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World-class, award-winning strategic creative, event and visual brand direction, identity change management and executive production leadership for video, print, web and environment, exceptional communication skills, brand architecture prowess and identity integrity, effective team building, stewardship, and passionate commitment to excellence. • Extensive breadth of practical experience in identity, branding, marketing, design, business relations, media and broadcasting for various industries from the bottom up. • Demonstrated records of achievement in roles of increasing leadership with major companies. • Experienced approach in working with and motivating diverse personnel, building and maintaining collegial partnerships with clients and leading winning teams encompassing internal staff and outside firms such as Burson Marsteller, Watson Wyatt, JWT, Pathway, Eyeplay, Lippincott and others to foster best results.Specialties: Creative facility working within both hierarchal and relational, for profit and nonprofit corporate models, change management encompassing a multiplicity of stakeholders and service lines, internal program branding and proactive narrative development to best capture and convey a company's most compelling stories.
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Creative Director, Executive CommunicationProvidence Sep 2017 - Jun 2022Renton, WashingtonAs a key creative player in the national communication and external affairs practice for Providence, a $27.3 billion, 120,000-employee, 52-hospital nonprofit health care system, with 1,085 clinics and a comprehensive range of services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington and encompassing a range of brands, including Providence Health & Services, St. Joseph Health, Covenant Health, Facey Medical Foundation, Kadlec, Pacific Medical Centers and Swedish Health Services:• Consults with operational, marketing, communication, external affairs, digital and creative leaders to guide creative direction for executive communications, translating established objectives into creative solutions.• Provides strategic guidance for major system productions, including the branding and staging of leadership events, executive production of important video profiles and key creative lead for strategic corporate image projects. • Acts as collaborator in leading the development of Providence and its senior leadership team in the realm of national thought leadership to develop fresh, compelling ideas that will elevate the Providence presence and affirm our voice in the conversation around health care delivery throughout the United States and beyond. -
Director, Executive EventsProvidence Health & Services Mar 2015 - Sep 2017Renton, WashingtonAs member of executive communication team of $20 billion, 111,000-employee West Coast health care system, drives strategy, programming and production of major leadership events intended to inform, invigorate and inspire board member, senior executive and core caregiver audiences.• Teams with board and executive leadership, including administrative, communication, digital and creative functions to establish global event design inclusive of our family of brands, including Providence, St. Joseph Health, Swedish Health System, Kadlec Health System, Facey Medical Group and other affiliates and translating Providence’s profile, rich history and key messages into motivating live experiences.• Provides strategic creative oversight on all major system productions, including keynote speaker contracting and consultation, program flow and format, branding and staging of physical environment, executive production of important video profiles and scripting of talking points. • Collaborates with a mix of internal stakeholders and external vendors to ensure collective efforts result in smooth coordination of compelling, efficient deliverables to enhance event effectiveness and provide optimal return on investment.• Leads executive steering committees of chief officers and select staff to guide work and evaluate metrics for future success. -
Creative DirectorProvidence Health & Services Jun 2014 - Mar 2015Seattle, WashingtonReporting to Senior Vice President / Chief Communication Officer, leadership of creative execution for brand expression targeting all audiences. • Teams with executive leadership, including marketing, communication, digital and creative leaders to establish baseline architecture for our family of brands, including Swedish Health System, Kadlec Health System, Facey Medical Group and encompassing corporate, partnerships, service lines, programs and products, and translating Providence’s brand objectives into creative strategies, guidelines and policies.• Catalyst in leading the creative development of Providence as a national brand, inspiring, producing and facilitating fresh, compelling ideas that will elevate the Providence brand in the marketplace, add value to our consumer experience and build differentiation. • Evaluates competitive advertising, marketing and health care industry trends across the country so that Providence is continually prepared to creatively leverage our unique brand position to better reach those in the communities that we aim to serve.• Provides creative guidance for major system productions, including the branding and staging of leadership events, executive production of important video profiles and key creative lead for strategic corporate image projects. • Consults with the Director of Creative Services and teams appropriately with colleagues across pillars and key client stakeholders to develop creative briefs into smart, measurable creative strategies as necessary.• Serves on Strategy and Operations Council for Providence’s Marketing and Communications Department.
