Greg Maurer Email & Phone Number

Alpharetta, Ga, Us

Direct all fitness operations for the franchise network. Responsible for the creation and implementation of standardized Personal Training Systems to maximize PT sales and revenue. Put in place the systems to measure and track personal training revenue and sales pipeline resulting in a 36% increase in network wide PT Revenue. Responsible for all franchise partner and club staff education including the development of Workout Anytime University consisting of live training academies and online learning delivered through the Bridge Learning Management System. Works with construction team to determine specific layout and equipment requirements of each club to optimize fitness programming designed to maximize member results. Created the Workout Anytime Results Pyramid consisting of a 5 component system to maximize client results.

Atlanta, Georgia, Us

In conjunction with the marketing team at reACT:Created the educational infrastructure for personal trainers, athletic trainers, physical therapists and other professionals to understand category of eccentric training.Created reACT training system of specific exercises, progressions/regressions for multiple markets including athletes, average health club members, physical therapy patients, etc.Created a health club launch kit for successful launch of reACT Conduct training for personal trainers, athletic trainers, therapists and product distributors on correct use and integration of reACT into specific vertical markets including health clubs, sports, rehabilitation, senior centers, and fall prevention programs.

Created the education and marketing infrastructure to insure successful integration of Sproing into various business segments including health clubs, rehabilitation centers and athletic training. Created the companion programming for each market for instructors and end users. Created the marketing plan and materials for health club owners/managers; personal trainers; group exercise instructors; and health club members and prospects.

Director of Business Development for FIT-traxx - a Profitable Group Personal Training System for Healthclubs.Assist health club’s in optimizing their mission and profit objectives. Successfully involved in improving every aspect of club operations including financial planning & management, developing marketing, sales & retention systems, staff recruitment and education, and all components of fitness programming.

Atlanta, Georgia, Us

Provided guidance on platform requirements for the commercial fitness market including key software platform integrations along with education requirements for health clubs and studios

Northbrook, Illinois, Us

In conjunction with the marketing team at Varisport:Created the education and marketing infrastructure for group exercise instructors and personal trainers to understand Lateral Motion Training. Created a specific club launch system and kit for launching effective group training and group exercise classes using lateral motion trainers (Ultraslide). Created a training system of specific exercises, progressions and regressions, for personal trainers and group exercise instructors to create effective lateral motion training programming. Created a system for the development of slide choreography in slide classes set to music that provides a fun, safe, and effective workout for health club members of all fitness levels. Conducted training for group exercise instructors, personal trainers, athletic trainers, and therapists on the correct use and integration of the Ultraslide into specific vertical markets including health clubs, sports, rehabilitation, senior centers, and fall prevention programs. Assisted in the development of a specific Ultraslide model designed for slide classes.

Assisted in the creation of programming and education infrastructure for OHM's unique line of proprietary products.

Northbrook, Il, Us

Created and conducted pre and post installation education and business training for organizations purchasing bioDensity Isometric Technology. Insured successful integration of bioDensity in health clubs, corporate, clinical, and other business models (www.biodensity.com).

Created new business model focused on 55 plus deconditioned market segment utilizing proprietary bioDensity, Power Plate, and CAPS technologies to assess and improve balance, fall risk, and functional strength.Conducted pilot market study proving protocols that produced measurable and significant improvements in balance, fall risk, and strength; proved two separate business models utilizing bioDensity TechnologyCreated comprehensive business plan for expansion and launch of both business models.

Transitioned membership from Pike Creek Fitness Club in a 10 day period during end of presale and opened new club on time with double the staff of existing club (300 staff members). Club opened with 3,500 membership units (over 7,000 people)Grew club and membership to exceed 4,700 membership units (12,800 people)Grew EFT to over $600,000 per month and annual income of $11,000,000. www.hachealthclub.com

Took club from $85,000 loss to a $450,000 profit in one year. Created infrastructure, budget, systemsHired and trained personnel necessary to move and expand club from a 30,000 square foot facility to a 120,000 square foot facility. Planned and executed marketing and sales campaign resulting in rollover of over 80% of existing members and presales of over 1,500 membership units for new club. Assisted in planning design, layout, and outfitting of new club.

Egg Harbor Township, Nj, Us

Effected club turnaroundHired, trained, and supervised club staffIncreased member retention and non-dues revenueExceeded exceeded profit goals and club EFT goals

Created, marketed, and supervised a proprietary weight loss program used in 12 facilities including country clubs, health clubs and corporate fitness centersHired, trained, and supervised 35 sales associates/trainers to handle inside sales at 12 facilities.

Designed patented slideboard; created companion programming for vertical markets including rehabilitation, sports performance, and fitness; produced, directed, and edited five videos; wrote training manual; supervised network of trainers; negotiated the licensing and acquisition of intellectual property.

Developed new commercial territoryManaged retail storeAchieved sales in excess of one million dollars annuallyRepresented lines of equipment for 65 manufacturers.

Trained and supervised staff for two wellness centersResponsible for screening and testing membership; trained staff in exercise testing and prescriptions

Led and trained a platoon of Airborne MarinesFour meritorious citations for outstanding performance of duty.

Bachelor Of Science (Bs), Exercise Physiology

B.S., Exercise Physiology