Greg Wells Email & Phone Number

Boise, Id, Us

Boise, Idaho, Us

Responsible for all brand and promotional marketing strategies and tactics for the Wood Products division of a Fortune 500 company. Including advertising, branding,positioning, website development, literature, social media, and team management. • Direction and execution of the website redesign updates to improve the functionality and user experience.• Managed Marketing budgets, advertising, promotions, literature, samples, displays, and events.• Directed photo/video shoots and creation of assets resulting is over one million views in less than 10 more months. • Responsible for social media management including paid promotions and company posts.

Galena, Kansas, Us

Drove TAMKO’s marketing activities and the development and delivery of a fully integrated marketing strategy. Focused on sales growth and demand generation through acquisition and retention while building customer loyalty and brand awareness. • Management of the marketing team ensuring marketing objectives were implemented and executed. • Analyzed markets and implementation growth marketing strategies for product management, advertising and promotions, events, and digital marketing efforts.• Product management responsibilities including product life cycle, launch, packaging, development and marketing plans and analysis.• Implementation of website redesign updates and design changes to improve the user experience.• Managed Marketing budgets, literature, samples, displays, and events.• Responsible for third party OEM product program development and relationship management.• Deploy marketing initiatives to drive sales for products and services.• Launched Pardot marketing automation program managing MQLs, SQLs and communications. • Identify new markets for products by analyzing data regarding market development, acquiring and analyzing data, and consulting with internal and external sources.• Closely work with the Sales team to enable them to meet objectives providing appropriate tools, materials and presentations.• Development and implementation of the Brand strategy.

Caldwell, Idaho, Us

Directed the marketing’s team activities including planning, budget management, development of marketing strategies, communication, product management, research, technical documentation, and public relations activities. Oversaw development and implementation of promotions, support materials and services for sales and business development activities. Created, implemented and measured the success of a comprehensive marketing programs and brand positioning.

Seattle, Wa, Us

Managed brand and product marketing strategies nationally and regionally, employing public relations, advertising, positioning and promotions for leading brand of engineered wood products. Responsible for planning and executing product marketing and public relations activities within budget.• Led the transition from a manufacturing focused market position to a customer-driven marketing approach, repositioning the brand and messaging to meet corporate objectives. • Established public relations program resulting in extensive press coverage, achieving 60% increased exposure.• Built and led department of five customer marketing associates, building recognition within the company for the team’s accomplishments in strengthening relationships with sales and customers.• Directed a media plan supporting strategic growth objectives, including an integrated mix of print, digital and social media tactics.• Created an educational marketing program to position the company as an industry thought leader, providing target audiences with content focused on practical how-to advice, strategies to grow their business and increase efficiencies and profitability.• Directed the successful national roll-out the of new products, including the quantitative/qualitative research, naming and logotype development, B2B public relations outreach, educational and video marketing receiving national awards and achieving sales numbers. • Spearheaded an online marketing resource center allowing customers direct access to content and promotional material increasing effectiveness of campaigns resulting in 20% increased use of marketing content in the first two months.

Boise, Idaho, Us

Managed, developed and coordinated marketing programs for core customers, developing promotional campaigns, marketing materials and sales events. • Managed and developed branded memory upgrade marketing programs for Apple/Gateway/HP resulting in year-over-year growth.• Created marketing program targeted to university computer stores which integrated web functionality significantly increasing customer base and loyalty.• Spearheaded CRM initiatives, segmentation, re-branding and direct marketing efforts, increasing repurchases by 20%.• Participated as a core member of the Crucial Customer Experience committee responsible for increased customer satisfaction and setting strategic direction for marketing programs.

Boise, Idaho, Us

Managed federal, state and educational facility accounts across 15 states to generate sales of Crucial Technology and strengthen customer relationships. Reached out to prospective customers, performed needs analysis, and liaised with marketing to determine effective account penetration.• Managed government and educational accounts to increase sales and customer awareness of Crucial Technology• Achieved a company record of 150%-plus sales growth for 6 consecutive months• Responsibilities included conducting cold calling, increasing customer satisfaction, and performing needs analysis• Worked with marketing to help determine effective account penetration• Portfolio included federal, state, and educational facilities in 15 Midwest states

• Interacted with both support staff and management executives• Located merchandise within profit margins to ensure timely sale• Responsibilities included conducting cold calling, completing market assessment/ research, and performing needs analysis• Fostered positive relationships with local community businesses and commercial accounts• Portfolio included Key Bank, Hewlett-Packard, and Micron Semiconductor, and various subsidiaries

Mba, Business Administration And Management, General

Bachelor Of Business Admin, Marketing