Director, Brand Advertising
San Francisco, California, Us
Developed new revenue stream by creating company's strategy, messaging, product options, and pricing for brand advertisers to be integrated into Zynga’s social games. As a contractor worked hand-in-hand with developers to create product specifications, deliverables, and metrics.Initiated and closed offline partnership with Green Giant to place FarmVille branding on 25MM retail packages; generated additional $100,000 in revenue in 5 weeks.Identified, developed and closed a partnership with Universal Studios for the 1st brand integration in Mafia Wars game (Public Enemies film); resulted in $100,000 revenue lift and 200,000-person increase in daily users over a 6-day period.Negotiated and closed a revenue sharing partnership with NBC Universal for the use of Scarface-branded virtual goods; established value of Zynga brand and turned agreement 180 degrees in favor of Zynga.Closed cross-promotional partnership with MTV to promote the Video Music Awards in the YoVille game as well as promoting Zynga on MTV properties.Utilized survey data to convince game studio general managers of the value of working with brand advertisers; resulted in multiple agreements driving $100,000+ revenue increases within days.