alliances with relevant lifestyle brands that included Swatch, Nissan, FOX and Red Bull.Created the Nissan “Rings of Fame” promotion for the Atlanta Olympic Games which resulted in the “Best Sponsor Site” title by the USOC.
  • Event Managment & Promotions, Inc. (Momentium Na)
    Vice President
    Event Managment & Promotions, Inc. (Momentium Na) 1993 - 1999
    EMP participated in or managed over 20,000 events with it’s national staff of over 8,000. EMP was acquired by True North Communications in 2000 and became Momentum NA after True North was acquired by Interpublic Group. AOR for the Gatorade brand regarding national grass-root consumer engagements,including NCAA, NFL, MLB, AVP, NBA and Hoop It Up, Spike it Up events.Launched the North America Coffee Partnership (Pepsi Co and Starbucks) in Southern California marketplace via grass-root product trial and retail consumer engagement activities.

Greg Lucia Skills

Sponsorship Marketing Strategy Integrated Marketing Sports Marketing Marketing Communications Social Media Marketing Creative Direction Relationship Marketing Strategy Strategic Partnerships Digital Marketing Sports New Media Advertising Brand Management Marketing Research Social Media Marketing Digital Media Experiential Marketing Brand Development Digital Strategy Online Advertising Public Relations Brand Awareness Mobile Marketing Management Online Marketing Event Planning Event Management Email Marketing Account Management Leadership Interactive Marketing Sports Management Contract Negotiation Kpi Implementation Digital Media Integration Content Strategy

Greg Lucia Education Details

  • University Of Hawaii At Manoa
    University Of Hawaii At Manoa
    International Business

Frequently Asked Questions about Greg Lucia

What company does Greg Lucia work for?

Greg Lucia works for Electrify Expo

What is Greg Lucia's role at the current company?

Greg Lucia's current role is Vice President Client Services.

What is Greg Lucia's email address?

Greg Lucia's email address is gl****@****ail.com

What schools did Greg Lucia attend?

Greg Lucia attended University Of Hawaii At Manoa.

What are some of Greg Lucia's interests?

Greg Lucia has interest in Kona Half Ironman, Wildflower, Active In Action Sports (Red Bull).

What skills is Greg Lucia known for?

Greg Lucia has skills like Sponsorship, Marketing Strategy, Integrated Marketing, Sports Marketing, Marketing Communications, Social Media Marketing, Creative Direction, Relationship Marketing, Strategy, Strategic Partnerships, Digital Marketing, Sports.

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