Greg Hardy Email & Phone Number

Arlington, Virginia, Us

Enable Marketing to identify the RIGHT Customer or Prospect, with the RIGHT Offer to the RIGHT Contact through Segmentation, Product & Persona Analysis.Analyze opportunities, sales, revenue & churn by Market Segment, Vertical & Product to assess GTT’s progress in growing revenue.Data analysis & targeting of priority customer cohorts to improve LTV and reduce churn.Identify best new logo prospects for GTT using Segmentation & Firmographic data.Work with Sales & Marketing to create campaign lists and measure the success of those campaigns.

Monroe, Louisiana , Us

Lead a team of analysts that supported the Enterprise Marketing organization, working with stakeholders on reporting and analytical requests using SQL, Excel, Tableau and other software application tools. Responsibilities included helping create and measure the performance & impact of Marketing’s campaigns, programs & channels. Through data & insights, partner with Marketing Leaders to establish performance benchmarks, campaign targets & recommendations of where to target for greatest impact.

Broomfield, Colorado, Us

Responsible for identifying targets for North America Enterprise Sales and segmenting the targets by addressable opportunity, sites, employees, vertical, location and proximity to the Level 3 network. This included working with North American Marketing team to develop detailed target lists for National and Local campaigns.Part of the core team that lead the roll-out of Predictive Analytics to North America Enterprise Sales. Responsibilities include Product & Predictive Assessment, Predictive Model Building, Sales Training and Reporting.

Broomfield, Colorado, Us

Responsible for strategy, revenue and sales performance of a $120M sales division. Cross functional leadership roles in areas of sales, marketing, product, finance and operations to execute against overall strategic goals of enterprise and wholesale market penetration.

Broomfield, Colorado, Us

Responsible for $1B Division: Product & Vertical Segment Reporting & Analysis, Financial Planning & Analysis, Pricing Strategy and Project Management.Developed and managed on-going renewal & retention program.Created comprehensive set of actionable monthly financial and operational reports.Presented monthly Pricing Review to Senior Offer & Product Management groups. Data includes monthly pricing trend analysis, competitive analysis and suggested pricing actions.

Financial lead on all new business deals (Average deal size was in excess of $1M in annual spend).Responsibilities included: Modeling, Pricing, Forecasting, Deal Analysis, Executive Presentations and Sales/Deal Negotiation.Collaborated with Sales, IT, Field Management and Internal Client Services organizations daily to gauge level of effort associated with each deal.

Herndon, Va, Us

Directed the Product & Market Analysis groupsResponsibilities included: Product Modeling, Pricing Strategy, Special Pricing, Market & Product Analysis, and Customer Profitability AnalysisPerformed analysis and segmentation on database containing over 3M customers and prospects.

Herndon, Va, Us

Performed CFO and operational functions for $100 million Wholesale Division.Responsibilities included: Financial Management of Division, Business & Product Development, and Business Case Analysis.

Herndon, Va, Us

Lead the Finance & Treasury organizationIntegral in growing monthly revenue from $5M to $40MResponsibilities included: Fiscal Planning, Treasury Operations, and Monthly Financial Reporting & Analysis.