Greg Maurer

Greg Maurer Email and Phone Number

Vice President of Fitness and Education @ Workout Anytime Franchising Systems, LLC
Greg Maurer's Location
Hockessin, Delaware, United States, United States
Greg Maurer's Contact Details
About Greg Maurer

Visionary leader with proven success in multiple facets of the commercial fitness industry including multi-unit club management; commercial fitness product and program development; adult education program development and implementation; business model development; and strategic planning and implementation.Experience includes:• Development of education and marketing infrastructure to launch new products and programs. • Development and execution of club launch programs with staff training programs for Health Clubs, Physical Therapy and Chiropractic Practices. Specialties:• Complex Project Management• Business Unit Leadership• Public Speaking• Coaching and Mentoring Teams

Greg Maurer's Current Company Details
Workout Anytime Franchising Systems, LLC

Workout Anytime Franchising Systems, Llc

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Vice President of Fitness and Education
Greg Maurer Work Experience Details
  • Workout Anytime Franchising Systems, Llc
    Vice President Of Fitness And Education
    Workout Anytime Franchising Systems, Llc Mar 2015 - Present
    Alpharetta, Ga, Us
    Direct all fitness operations for the franchise network. Responsible for the creation and implementation of standardized Personal Training Systems to maximize PT sales and revenue. Put in place the systems to measure and track personal training revenue and sales pipeline resulting in a 36% increase in network wide PT Revenue. Responsible for all franchise partner and club staff education including the development of Workout Anytime University consisting of live training academies and online learning delivered through the Bridge Learning Management System. Works with construction team to determine specific layout and equipment requirements of each club to optimize fitness programming designed to maximize member results. Created the Workout Anytime Results Pyramid consisting of a 5 component system to maximize client results.
  • React - Rapid Eccentric Anaerobic Core Trainer
    Director Of Education
    React - Rapid Eccentric Anaerobic Core Trainer 2010 - Present
    Atlanta, Georgia, Us
    In conjunction with the marketing team at reACT:Created the educational infrastructure for personal trainers, athletic trainers, physical therapists and other professionals to understand category of eccentric training.Created reACT training system of specific exercises, progressions/regressions for multiple markets including athletes, average health club members, physical therapy patients, etc.Created a health club launch kit for successful launch of reACT Conduct training for personal trainers, athletic trainers, therapists and product distributors on correct use and integration of reACT into specific vertical markets including health clubs, sports, rehabilitation, senior centers, and fall prevention programs.
  • Sproing Fitness
    Director Of Education - Freelance
    Sproing Fitness 2011 - 2015
    Created the education and marketing infrastructure to insure successful integration of Sproing into various business segments including health clubs, rehabilitation centers and athletic training. Created the companion programming for each market for instructors and end users. Created the marketing plan and materials for health club owners/managers; personal trainers; group exercise instructors; and health club members and prospects.
  • New Paradigm Partners
    Associate Partner - Freelance
    New Paradigm Partners 2010 - 2015
    Director of Business Development for FIT-traxx - a Profitable Group Personal Training System for Healthclubs.Assist health club’s in optimizing their mission and profit objectives. Successfully involved in improving every aspect of club operations including financial planning & management, developing marketing, sales & retention systems, staff recruitment and education, and all components of fitness programming.
  • Fitmetrix
    Freelance Consultant
    Fitmetrix Apr 2014 - Dec 2014
    Atlanta, Georgia, Us
    Provided guidance on platform requirements for the commercial fitness market including key software platform integrations along with education requirements for health clubs and studios
  • Varisport
    Director Of Education - Freelance
    Varisport May 2013 - Dec 2013
    Northbrook, Illinois, Us
    In conjunction with the marketing team at Varisport:Created the education and marketing infrastructure for group exercise instructors and personal trainers to understand Lateral Motion Training. Created a specific club launch system and kit for launching effective group training and group exercise classes using lateral motion trainers (Ultraslide). Created a training system of specific exercises, progressions and regressions, for personal trainers and group exercise instructors to create effective lateral motion training programming. Created a system for the development of slide choreography in slide classes set to music that provides a fun, safe, and effective workout for health club members of all fitness levels. Conducted training for group exercise instructors, personal trainers, athletic trainers, and therapists on the correct use and integration of the Ultraslide into specific vertical markets including health clubs, sports, rehabilitation, senior centers, and fall prevention programs. Assisted in the development of a specific Ultraslide model designed for slide classes.
  • Optimal Human Motion
    Director Of Education - Freelance
    Optimal Human Motion May 2013 - Dec 2013
    Assisted in the creation of programming and education infrastructure for OHM's unique line of proprietary products.
  • Performance Health Systems
    Director Of Business Development - Freelance
    Performance Health Systems 2010 - 2011
    Northbrook, Il, Us
    Created and conducted pre and post installation education and business training for organizations purchasing bioDensity Isometric Technology. Insured successful integration of bioDensity in health clubs, corporate, clinical, and other business models (www.biodensity.com).
  • Stand Strong Clinics (Same Ownership Group As Hockessin Athletic Club)
    President
    Stand Strong Clinics (Same Ownership Group As Hockessin Athletic Club) Sep 2008 - Sep 2009
    Created new business model focused on 55 plus deconditioned market segment utilizing proprietary bioDensity, Power Plate, and CAPS technologies to assess and improve balance, fall risk, and functional strength.Conducted pilot market study proving protocols that produced measurable and significant improvements in balance, fall risk, and strength; proved two separate business models utilizing bioDensity TechnologyCreated comprehensive business plan for expansion and launch of both business models.
  • Hockessin Athletic Club (Same Ownership Group As Pike Creek Fitness Club)
    General Manager
    Hockessin Athletic Club (Same Ownership Group As Pike Creek Fitness Club) 2006 - 2008
    Transitioned membership from Pike Creek Fitness Club in a 10 day period during end of presale and opened new club on time with double the staff of existing club (300 staff members). Club opened with 3,500 membership units (over 7,000 people)Grew club and membership to exceed 4,700 membership units (12,800 people)Grew EFT to over $600,000 per month and annual income of $11,000,000. www.hachealthclub.com
  • Pike Creek Fitness Club
    General Manager (Same Ownership Group As Hockessin Athletic Club)
    Pike Creek Fitness Club 2004 - 2006
    Took club from $85,000 loss to a $450,000 profit in one year. Created infrastructure, budget, systemsHired and trained personnel necessary to move and expand club from a 30,000 square foot facility to a 120,000 square foot facility. Planned and executed marketing and sales campaign resulting in rollover of over 80% of existing members and presales of over 1,500 membership units for new club. Assisted in planning design, layout, and outfitting of new club.
  • Tilton Fitness
    Executive Director
    Tilton Fitness 2003 - 2004
    Egg Harbor Township, Nj, Us
    Effected club turnaroundHired, trained, and supervised club staffIncreased member retention and non-dues revenueExceeded exceeded profit goals and club EFT goals
  • The Fitness Edge
    Director Of Programming
    The Fitness Edge 1996 - 2003
    Created, marketed, and supervised a proprietary weight loss program used in 12 facilities including country clubs, health clubs and corporate fitness centersHired, trained, and supervised 35 sales associates/trainers to handle inside sales at 12 facilities.
  • Training Camp International
    Vice President - Marketing And Development
    Training Camp International 1992 - 1996
    Designed patented slideboard; created companion programming for vertical markets including rehabilitation, sports performance, and fitness; produced, directed, and edited five videos; wrote training manual; supervised network of trainers; negotiated the licensing and acquisition of intellectual property.
  • The Fitness Source
    Sales Manager
    The Fitness Source 1990 - 1992
    Developed new commercial territoryManaged retail storeAchieved sales in excess of one million dollars annuallyRepresented lines of equipment for 65 manufacturers.
  • Centers For Living
    Clinical Manager
    Centers For Living 1987 - 1990
    Trained and supervised staff for two wellness centersResponsible for screening and testing membership; trained staff in exercise testing and prescriptions
  • 2Nd Anglico - United States Marine Corps
    Platoon Sergeant
    2Nd Anglico - United States Marine Corps 1978 - 1982
    Led and trained a platoon of Airborne MarinesFour meritorious citations for outstanding performance of duty.

