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Marketing & Finance Analytics leader with 20+ years of experience leading Marketing Analytics and Financial Planning & Analysis teams. I have a strong background in analysis, which is the foundation of my experience in Marketing Analytics, Financial Planning & Analysis, Market Analysis, Sales & Revenue Analysis, Sales Operations, Market Research, A/B Testing, New Customer Acquisition, Customer Retention, Churn Management, Funnel Analysis, Conversion Analysis, Strategic Planning, Cross-functional Team Leadership, Predictive Analytics, Marketing Strategy, Segmentation & Targeting, Data Warehouse, and Product Analysis.I also have strong Excel, SQL, Salesforce & Tableau skills, with additional experience working with Anaplan Predictive Insights, Dun & Bradstreet, Microsoft Office, Agile & Jira.
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Director, Marketing AnalyticsGtt Jul 2023 - PresentArlington, Virginia, UsEnable Marketing to identify the RIGHT Customer or Prospect, with the RIGHT Offer to the RIGHT Contact through Segmentation, Product & Persona Analysis.Analyze opportunities, sales, revenue & churn by Market Segment, Vertical & Product to assess GTT’s progress in growing revenue.Data analysis & targeting of priority customer cohorts to improve LTV and reduce churn.Identify best new logo prospects for GTT using Segmentation & Firmographic data.Work with Sales & Marketing to create campaign lists and measure the success of those campaigns. -
Sr. Mgr, Segment Strategy & Field MarketingLumen Technologies Jan 2019 - May 2023Monroe, Louisiana , UsLead a team of analysts that supported the Enterprise Marketing organization, working with stakeholders on reporting and analytical requests using SQL, Excel, Tableau and other software application tools. Responsibilities included helping create and measure the performance & impact of Marketing’s campaigns, programs & channels. Through data & insights, partner with Marketing Leaders to establish performance benchmarks, campaign targets & recommendations of where to target for greatest impact. -
Director, Segmentation & TargetingLevel 3 Communications Sep 2013 - Dec 2018Broomfield, Colorado, UsResponsible for identifying targets for North America Enterprise Sales and segmenting the targets by addressable opportunity, sites, employees, vertical, location and proximity to the Level 3 network. This included working with North American Marketing team to develop detailed target lists for National and Local campaigns.Part of the core team that lead the roll-out of Predictive Analytics to North America Enterprise Sales. Responsibilities include Product & Predictive Assessment, Predictive Model Building, Sales Training and Reporting. -
Director, AnalysisLevel 3 Communications Jun 2010 - Sep 2013Broomfield, Colorado, UsResponsible for strategy, revenue and sales performance of a $120M sales division. Cross functional leadership roles in areas of sales, marketing, product, finance and operations to execute against overall strategic goals of enterprise and wholesale market penetration.
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Director, Product & Market AnalysisLevel 3 Communications Aug 2005 - Jun 2010Broomfield, Colorado, UsResponsible for $1B Division: Product & Vertical Segment Reporting & Analysis, Financial Planning & Analysis, Pricing Strategy and Project Management.Developed and managed on-going renewal & retention program.Created comprehensive set of actionable monthly financial and operational reports.Presented monthly Pricing Review to Senior Offer & Product Management groups. Data includes monthly pricing trend analysis, competitive analysis and suggested pricing actions.
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Finance Director, New Business DevelopmentMosaic Sales Solutions Jan 2005 - Aug 2005Financial lead on all new business deals (Average deal size was in excess of $1M in annual spend).Responsibilities included: Modeling, Pricing, Forecasting, Deal Analysis, Executive Presentations and Sales/Deal Negotiation.Collaborated with Sales, IT, Field Management and Internal Client Services organizations daily to gauge level of effort associated with each deal.
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Director, Product & Market AnalysisAllegiance Telecom Jan 2004 - Jan 2005Herndon, Va, UsDirected the Product & Market Analysis groupsResponsibilities included: Product Modeling, Pricing Strategy, Special Pricing, Market & Product Analysis, and Customer Profitability AnalysisPerformed analysis and segmentation on database containing over 3M customers and prospects. -
Director Of Business Development & AnalysisAllegiance Telecom Jan 2003 - Jan 2004Herndon, Va, UsPerformed CFO and operational functions for $100 million Wholesale Division.Responsibilities included: Financial Management of Division, Business & Product Development, and Business Case Analysis.
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Director Of FinanceAllegiance Telecom Jan 1999 - Jan 2003Herndon, Va, UsLead the Finance & Treasury organizationIntegral in growing monthly revenue from $5M to $40MResponsibilities included: Fiscal Planning, Treasury Operations, and Monthly Financial Reporting & Analysis.
Greg Hardy Education Details
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Bowling Green State UniversityAccounting & Procurement
Frequently Asked Questions about Greg Hardy
What company does Greg Hardy work for?
Greg Hardy works for Gtt
What is Greg Hardy's role at the current company?
Greg Hardy's current role is Marketing & Finance Analytics Professional.
What is Greg Hardy's email address?
Greg Hardy's email address is gr****@****el3.com
What is Greg Hardy's direct phone number?
Greg Hardy's direct phone number is +172088*****
What schools did Greg Hardy attend?
Greg Hardy attended Bowling Green State University.
Who are Greg Hardy's colleagues?
Greg Hardy's colleagues are Michael Eberline, Simon Riches, Dhwani Mithani, Vivek Singh, Bernie Mckeithan, Nicole White, Ella Churchill.
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