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Director Of Creative ServicesProvidence Health & Services Jul 2002 - Jun 2014Integrated strategic oversight of creative services, encompassing corporate visual imaging, brand and communications vehicle design for delivery to both internal and external audiences for matrixed health care organization. • Reporting to Vice President / Chief Communication Officer, direct creative from concept through completion of vehicles for print, video, web and new media. • Collaborate with executive, council and satellite colleagues to create vision, conceive designs, and execute. • Effectively build, motivate, and direct managers, design staff and production teams. • Oversight of designers, consultants and vendors to meet all project requirements. • Executive produce corporate videos and create and conduct highly persuasive multimedia presentations. • Expertly convert features to benefits to achieve client objectives. • Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
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President, Board Of DirectorsCompanis Jan 2005 - Jan 2014Seattle, WashingtonBoard leadership for Companis, a Seattle-based nonprofit organization that addresses gaps in quality professional staffing experienced by nonprofit agencies due to budget limitations and the growing requests for service provision among our neighbors in crisis. Companis matches professional volunteer and community workers with nonprofit agencies in need of staffing assistance. Companis offers an opportunity for service to individuals who seek to work for justice among our neighbors. In addition to a core group of full-time volunteer professionals who commit to working for client agencies for at least one year (and who may receive a stipend), Companis also serves as a matchmaker to connect talented part-time volunteers from the community with nonprofits who need their specialized skills. The agencies helped by Companis may be young and not yet financially self-supporting, or they may be established agencies trying to expand services or begin pilot projects.
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Corporate Communications ConsultantLyle-Newton Arts 2000 - 2002Corporate communications consultant providing service in vehicle and message development, copywriting, graphic design, research and analysis, and general corporate consulting. • Established successful branding, corporate imaging and effective vehicle concepts• Developed creative and implemented marketing, design and advertising services• Created comprehensive quarterly media market research reports• Provided successful communications solutions for diverse and expansive client baseClients served include Conoco Phillips, Virginia Mason Medical Center, Sandusky Radio, Inc., Burson-Marsteller Public Relations-Beverly Hills/Century City, Seattle First Baptist Church and numerous small businesses and nonprofits.
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Station Program Director And Research DirectorSandusky Radio Seattle (Kqmv-Fm, Krwm-Fm, Kwjz-Fm, Kixi-Am, Kknw-Am) 1996 - 2000Bellevue, WashingtonServed as director of market research for the broadcasting group, leveraging station performance data and demographic strengths to promotes sales and generate revenues. Created exclusive commercial rhythm and blues format for the Seattle-Tacoma market, the first to consistently merge Arbitron ratings and profitability since the 1980s.• Creative concept direction and implementation in programming, branding, contesting and promotions. • Innovative marketing development, encompassing both high-tech and grass-roots business strategies. • Managed public relations, including development and dissemination of press releases and kits, as well as serving as station spokesperson. • Cost-effective fiscal management. • Published quarterly market report.• Wrote, voiced and produced advertising. • Designed station logo, established station quarterly, 'Soulnotes', and built station website.Accomplishments: • First broadcast year, improved ratings presence by 500%.• Awarded ABC network Affiliate of the Year award and secured national press coverage.• 2000 net revenue in second year up by over 30%.• Station named “Best AM Radio Station” in Best Of Seattle List-The Seattle Weekly
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Frequently Asked Questions about Greg L.
What is Greg L.'s role at the current company?
Greg L.'s current role is A creative leadership strategist bridging content and culture.
What is Greg L.'s email address?
Greg L.'s email address is gr****@****nce.org
What is Greg L.'s direct phone number?
Greg L.'s direct phone number is (425) 525*****
What are some of Greg L.'s interests?
Greg L. has interest in Brushing Up On My French, O'christmas Trees, Literarture, I Founded A Small Company, Companis, I Have Extensive Board Experience, Keeping Fit, I Enjoy Film.
What skills is Greg L. known for?
Greg L. has skills like Healthcare, Public Relations, Strategic Communications, Media Relations, Marketing, Internal Communications, Social Media, Strategic Planning, Brand Management, Content Development, Advertising, Copywriting.
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