Greg Maurer Skills

Personal Training Fitness Training Fitness Wellness Public Speaking Functional Training Strength And Conditioning Wellness Coaching Strategic Planning Athletics Sports Exercise Physiology Weight Training Marketing Strategy Leadership Sales Training Rehabilitation Program Management Program Development Project Planning Strategic Partnerships Endurance Sales Presentations Yoga Lifestyle Cardio Corrective Exercise Project Management Performance Enhancement Account Management Fitness Consulting Small Business Sales Process Strategic Communications Communications Strategy Program Implementation Program Design Project Implementation Business Process Excellence Performance Excellence Program Planning Proposal Writing Writing Skills Small Group Training Personal Training Management Personal Training Systems

Greg Maurer Education Details

  • Temple University
    Temple University
    Exercise Physiology
  • Temple University
    Temple University
    Exercise Physiology

Frequently Asked Questions about Greg Maurer

What company does Greg Maurer work for?

Greg Maurer works for Workout Anytime Franchising Systems, Llc

What is Greg Maurer's role at the current company?

Greg Maurer's current role is Vice President of Fitness and Education.

What is Greg Maurer's email address?

Greg Maurer's email address is gr****@****er3.com

What is Greg Maurer's direct phone number?

Greg Maurer's direct phone number is +130252*****

What schools did Greg Maurer attend?

Greg Maurer attended Temple University, Temple University.

What are some of Greg Maurer's interests?

Greg Maurer has interest in Homeopathy, Skiing, Nutrition, Stand Up Paddleboard, Roller Blades.

What skills is Greg Maurer known for?

Greg Maurer has skills like Personal Training, Fitness Training, Fitness, Wellness, Public Speaking, Functional Training, Strength And Conditioning, Wellness Coaching, Strategic Planning, Athletics, Sports, Exercise Physiology.

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