Greg Markgraf Email & Phone Number

Sacramento, Ca, Us

Sacramento, California, United States

As a member of our North American Sales Team, I help understand the needs of prospective clients and design customer-first solutions to solve their biggest problems. Pulling on over a decade of Grocery and CPG experience and a team of expert Capability SMEs, we'll solve for challenges across Category Management, Pricing and Promotion, Personalization, and Retail Strategy all while considering your customers first and foremost. This proven approach leads to happier customers and sustainable, long-term growth.

Sacramento, California Area

Managed a team of remote employees consulting onsite at retailers including national grocers, natural foods retailers, and pet retailers. Consulting topics include pricing strategy, assortment optimization, trend identification, and retail strategy,

Sacramento, California

Managed a team of two remote consultants with responsibility for 20 CPG (Consumer Packaged Goods) client accounts totaling over $5mm in annual contract value across six retailersProject lead for pilot of enterprise-wide software involving 90 CPGs optimizing $425mm of promotional spend Founded ongoing best practice sharing sessions across the firm bringing together over 40 consultants and resulting in a library of over 50 best-in-class examples of data driven decision making

Sacramento, California

Successfully onboarded ten CPG clients as a major US retailer’s new loyalty card business intelligence platform launched, guiding customer data integration across processes, achieving target 100% renewal rateIntroduced and embedded customer data in a a large division of a key US retailer, setting the pattern for division engagement

Sacramento, California Area

Partnered with Category Managers to answer over 20 strategic business questions and built over 25 category decision structures and SKU rationalization projects per year Designed and rolled out new reporting on the success of 1:1 personalized marketing campaigns for 50+ CPGs, allowing for offers to be optimized to drive better redemptions and ROI Revised client’s pricing program, allocating $12mm in margin investment against key items leveraging elasticity models and customer data leading to the retailer leapfrogging a competitor in price perception within six months of execution Conducted/synthesized data-driven shopper research and primary qualitative/quantitative research to craft a comprehensive strategy for the retail client’s private label portfolio, streamlining and defining brands

Cincinnati, Ohio Area

Achieved 100% client retention while consulting five CPG companies on leveraging shopper data to gain placement for brand extensions, protect existing items, optimize 1:1 marketing spend, and craft brand strategy Grew client relationships with key CPG companies totaling over $2.5mm in annual revenue, and increased total revenue of the engagements on average 26% year over year exceeding target

Cincinnati, Ohio Area

Resource for organization on methodology and best applications of Shop and Shelf Review analytic toolsPioneered and published best practices for new capabilities which were then shared across the organization and with clients enhancing the value of existing investmentsDeveloped and presented new training techniques for data capabilities both locally with clients’ Kroger teams and nationally at client’s headquarters to simplify complex topics and make insights more accessibleSolved internal and external questions regarding data irregularities by working with Product and Data teams

Finance and Marketing, Cum Laude

Spearheaded a website redesign project by conducting research with different business units with a goal of optimizing functionality and visitor usability Isolated target market for marketing campaign aimed towards insurance companies; added prospective clients to CRM systemCleansed and consolidated data to aid in the acquisition of another wealth management firm which resulted in reliable data for performance analysis and reporting Prepared and delivered presentation on intern experience to executive management team detailing impact on overall productivity and value added to the firm

Master Of Business Administration (M.B.A.), Marketing, 3.8

Bachelor Of Science, Business Administration, Finance And Marketing; Finance; Marketing, 3.7

Coursework, International Business And Intercultural Communication

High School Diploma

Class rank: 37/237