- Microsoft Copilot & Studio Developed an end-to-end workstream with custom GPTs for SEO, enhancing output efficiency with fewer resources. KPIs in progress.- ABM (Account Based Marketo): Established a marketing program targeting tier-1 accounts, including digital sales rooms, lead flow, and media strategy.- Marketo: Managed the setup of the Marketo platform, including vendor selection, configuration, Salesforce integration, lead scoring and lead lifecycle, and report configuration. Currently overseeing daily operations.- Google Cloud Platform: Leveraged Big Query, Looker Studio, Cloud Storage, Zoominfo and Data Prep to create an integrated web and marketing campaign reporting platform.- Web Analytics: Migrated Google Analytics from UA to GA4, managing daily website performance reporting.- Budget: Formulated the 2023 marketing budget and spend forecast. Currently overseeing all marketing vendor relationships and payables.- Tradeshows: Conducted vendor review for a new custom booth design and ongoing tradeshow support.- Print: Created an e-store for self-service print ordering by the sales team. Currently managing all enterprise print projects.

-Big Data Implementation: Utilized Google Cloud Platform (GCP) to democratize Big Data, implementing BigQuery and establishing essential data pipelines, integrating both online (Salesforce CRM, HubSpot) and offline data sources (e.g., direct mail).- Machine Learning Application: Leveraged Google Cloud Auto ML for predictive analytics, enabling sales forecasting and custom audience segmentation.- Analytics Migration: Successfully migrated clients to Google Analytics 4, overseeing tag setup via Google Tag Manager, event tracking, and reporting through Google Data Studio.

Data Management- Established and maintained data flows within Google Cloud Platform utilizing Data Prep, Cloud Storage, and BigQuery.- Provided support for Google Analytics 4, Universal Analytics, and Google Tag Manager.- Designed marketing dashboards to monitor lead performance and ROI using Google Data Studio and Tableau.Marketing Technology (MarTech)- Spearheaded the adoption of digital marketing technologies, including the integration of Salesforce Marketing Cloud and CRM with Google Analytics.- Implemented Salesforce Interaction Studio, Google Analytics 4, Marchex (for call tracking), and Google Optimize.Project Management- Oversaw all facets of campaign development using Wrike, encompassing the creation of banner ads, text ads, and landing page test plans, as well as tracking and reporting.

- Spearheaded marketing analytics initiatives, leveraging tools such as Google Analytics and Tag Manager.- Pioneered the creation of insightful dashboards using Power BI and Google Data Studio.- Identified and collaborated with top-tier digital marketing agencies, serving as the primary liaison for the call center sales team.- Achieved a 300%+ increase in digital leads via strategic SEM, paid social campaigns, and Facebook Lead Ads.- Directed a successful content marketing program, resulting in a 26% growth in SEO impressions over an 11-month period.- Successfully implemented Salesforce DMP, leading to the creation of over 500 custom audiences for targeted digital marketing.

- Led B2B fintech marketing team and agency partners, managing all marketing activities and corporate rebranding.- Partnered with sales and data science teams to align programs and measure results.- Delivered a 130% increase in leads with a comprehensive SEM, SEO, and Facebook Lead Ads marketing plan.- Boosted SEO traffic by 57% through content marketing and website redesign.- Developed a Facebook Lead Ads campaign that generated 1,182 leads in just 3 weeks at a CPL of $23.- Implemented Live Chat, generating 1,548 new leads in the first 12 months.- Implemented a marketing automation suite including personalization, increasing the lead rate by 17%.- Integrated a dynamic call tracking solution with Salesforce CRM to track campaign-level results.

- Established the agency's digital marketing practice, integrating SEM, landing page A/B testing, web analytics, mobile site design, and social media platforms with direct mail and DRTV.- Successfully acquired nine new digital clients, leading to a 1,000% growth in digital billings within a span of 30 months.- Enhanced lead generation for a dental insurance client by 450% through effective utilization of SEM, SEO, and landing page testing.- Developed and executed integrated mobile campaigns, incorporating streaming radio, streaming video, Facebook Lead Ads, and click-to-call features.

- Led B2B Digital Marketing Team: Improved user experience, optimized digital marketing campaigns, and developed emerging capabilities such as video, social media, and mobile.- Boosted Registration Rate by 165%: Simplified application process from 13 steps to three.- Increased Application Start Rate by 1,363%: Conducted effective landing page A/B tests.- Managed Corporate Website Launches: Successfully launched two corporate websites and won a WebAward for Outstanding Web Development.- Led Persona Project: Informed brand architecture, website redesign, and CRM projects.

Write weekly baseball columns with statistical analysis for The Fantasy Pros 911 website and co-host the Fantasy Baseball Roundtable Show podcast. Wrote featured article for 2011 annual Fantasy Baseball Draft Guide. Co-produced The Fantasy Pros 911 mobile app for iPhone and iPad.

Launched new brand and direct response program for a personal finance product including content strategy, SEO, SEM, analytics, A/B testing, and 800# tracking which yielded 240 qualified leads in the first 60 days.

Led client engagements for the Site Optimization team which included A/B and multivariate testing, heatmaps and surveys to identify barriers to conversion and improve site performance. - Performed testing and optimization of sign up form for ADT.com which improved completion rate by 34% creating $4MM of annualized advertising value. - Reduced CPA by 12% for Capital One Credit Cards through landing page A/B testing. - Led the creation of 100+ page diagnostic reports for Capital One Card Builder, T Rowe Price 401K Roll Over, and Ford Motor Company credit application.

Managed SEM, SEO and display campaigns to support programs for life insurance, annuities, retirement services, auto insurance and group benefits.- Increased lead gen through MetLife.com by 300% by integrating SEO and SEM programs.- Led landing page multivariate testing project which reduced CPA for SEM program by 328%.- Managed organic SEO program which elevated search visibility by 167%.

Developed digital strategy, managed projects, presented client pitches, managed key accounts, led four direct reports. Worked with clients in telecom, financial services, pharma/healthcare, and CPG.- Grew leads by 500%+ in six months with SEM, SEO, retargeting and landing page testing. - Provided creative direction, designed information architecture and user experience and led project team to develop VoIP website in 25+ languages which reached more than 35 countries.- Implemented web analytics solutions and improved site performance by analyzing KPIs such as abandonment, bounce rate, conversion rate, search engine traffic, and site errors.

Managed key accounts for regional office of web application development firm and managed one direct report.

Developed client accounts and managed multimedia, web and print projects.

Managed training center including P&L for Microsoft Certification programs and managed three direct reports. Web Development Account Executive – Managed client accounts and website development projects.

Launched new digital office machines department and managed four direct reports.

Co-developed software program and implemented nation-wide fulfillment and advertising program.